Senior Manager - Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Product Marketing

🔹 Company: Freshworks

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and refining product positioning and messaging for Freshworks' Customer Experience (CX) suite, with a focus on Freshdesk.
• Leading product launches and go-to-market strategies, including the creation of internal and customer-facing assets.
• Crafting compelling CX brand narratives that engage Freshdesk buyers across diverse industries and business roles.
• Collaborating with the Sales team to ensure maximum impact of messaging and sales tools.
• Producing valuable enablement assets such as playbooks, deal win case studies, training decks, FAQs, and video content.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration to drive product awareness and adoption.

📋 Key Responsibilities

✅ Product Messaging and Positioning: Develop and refine product positioning and messaging that resonates with target customers and effectively differentiates Freshworks' offerings in the market.

✅ Product Launch Management: Lead product launches and overall go-to-market strategy, including the creation of internal and customer-facing assets such as product pitches, persona cards, product demos, and promotional videos for new feature launches and enhancements. Collaborate with Product Managers to establish a consistent cadence of enablement for monthly product releases.

✅ Brand Narrative Development: Craft compelling CX brand narratives that inspire and engage Freshdesk buyers across diverse industries, verticals, and business roles.

✅ Sales Enablement Collaboration: Partner with the Sales team to understand and support ongoing enablement needs, ensuring maximum impact of messaging and sales tools.

✅ Asset Creation: Produce valuable and actionable enablement assets, including playbooks, deal win case studies, training decks, FAQs, and video content.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 10+ years of progressive experience in product marketing, with a strong understanding of the cloud enterprise application landscape, particularly in Customer Service software or CRM software.

Required Skills:

• Exceptional storytelling capabilities, with the aptitude to craft compelling narratives, both written and visual, in a clear and straightforward manner.
• Creative thinker capable of generating innovative marketing ideas, collaborating effectively, and leading cross-functional teams to achieve execution.
• Excellent communication, presentation, writing, and analytical skills.
• Meticulous attention to detail and demonstrated people management skills.

Preferred Skills:

• Experience in the Customer Service software or CRM software industry.
• Familiarity with the Freshworks product suite.

ASSUMPTION: Candidates with a proven track record in product marketing, a passion for improving customer experiences, and strong storytelling skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior-level product marketing role in Chennai)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level product marketing role in Chennai. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks operates in the Software Development industry, focusing on providing uncomplicated service software that delivers exceptional customer and employee experiences.

Company Size: Freshworks is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide.

Company Description:

• Freshworks builds enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results.
• The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive.
• Freshworks is committed to creating a global workplace that enables everyone to find their true potential, purpose, and passion.

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks' focus on uncomplicated service software and customer-centric approach sets it apart in the competitive software development industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Senior Manager - Product Marketing will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The work arrangement may include a hybrid model, with specific office days required.

Growth Opportunities:

• Potential career progression to a Vice President or Director role within the Product Marketing function.
• Opportunities to work on high-impact projects and drive significant business growth.
• Chance to gain experience in a dynamic, fast-growing company with a global presence.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Freshworks' product success.

🌍 Location & Work Environment

Office Type: Freshworks' Chennai office is located in SP Infocity, providing a modern and collaborative work environment.

Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US; SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu 600096, IN; 26 Hatton Garden, London, England EC1N 8BR, GB; 161 Castlereagh St, Level 28, Sydney, New South Wales 2000, AU; Neue Grünstraße 17, Hof 1, Haus 5, Berlin, Germany 10179, DE; Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bengaluru, Karnataka 560016, IN

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• The city offers a mix of traditional and modern infrastructure, with numerous shopping, dining, and entertainment options.
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year.

Work Schedule: The work schedule for this role is full-time, with some flexibility for remote work. The specific work arrangement may include a hybrid model, with specific office days required.

ASSUMPTION: Freshworks' Chennai office provides a modern and collaborative work environment, with opportunities for both on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the hiring manager
• Final round with the Vice President of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Storytelling and communication abilities
• Cultural fit and alignment with Freshworks' values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience, storytelling skills, and passion for improving customer experiences.
• Prepare examples of your past work that demonstrate your ability to develop compelling product messaging, launch products, and create engaging brand narratives.
• Research Freshworks' products and understand the competitive landscape to showcase your industry knowledge during the interview.

ATS Keywords: Product Marketing, B2B Marketing, Customer Experience, Cloud Applications, CRM Software, Storytelling, Sales Enablement, Content Creation, Product Launch Management, Brand Narrative Development, Analytical Skills, Communication Skills, Presentation Skills, People Management, Attention to Detail

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing skills, storytelling abilities, and cultural fit with Freshworks.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Suite (Gmail, Google Docs, Google Slides)
• Asana or Trello
• Canva or Adobe Creative Suite

ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and may vary based on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Transparent

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a genuine passion for improving customer experiences and a strong understanding of customer-centric marketing?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have strong storytelling skills and the ability to craft compelling narratives that resonate with diverse audiences?

ASSUMPTION: Freshworks values a customer-centric, people-first approach, and seeks candidates who align with these values and thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple product launches and go-to-market strategies simultaneously may require strong prioritization and time management skills.
• Collaborating with cross-functional teams may present unique challenges and require strong communication and interpersonal skills.
• Working in a fast-paced, dynamic environment may require adaptability and the ability to thrive under pressure.
• Competing in the competitive software development industry may require continuous learning and innovation to stay ahead of market trends.

ASSUMPTION: The Senior Manager - Product Marketing role presents unique challenges and opportunities for growth and impact.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a higher level of strategic thinking, creativity, and cross-functional collaboration.
• In the software development industry, Freshworks' focus on uncomplicated service software and customer-centric approach sets it apart from competitors.
• Career progression in this role may lead to opportunities in senior leadership or other strategic functions within the organization.

ASSUMPTION: This role offers unique opportunities for growth and impact in the competitive software development industry.

📝 Sample Projects

• Developing a comprehensive product messaging framework for Freshdesk, including positioning, value proposition, and key differentiators.
• Leading a product launch campaign for a new Freshdesk feature, including the creation of internal and customer-facing assets, sales enablement materials, and promotional content.
• Crafting a compelling CX brand narrative that resonates with Freshdesk buyers across diverse industries and business roles, highlighting the unique benefits and value of Freshworks' products.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and cross-functional nature of the Senior Manager - Product Marketing role at Freshworks.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks support the professional development and growth of its product marketing team members?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like Freshworks?
• How does Freshworks measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience, storytelling skills, and passion for improving customer experiences.
• Prepare examples of your past work that demonstrate your ability to develop compelling product messaging, launch products, and create engaging brand narratives.
• Follow up with the Freshworks HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.