📌 Core Information
🔹 Job Title: Senior Manager, Programmatic & Paid Search User Acquisition
🔹 Company: PrizePicks
🔹 Location: Atlanta, GA (preferred) or Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading user acquisition efforts across key performance channels
- Managing multi-million dollar budgets across multiple platforms
- Collaborating with cross-functional teams to drive user growth efficiently and at scale
- Mentoring and managing one direct report while contributing to broader team-wide initiatives
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners
✅ Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
✅ Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
✅ Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
✅ Present reporting to cross-functional and VP-level stakeholders, synthesizing results into clear next steps
✅ Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance
✅ Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
✅ Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
✅ Mentor and manage one direct report while contributing to broader team-wide initiatives
ASSUMPION: This role requires a hands-on approach to campaign management, with a strong focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
Required Skills:
- Proven track record of driving user growth through paid search and programmatic channels
- Strong analytical skills and experience with performance analytics tools (Tableau, AppsFlyer, etc.)
- Familiarity with ASO/SEO strategy and how it connects to paid search performance
- Excellent communication and presentation skills, with experience presenting to executive stakeholders
- Ability to lead initiatives and operate independently in a fast-paced team environment
Preferred Skills:
- Previous experience in fantasy sports, mobile gaming, or consumer apps
- Fluency in SQL or another programming language
ASSUMPTION: Candidates with experience in the fantasy sports or mobile gaming industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 to $140,000 per year
Benefits:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks strongly encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's specific work location and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PrizePicks operates in the spectator sports industry, focusing on daily fantasy sports and esports.
Company Size: PrizePicks is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: PrizePicks was founded in 2015 and is headquartered in Atlanta, GA.
Company Description:
- PrizePicks is the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings, two years running.
- The company is the largest independent skill-based fantasy sports operator in the country.
- PrizePicks offers a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues and esports titles.
Company Specialties:
- Fantasy Sports
- Esports
- Mobile Gaming
Company Website: https://prizepicks.com/
ASSUMPTION: PrizePicks' focus on innovation and growth in the fantasy sports industry creates exciting opportunities for career development and advancement.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior Manager, Programmatic & Paid Search User Acquisition will report directly to the VP of User Acquisition.
Work Arrangement: This role is open to remote candidates, with a preference for candidates based in Atlanta, GA.
Growth Opportunities:
- Potential to advance to a VP or Director role within the User Acquisition team
- Opportunities to expand the team and take on additional responsibilities as the company grows
- Chance to work on high-impact projects that drive user growth and company success
ASSUMPTION: The fast-paced and dynamic nature of PrizePicks' growth creates numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: PrizePicks has a modern, collaborative office space in Atlanta, GA, with remote work options available.
Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US
Geographic Context:
- Atlanta, GA is a major hub for the technology and gaming industries, offering a vibrant and dynamic work environment.
- The city is known for its diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
- Atlanta's mild climate and affordable cost of living make it an attractive place to live and work.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The combination of a modern office space, remote work options, and a vibrant city environment creates an ideal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the VP of User Acquisition
- Final interview with the CEO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and analytical skills
- Campaign management and optimization expertise
- Communication and presentation skills
- Cultural fit and alignment with PrizePicks' values
Application Tips:
- Highlight your relevant experience and achievements in paid search and programmatic channels
- Demonstrate your understanding of LTV modeling, incrementality, and other key metrics in mobile user acquisition
- Showcase your ability to lead initiatives and collaborate effectively in a fast-paced team environment
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Apple Ads, Google Ads, mobile programmatic, user acquisition, LTV modeling, incrementality, campaign management, strategic thinking, communication skills
ASSUMPTION: The interview process at PrizePicks is designed to assess both technical skills and cultural fit, with a strong focus on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- Apple Search Ads
- Google Ads (Search, PMAX, & AC)
- Mobile programmatic platforms (e.g., AppLovin, Unity, Smadex, Mintegral)
- Performance analytics tools (Tableau, AppsFlyer)
- ASO/SEO tools (e.g., App Annie, Sensor Tower)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Fun
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
- Are you comfortable making data-driven decisions and optimizing campaigns based on performance metrics?
- Do you align with PrizePicks' company values and work style?
ASSUMPTION: Cultural fit is a critical factor in success at PrizePicks, with a strong emphasis on collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Managing a large budget and driving efficient CAC in a competitive market
- Keeping up with the latest trends and best practices in paid search and programmatic channels
- Balancing strategic thinking with day-to-day campaign management and optimization
- Working effectively in a remote or hybrid work environment
- Managing and mentoring direct reports while contributing to broader team-wide initiatives
ASSUMPTION: The fast-paced and dynamic nature of PrizePicks' growth presents both opportunities and challenges for employees, requiring strong adaptability and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on both strategy and execution across multiple performance channels
- Compared to other roles in digital performance marketing, this position offers a broader scope of responsibilities and the opportunity to drive significant user growth
- Career paths in this role may lead to advancement within the User Acquisition team or other departments, depending on individual skills and interests
ASSUMPTION: The unique combination of strategy and execution responsibilities in this role creates a distinct opportunity for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy across multiple performance channels
- Optimizing campaign performance through A/B testing, creative iterations, and bidding strategy adjustments
- Collaborating with cross-functional teams to launch new products or features and drive user growth
- Managing and mentoring direct reports to develop their skills and advance their careers
ASSUMPTION: The diverse range of projects in this role offers opportunities to develop new skills and gain experience in various aspects of digital performance marketing.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the User Acquisition team in the next 12 months, and how can this role help address them?
- How does this role fit into the broader strategy of the User Acquisition team and the company as a whole?
- What opportunities are there for growth and development within the team and the company?
- How does the company support work-life balance, and what resources are available to employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching PrizePicks' company culture, values, and recent news
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If selected for an interview, practice common interview questions and prepare thoughtful questions to ask the interviewer
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
