📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: Manulife
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Insurance, Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and launching new products and campaigns
- Creating effective training materials for distribution partners
- Strategizing customer communication and acquisition programs
- Collaborating with various teams such as Product Development, Pricing, Legal, Compliance, Brand, Analytics, and Distribution
ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to successfully launch products and campaigns.
📋 Key Responsibilities
✅ Work closely with various teams to develop and launch competitive products and campaigns
✅ Develop product training propositions and collaterals to support new product launches and existing product sales
✅ Lead the development and implementation of cross and up-selling sales campaigns to existing customers
✅ Drive and support customer communication in various formats on product-related matters
✅ Provide reports and analysis on product launches, campaigns, and key projects
✅ Support distribution partners on various product-related issues
✅ Manage various customer-related projects as needed
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, requiring strong organizational and interpersonal skills.
🎯 Required Qualifications
Education: University Degree in Marketing
Experience: Minimum 5 years in life insurance product marketing experience
Required Skills:
- Proven project management skills
- Excellent communication and relationship skills
- Ability to work effectively within a dynamic working environment
Preferred Skills:
- Experience in life insurance product marketing
- Bilingual or multilingual skills (Malay/English)
ASSUMPTION: While not explicitly stated, having experience in the life insurance industry and proficiency in the local language would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per annum. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Flexible working arrangements (Hybrid)
- Opportunities for career growth and development
- Competitive benefits package (details not specified)
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM), with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on life insurance products and services
Company Size: Manulife is a large organization with over 40,000 employees globally, providing a structured and established work environment
Founded: Manulife was founded in 1845, with a rich history and extensive experience in the insurance industry
Company Description:
- Manulife is a leading international financial services group
- They offer a wide range of products and services, including life insurance, health insurance, wealth management, and asset management
- Manulife operates in Canada, Asia, Europe, and the United States, serving over 34 million customers worldwide
Company Specialties:
- Life insurance
- Health insurance
- Wealth management
- Asset management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive experience and global presence provide a stable and well-established work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for career growth and development within the organization
Reporting Structure: This role reports directly to the Head of Product Marketing and may oversee a team of product marketing managers
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Potential to lead and mentor a team of product marketing managers
- Opportunities to work on cross-functional projects and collaborate with various departments
- Possibility to advance to a more senior role within the product marketing function or explore other areas of the business
ASSUMPTION: This role offers opportunities for career growth and development within the product marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas and amenities
Office Location(s): Manulife Insurance HO, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, with a vibrant and multicultural environment
- The city offers a mix of modern infrastructure and historic landmarks, providing a dynamic living and working experience
- Kuala Lumpur is well-connected by public transportation, with easy access to shopping, dining, and entertainment options
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:30 PM) with flexibility for hybrid work arrangements
ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Product marketing experience and expertise
- Project management skills and ability to work collaboratively
- Communication and presentation skills
- Cultural fit and alignment with Manulife's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful product launches or campaigns you've worked on, emphasizing your role and the outcomes achieved
- Research Manulife's products and services to demonstrate your understanding of the business and show how you can contribute to their success
ATS Keywords: Product Marketing, Life Insurance, Product Launch, Campaign Management, Stakeholder Communication, Project Management, Training Development, Customer Acquisition, Cross-Selling, Up-Selling, Analysis, Collaboration, Legal Compliance, Brand Management, Analytics
ASSUMPTION: Manulife's application process is likely to be competitive, with a focus on assessing candidates' relevant experience, skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Marketing automation and CRM tools (e.g., Salesforce, Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, familiarity with common project management, data analysis, and marketing automation tools is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centric
- Respect
- Excellence
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to work effectively in a dynamic environment
Self-Assessment Questions:
- Do you align with Manulife's core values, particularly integrity and client-centricity?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you thrive in a results-driven and fast-paced work environment?
ASSUMPTION: Manulife places a strong emphasis on cultural fit and alignment with their core values, making it essential for candidates to demonstrate these qualities during the application and interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a dynamic and fast-paced environment, requiring adaptability and strong organizational skills
- Potential language barriers, as English may not be the first language for all stakeholders
- Managing customer expectations and ensuring effective communication across various channels
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong interpersonal, organizational, and communication skills.
📈 Similar Roles Comparison
- This role is similar to other Senior Manager, Product Marketing positions in the insurance industry, with a focus on product development, launch, and management
- However, this role may have a broader scope, requiring experience in cross-selling, up-selling, and customer acquisition strategies
- Career progression in this role may lead to more senior positions within the product marketing function or other areas of the business, such as general management or strategic roles
ASSUMPTION: While this role shares similarities with other Senior Manager, Product Marketing positions, its unique focus on customer acquisition and cross-selling strategies sets it apart.
📝 Sample Projects
- Developing and executing a product launch campaign for a new life insurance product, including training materials, customer communication, and sales collateral
- Analyzing customer data to identify opportunities for cross-selling and up-selling, and developing targeted campaigns to capitalize on these opportunities
- Collaborating with the legal and compliance teams to ensure product offerings comply with relevant regulations and industry standards
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, requiring strong project management, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role contribute to Manulife's overall business strategy, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for professional development and growth within the product marketing function and the broader organization?
- How does Manulife support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: These questions are designed to provide insight into the role's scope, priorities, challenges, and growth opportunities, as well as Manulife's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Manulife careers portal
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, using the ATS keywords provided
- Prepare examples of successful product launches or campaigns you've worked on, emphasizing your role and the outcomes achieved
- Research Manulife's products and services to demonstrate your understanding of the business and show how you can contribute to their success
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
