Senior Manager Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager Product Marketing

🔹 Company: Infineon Technologies

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing product strategy and managing the product portfolio for the Industrial Power Division
• Conducting market analysis and capturing product requirements
• Defining value propositions and competitive positioning
• Collaborating with technical teams to drive product growth

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to work effectively with technical teams.

📋 Key Responsibilities

✅ Develop product strategy for new products based on market/competitors analysis and customer feedback for power modules and emerging technologies

✅ Capture product requirements with a focus on China and shape the long-term product roadmap in close collaboration with the technical marketing team

✅ Define value proposition and competitive positioning for new power modules used in Wind, PV, drives, and emerging applications

✅ Own business cases and provide marketing inputs for key milestones during the product development process

✅ Develop market introduction plans to enable successful Go-to-Market activities and design-ins at key customers in close collaboration with product management teams

✅ Team up with technical experts in Product Definition Engineering, System Architects, Application Marketing, and Engineering

✅ Select pricing strategy

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong influencing skills to drive product strategy.

🎯 Required Qualifications

Education: A degree in Electrical Engineering, Industrial Engineering, Physics, or a related field of study

Experience: Years of professional working experience, preferably in the field of product marketing, concept engineering, application engineering, product development, or business development

Required Skills:

• Strong influencing skills that resonate with a technical community
• Excellent communication and presentation skills
• Fluent English and Chinese skills, German skills as a plus

Preferred Skills:

• Experience in the semiconductors industry, especially in power electronics
• Willingness to take ownership and drive decisions independently while assessing potential risks

ASSUMPTION: Candidates with an entrepreneurial mindset and a solid technical understanding, coupled with a business mindset, are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in the Semiconductor Manufacturing sector in Shanghai, the estimated salary range is ¥400,000 - ¥600,000 per year. This estimate takes into account the experience level, location, and company size.

Benefits:

• Health insurance
• Retirement plans
• Employee discounts

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, company performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Infineon Technologies operates in the Semiconductor Manufacturing industry, focusing on power systems and IoT solutions. The company plays a crucial role in driving decarbonization and digitalization by enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.

Company Size: Infineon Technologies is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Infineon Technologies was founded in 1999 and has since grown to become a global leader in its industry.

Company Description:

• Infineon Technologies is committed to actively driving decarbonization and digitalization
• The company enables game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT
• Infineon offers a supportive work environment where individuality is celebrated, and employees are empowered to reach ambitious goals

Company Specialties:

• Energy Efficiency
• Mobility
• Security
• Decarbonization and digitalization
• Internet of Things

Company Website: Infineon Technologies

ASSUMPTION: Infineon Technologies is a well-established company with a strong focus on innovation and sustainability, providing a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Senior Manager Product Marketing reports directly to the Head of Product Marketing for the Industrial Power Division.

Work Arrangement: This is an on-site position, requiring regular presence at the company's Shanghai office. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Product Marketing function
• Expansion into other business units or regions within the company
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within the organization.

🌍 Location & Work Environment

Office Type: Infineon Technologies' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The company's main office in Shanghai is located at No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, China.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
• The city is home to numerous multinational corporations and startups, providing ample networking opportunities
• Shanghai offers a high quality of life, with excellent dining, entertainment, and cultural attractions

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work as needed.

ASSUMPTION: The work environment at Infineon Technologies' Shanghai office is collaborative, innovative, and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and other stakeholders
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and business acumen
• Communication and presentation skills
• Technical knowledge and industry expertise
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant industry experience and achievements in your resume
• Tailor your cover letter to emphasize your strategic mindset and business acumen
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making abilities

ATS Keywords: Product strategy, market analysis, customer feedback, product roadmap, value proposition, competitive positioning, Go-to-Market, pricing strategy, team collaboration, communication skills, presentation skills, fluent English, fluent Chinese, electrical engineering, business development

ASSUMPTION: The application process at Infineon Technologies is competitive and thorough, with a strong focus on assessing the candidate's strategic thinking, business acumen, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Market research tools (e.g., Gartner, Forrester)
• Product management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Responsibility
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on execution

Self-Assessment Questions:

• How do you align with Infineon Technologies' commitment to driving decarbonization and digitalization?
• How do you approach working collaboratively with technical teams to drive product growth?
• How do you ensure that your work style fits well within a dynamic and diverse team environment?

ASSUMPTION: Infineon Technologies values candidates who are innovative, results-driven, and committed to the company's mission of driving decarbonization and digitalization.

⚠️ Potential Challenges

• Managing a complex product portfolio in a fast-growing industry
• Balancing strategic thinking with tactical execution
• Working effectively with cross-functional teams in a matrix organization
• Adapting to a dynamic and evolving market landscape

ASSUMPTION: This role presents unique challenges that require a strong strategic mindset, excellent communication skills, and the ability to thrive in a complex and demanding work environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a stronger emphasis on strategic thinking and business acumen
• In the semiconductor manufacturing industry, this role focuses on power systems and IoT solutions, which are critical growth areas for the company
• Career progression in this role may involve moving into a Director or Vice President position within the Product Marketing function or expanding into other business units or regions

ASSUMPTION: This role offers unique opportunities for growth and development within the Product Marketing function and the broader organization.

📝 Sample Projects

• Developing a comprehensive product roadmap for the Industrial Power Division, based on market analysis and customer feedback
• Conducting a competitive analysis of power module offerings in the Wind, PV, and drives markets, and developing a competitive positioning strategy
• Collaborating with technical teams to define product requirements and business cases for new power modules, ensuring successful Go-to-Market activities and design-ins at key customers

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Manager Product Marketing role at Infineon Technologies.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy for the Industrial Power Division?
• What are the key priorities for this role in the first 90 days?
• How does Infineon Technologies support the professional development and growth of its employees?
• What are the most significant challenges facing the Industrial Power Division, and how can this role address them?
• How does Infineon Technologies foster a culture of innovation and collaboration within its teams?

ASSUMPTION: These interview questions help candidates better understand the role's strategic context, priorities, and opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic mindset, business acumen, and relevant industry experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.