📌 Core Information
🔹 Job Title: Senior Manager Product Marketing
🔹 Company: Acuity Inc.
🔹 Location: Brossard, Quebec, Canada
🔹 Job Type: On-site
🔹 Category: Product Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of product launches
- Cross-functional team collaboration
- Market research and analysis
- Excellent communication and project management skills
- French language proficiency required
ASSUMPTION: This role requires a strategic mindset with a strong focus on project management and cross-functional teamwork. Proficiency in French is required for positions based in Quebec.
📋 Key Responsibilities
✅ Develop and implement product launch strategies
✅ Coordinate cross-functional teams for successful launches
✅ Create high-quality product content and marketing materials
✅ Manage product demo kits and sales demos
✅ Conduct market research and analyze market trends
✅ Plan and execute promotional activities
✅ Monitor launch performance and make data-driven adjustments
✅ Communicate effectively with all stakeholders
✅ Provide product training and support to sales and customer service teams
✅ Evaluate launch success and apply lessons learned to future projects
ASSUMPION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field. Master's degree preferred.
Experience: Minimum 5 years of experience in product management, marketing, or a related field, with a focus on product launches.
Required Skills:
- Excellent project management skills
- Strong communication and interpersonal skills
- Ability to collaborate with cross-functional teams
- Strategic thinking and analytical skills
- Market research and data analysis skills
- Knowledge of product development processes
- Attention to detail and proactive approach
- Adaptability and teamwork
Preferred Skills:
- Experience with French language
- Knowledge of the lighting industry
- Familiarity with Acuity Brands or similar organizations
ASSUMPION: Candidates should have a strong background in product marketing with a focus on product launches. Familiarity with the French language and the lighting industry is a plus.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for similar roles in the Montreal area)
Benefits:
- Annual performance bonus
- Group insurance
- Retirement plan
- 5 floating days and 3 weeks of vacation (prorated from year one)
- Reward programs
- On-site gym
- Daily fresh fruit
- Hot and cold beverages stations
- Accessible transportation services
Working Hours: Full-time (40 hours per week)
ASSUMPION: The salary range is based on industry standards for similar roles in the Montreal area. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968 (as Acuity Brands Lighting, Inc.)
Company Description:
- Market-leading industrial technology company
- Focuses on lighting, lighting controls, building management solutions, and an audio, video, and control platform
- Operates through two business segments: Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS)
- Headquartered in Atlanta, Georgia, with operations across North America, Europe, and Asia
Company Specialties:
- Lighting fixtures
- Lighting controls
- Lighting solutions
- Technology
- IoT
- Smart buildings
- Industry solutions
- LED lighting
- Building automation
Company Website: acuityinc.com
ASSUMPTION: Acuity Inc. is a large, established company with a diverse range of products and services. Its size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: On-site (Brossard, Quebec)
Growth Opportunities:
- Potential career progression to Director or Vice President of Marketing
- Expansion of product portfolio and market reach
- Increased responsibility and team leadership opportunities
ASSUMPTION: This role offers strong growth potential within a large, established organization. Career progression may involve expanding the product portfolio and taking on increased responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with on-site amenities
Office Location(s): 1170 Peachtree St NE, 1200, Atlanta, Georgia 30309, US; 1400 Lester Rd NW, Conyers, GA 30012, US; 1200 Central Ave, Hanover Park, IL 60133, US
Geographic Context:
- Brossard is a suburb of Montreal, Quebec, Canada
- Close proximity to the US border and major transportation routes
- Access to urban amenities and outdoor recreation
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options for some positions
ASSUMPION: The Brossard office offers a modern, collaborative work environment with on-site amenities. The location provides easy access to urban amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Product marketing experience and launch strategies
- Communication and presentation skills
- Cross-functional team collaboration
- Market research and analysis skills
- French language proficiency (for Quebec-based positions)
Application Tips:
- Tailor your resume to highlight relevant product marketing experience and launch strategies
- Prepare examples of successful product launches and the strategies behind them
- Demonstrate strong communication and presentation skills
- Showcase your ability to collaborate with cross-functional teams
- For Quebec-based positions, emphasize your French language proficiency
ATS Keywords: Product marketing, launch strategy, cross-functional team, market research, French language, lighting industry, Acuity Brands
ASSUMPION: The application process focuses on assessing the candidate's product marketing experience, communication skills, and ability to collaborate with cross-functional teams. For Quebec-based positions, French language proficiency is essential.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPION: The tools and technologies required for this role may vary depending on the specific team and project. However, strong proficiency in Microsoft Office Suite, project management tools, and marketing automation platforms is typically required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Customer focus
- Collaboration
Work Style:
- Fast-paced and dynamic
- Cross-functional team collaboration
- Data-driven decision making
- Focus on continuous improvement
- Work-life balance
Self-Assessment Questions:
- How do you approach strategic planning and execution of product launches?
- Can you provide an example of a successful product launch and the strategies behind it?
- How do you collaborate with cross-functional teams to ensure successful product launches?
- How do you stay up-to-date with market trends and analyze market data to inform launch strategies?
- For Quebec-based positions, how proficient are you in French, and how do you use it in a professional setting?
ASSUMPION: Acuity Inc. values innovation, quality, sustainability, customer focus, and collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment with a focus on continuous improvement and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with cross-functional teams in a matrix organization
- Adapting to changes in market trends and product portfolio
- Working in a fast-paced, dynamic environment
- For Quebec-based positions, communicating effectively in both English and French
ASSUMPION: This role may present challenges related to managing multiple projects, collaborating with cross-functional teams, and adapting to changes in the market and product portfolio. Quebec-based positions may require effective communication in both English and French.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Senior Manager Product Marketing: Increased responsibility and team leadership opportunities
- Product Marketing Manager vs. Product Manager: Focus on launch strategies vs. day-to-day product management
- Product Marketing Manager vs. Brand Manager: Emphasis on product launches vs. overall brand management
ASSUMPION: This role offers increased responsibility and team leadership opportunities compared to a Product Marketing Manager role. The focus on launch strategies differs from day-to-day product management responsibilities, and the role emphasizes product launches rather than overall brand management.
📝 Sample Projects
- Launching a new line of LED lighting fixtures
- Expanding the product portfolio to include smart building solutions
- Re-energizing an existing product line through innovative marketing campaigns
ASSUMPION: Sample projects may involve launching new products, expanding the product portfolio, or re-energizing existing product lines through innovative marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the most successful product launches the company has executed, and what strategies contributed to their success?
- How does the company support the professional development of its product marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its product launches, and how are those metrics used to inform future strategies?
- What is the company's approach to work-life balance, and how is it supported within the product marketing team?
ASSUMPION: Interview questions should focus on understanding the company's approach to product marketing, professional development opportunities, and work-life balance within the product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product marketing experience and launch strategies
- Prepare examples of successful product launches and the strategies behind them
- Demonstrate strong communication and presentation skills
- Showcase your ability to collaborate with cross-functional teams
- For Quebec-based positions, emphasize your French language proficiency
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
