📌 Core Information
🔹 Job Title: Senior Manager - Product Marketing, RiverSource
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: Minneapolis, Minnesota
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing / Product Management
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing managers to define and execute marketing strategies for RiverSource insurance and annuities.
- Developing "go to market" strategies, including product positioning, key messages, naming, lexicon, and communications plans.
- Building marketing collateral, such as sales literature, digital tools, and campaigns, to engage financial advisors, clients, and employees.
- Conducting audience analysis and developing targeted marketing and communications to help financial advisors match RiverSource product solutions to client needs.
- Evaluating strategies and processes for effectiveness and continuously improving marketing programs and tools.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the annuity and insurance industries.
📋 Key Responsibilities
✅ Lead a team of two marketing managers to advance their marketing skills and business acumen.
✅ Build marketing strategies for products and features to increase awareness, engagement, and sales.
✅ Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.
✅ Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging.
✅ Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence, and others, to ensure all results are timely and high quality.
✅ Function proactively to continuously improve marketing programs and tools.
✅ Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.
✅ Effectively manage and prioritize projects with minimal direction.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent
Experience: 7+ years of marketing/communications experience
Required Skills:
- Ability to develop clear and compelling communications and translate complex concepts into understandable language.
- Ability to balance multiple projects effectively.
- Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.
- Ability to work effectively both independently and with colleagues across the company in multiple functions.
- Strong attention to detail.
- Series 6 and 26 licenses or ability to acquire within 120 days of hire.
Preferred Skills:
- Analytical skills and ability to work with data analysts to enhance marketing campaigns
- Experience in financial services.
- Prior leadership experience.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and marketing software tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $98,100 - $132,400 / year. Ameriprise has a pay-for-performance compensation philosophy, so initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location.
Benefits:
- Vacation Time
- Sick Time
- 401(k)
- Health Insurance
- Dental Insurance
- Life Insurance
Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.
ASSUMPTION: Ameriprise offers a comprehensive benefits package that supports all aspects of employees' health and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Ameriprise Financial is a diversified financial services leader with more than $1.5 trillion in assets under management, administration, and advisement. They offer financial planning and advice, global asset management, and insurance services.
Company Size: Ameriprise has approximately 20,000 employees worldwide, making it a large enterprise with significant resources and opportunities for growth.
Founded: Ameriprise was founded in 1894 and has a long-standing history in the financial services industry.
Company Description:
- Ameriprise is a longstanding leader in financial planning and advice, a global asset manager, and an insurer.
- Their award-winning marketing team is seeking a Senior Manager to help define and execute marketing strategies for RiverSource insurance and annuities.
- Ameriprise fosters meaningful careers, invests in the future, and makes a difference for clients, institutions, and communities around the world.
Company Specialties:
- Financial Planning and Investment Services
- Asset Management
- Insurance
Company Website: ameriprise.com
ASSUMPTION: Ameriprise is a well-established company with a strong reputation in the financial services industry, offering a wide range of products and services to individual and institutional investors.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership skills.
Reporting Structure: The Senior Manager will lead a team of two marketing managers and collaborate with various matrix partners across the company.
Work Arrangement: This role is on-site, with the expectation of working from the Minneapolis headquarters office.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Chance to develop and mentor team members, enhancing leadership skills.
ASSUMPTION: Ameriprise offers opportunities for career growth and development within their organization.
🌍 Location & Work Environment
Office Type: Ameriprise has a modern, collaborative office environment with state-of-the-art technology and amenities.
Office Location(s): Minneapolis, Minnesota
Geographic Context:
- Minneapolis is a vibrant, midwestern city with a diverse economy and a strong job market.
- The cost of living in Minneapolis is relatively affordable compared to other major U.S. cities.
- Minneapolis has a four-season climate with cold winters and warm summers.
Work Schedule: Full-time, typically 40 hours per week, with flexibility based on business needs.
ASSUMPTION: Ameriprise offers a flexible work environment that supports work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Communication skills and ability to translate complex concepts
- Leadership and team management
- Problem-solving and project management skills
- Industry knowledge and understanding of the annuity and insurance sectors
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge.
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact.
- Research Ameriprise and the RiverSource brand to demonstrate your understanding of the company and its products.
ATS Keywords: Product Marketing, Team Leadership, Marketing Strategy, Communications, Audience Analysis, Project Management, Problem Solving, Attention to Detail, Analytical Skills, Financial Services Knowledge, Collaboration, Digital Marketing, Campaign Development, Sales Literature, Client Engagement, Market Research
ASSUMPTION: Ameriprise uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, project management)
- Industry-specific tools (e.g., annuity and insurance software, financial planning tools)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Put Clients First
- Act with Integrity
- Collaborate and Win Together
- Embrace Change
- Deliver Results
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
- Strong communicator and listener
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in the financial services industry?
- Are you comfortable working in a matrix environment and collaborating with various stakeholders to achieve common goals?
- Do you thrive in a fast-paced, dynamic work environment and embrace change as an opportunity for growth?
ASSUMPTION: Ameriprise values employees who are client-focused, act with integrity, and embrace a collaborative work style.
⚠️ Potential Challenges
- The role requires managing a team and collaborating with various matrix partners, which can be challenging in a large, complex organization.
- The financial services industry is highly regulated, and marketing efforts must comply with strict guidelines and standards.
- The role may require working on multiple projects simultaneously, demanding strong project management and prioritization skills.
- The Minneapolis headquarters office can be cold and snowy during the winter months, which may be challenging for some candidates.
ASSUMPTION: While Ameriprise offers numerous opportunities and resources, candidates should be prepared to navigate potential challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on team leadership and collaboration with matrix partners.
- In the financial services industry, marketing roles often require a strong understanding of regulatory compliance and industry-specific trends.
- Career progression in marketing roles at Ameriprise may involve moving into director or vice president roles within the marketing department or transitioning into other areas of the business.
ASSUMPTION: Candidates should research similar roles within the financial services industry and consider their preferences for team leadership, collaboration, and career progression.
📝 Sample Projects
- Developing a go-to-market strategy for a new RiverSource annuity product, including product positioning, key messages, naming, lexicon, and communications plans.
- Conducting audience analysis and developing targeted marketing and communications to help financial advisors match RiverSource product solutions to client needs.
- Evaluating the effectiveness of marketing strategies and processes, and implementing improvements to enhance results.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and analytical nature of the role and the importance of continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how the marketing department collaborates with other departments within Ameriprise?
- What are the most significant challenges facing the RiverSource brand, and how can this role address them?
- How does Ameriprise support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Ameriprise foster a culture of innovation and adaptability in the face of industry changes and regulatory requirements?
ASSUMPTION: These questions demonstrate a candidate's interest in the company culture, team dynamics, and the specific challenges and opportunities presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge.
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact.
- Research Ameriprise and the RiverSource brand to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
