Senior Manager - Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Product Marketing

🔹 Company: Freshworks

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive content and executing strategic go-to-market sales plays and programs to enhance product awareness and drive adoption.
• Leading product launches and overall go-to-market strategy, including the creation of internal and customer-facing assets.
• Crafting compelling customer experience (CX) brand narratives that inspire and engage Freshdesk buyers across diverse industries, verticals, and business roles.
• Partnering with the Sales team to understand and support ongoing enablement needs, ensuring maximum impact of messaging and sales tools.
• Producing valuable and actionable enablement assets, including playbooks, deal win case studies, training decks, FAQs, and video content.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration to drive product success in a competitive market.

📋 Key Responsibilities

✅ Product Messaging and Positioning: Develop and refine product positioning and messaging that resonates with target customers and effectively differentiates Freshworks' offerings in the market.

✅ Product Launch Management: Lead product launches and overall go-to-market strategy, including the creation of internal and customer-facing assets such as product pitches, persona cards, product demos, and promotional videos for new feature launches and enhancements. Collaborate with Product Managers to establish a consistent cadence of enablement for monthly product releases.

✅ Brand Narrative Development: Craft compelling CX brand narratives that inspire and engage Freshdesk buyers across diverse industries, verticals, and business roles.

✅ Sales Enablement Collaboration: Partner with the Sales team to understand and support ongoing enablement needs, ensuring maximum impact of messaging and sales tools.

✅ Asset Creation: Produce valuable and actionable enablement assets, including playbooks, deal win case studies, training decks, FAQs, and video content.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to drive product success and support sales efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of progressive experience in product marketing, with a strong understanding of the cloud enterprise application landscape, particularly in Customer Service software or CRM software.

Required Skills:

• Exceptional storytelling capabilities, with the aptitude to craft compelling narratives, both written and visual, in a clear and straightforward manner.
• Creative thinker capable of generating innovative marketing ideas, collaborating effectively, and leading cross-functional teams to achieve execution.
• Excellent communication, presentation, writing, and analytical skills.
• Meticulous attention to detail and demonstrated people management skills.

Preferred Skills:

• Experience working with Customer Service software or CRM software.
• Familiarity with the Freshdesk platform.

ASSUMPTION: Candidates with a strong background in product marketing, exceptional storytelling skills, and experience in the cloud enterprise application landscape are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated based on experience level and industry standards for Senior Product Marketing roles in Chennai)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and company holidays
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed.

ASSUMPTION: The salary range is estimated based on industry standards for Senior Product Marketing roles in Chennai, India. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks is a leading provider of customer experience (CX) and employee experience (EX) software, focusing on creating uncomplicated service software that delivers exceptional experiences.

Company Size: Freshworks has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.

Company Description:

• Freshworks builds enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results.
• The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive.
• Freshworks is committed to providing equal opportunity for all and fostering a diverse, inclusive workplace.

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: https://www.freshworks.com

ASSUMPTION: Freshworks' focus on creating uncomplicated service software and its commitment to diversity and inclusion make it an attractive employer for candidates seeking a people-first approach to technology.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 10+ years in product marketing, seeking a senior-level management position.

Reporting Structure: The Senior Manager - Product Marketing will report directly to the Vice President of Product Marketing and may oversee a team of product marketing managers.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel for industry events and customer meetings.

Growth Opportunities:

• Progression to a Director or Vice President of Product Marketing role within Freshworks or other organizations.
• Expanding expertise in product marketing, go-to-market strategy, and customer experience.
• Developing leadership and mentoring skills by managing and coaching team members.

ASSUMPTION: This role offers significant growth opportunities for experienced product marketing professionals seeking to advance their careers in a dynamic, fast-growing company.

🌍 Location & Work Environment

Office Type: Freshworks' Chennai office is located in SP Infocity, a modern business park with amenities like cafes, gyms, and retail outlets.

Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California, USA; SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu, India; 26 Hatton Garden, London, England; 161 Castlereagh St, Level 28, Sydney, New South Wales, Australia; Neue Grünstraße 17, Hof 1, Haus 5, Berlin, Germany; Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bengaluru, Karnataka, India

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India.
• The city is known for its rich cultural heritage, historical landmarks, and beautiful beaches.
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to major metropolitan cities like Mumbai and Delhi.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Freshworks' Chennai office provides a modern, collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• In-depth interviews with cross-functional stakeholders, including the hiring manager and team members
• Final round with the Vice President of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Storytelling and communication abilities
• Cultural fit and alignment with Freshworks' values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience, storytelling skills, and relevant achievements.
• Prepare a portfolio or examples of your work, demonstrating your ability to create compelling narratives and marketing assets.
• Research Freshworks' products, customers, and market position to show your understanding of the business and industry.

ATS Keywords: Product Marketing, B2B Marketing, Customer Experience, Cloud Applications, CRM Software, Storytelling, Sales Enablement, Content Creation, Data Synthesis, Communication, Presentation Skills, Analytical Skills, Attention to Detail, People Management

ASSUMPTION: The interview process for this role is designed to assess candidates' product marketing skills, storytelling abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana or JIRA
• Microsoft Office Suite

ASSUMPTION: Familiarity with marketing automation tools, CRM software, and project management platforms is beneficial for this role, as is proficiency in Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Transparency
• Empowerment
• Inclusion
• Collaboration

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Focus on results and impact

Self-Assessment Questions:

• Do you have a proven track record of creating compelling narratives that resonate with target customers and drive product adoption?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to achieve common goals?
• Do you thrive in a data-driven culture and enjoy using data to inform your marketing strategies and tactics?

ASSUMPTION: Candidates who align with Freshworks' values, enjoy working in a fast-paced, collaborative environment, and are comfortable using data to drive decision-making are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams, including sales, product, and marketing

ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to be adaptable, organized, and effective communicators to succeed.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing roles, this position may require more frequent travel and a greater focus on sales enablement and collaboration.
• Freshworks' focus on creating uncomplicated service software differentiates it from competitors, offering candidates the opportunity to work on innovative, customer-centric products.
• Career progression in this role may involve moving into a Director or Vice President of Product Marketing position within Freshworks or another organization.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on sales enablement and collaboration, making it an attractive opportunity for experienced product marketing professionals seeking to advance their careers in a dynamic, fast-growing company.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch, including customer personas, messaging frameworks, and launch timelines
• Creating a series of customer success stories and case studies to highlight the benefits of Freshdesk and drive adoption
• Designing and executing a webinar series featuring industry experts and thought leaders to educate customers and prospects about best practices in customer experience management

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Senior Manager - Product Marketing role, requiring candidates to balance strategic thinking with tactical execution and effective collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team structure and how this role fits within it?
• How does Freshworks support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks measure the success of its product marketing efforts, and how will my performance be evaluated?
• What is the company's long-term vision for the Freshdesk product, and how does this role contribute to achieving that vision?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience, storytelling skills, and relevant achievements.
• Prepare a portfolio or examples of your work, demonstrating your ability to create compelling narratives and marketing assets.
• Research Freshworks' products, customers, and market position to show your understanding of the business and industry.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.