Senior Manager- Public Relations

📌 Core Information

🔹 Job Title: Senior Manager - Public Relations

🔹 Company: InMobi

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing PR strategies to position InMobi Advertising and its leadership as industry pioneers.
• Writing and contributing PR content, including press releases, bylined articles, and thought leadership pieces.
• Creating engaging social media content to amplify InMobi’s voice and industry presence.
• Building and maintaining strong relationships with journalists, editors, and industry influencers through regular interactions.
• Actively pitching and securing media coverage—company-specific, leadership-driven, and industry-related stories.

ASSUMPTION: This role requires a strategic and proactive approach to PR, with a strong focus on thought leadership and industry engagement.

📋 Key Responsibilities

✅ Develop and execute PR strategies to position InMobi Advertising and its leadership as industry pioneers.

✅ Write and contribute PR content, including press releases, bylined articles, and thought leadership pieces.

✅ Create engaging social media content to amplify InMobi’s voice and industry presence.

✅ Build and maintain strong relationships with journalists, editors, and industry influencers through regular interactions.

✅ Actively pitch and secure media coverage—company-specific, leadership-driven, and industry-related stories.

✅ Ensure consistent media engagement by organizing interviews, briefings, and contributed articles.

✅ Shape industry narratives around AI-led advertising, programmatic trends, and emerging ad-tech innovations.

✅ Track media coverage, industry trends, and analyze competitor narratives to inform PR strategies.

✅ Handle crisis communication strategies and ensure reputation management.

ASSUMPTION: This role requires a mix of strategic thinking, media relations, content creation, and crisis communication, with a proactive and results-driven approach.

🎯 Required Qualifications

Education: Graduate/Postgraduate/MBA in Journalism, Mass Communication, Public Relations, or Marketing from a premier institute.

Experience: 10+ years of PR experience in ad-tech, digital advertising, consumer internet, or technology companies.

Required Skills:

• Strong understanding of ad-tech ecosystem, including programmatic advertising, AI-driven marketing, and industry trends.
• Proven expertise in corporate storytelling, media strategy, and executive profiling.
• Excellent writing, communication, and presentation skills—a natural storyteller.
• Hands-on experience with new-age media platforms, digital PR, and social media engagement.

Preferred Skills:

• Background in journalism, PR, or corporate communications.

ASSUMPTION: The ideal candidate should have a strong background in ad-tech or technology-driven businesses, with a deep understanding of the ad-tech ecosystem and industry trends.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior PR role in Bangalore)

Benefits:

• Health insurance and retirement benefits.
• Flexible work hours and remote work options.
• Learning and development opportunities through InMobi Live Your Potential program.

Working Hours: Full-time (40 hours/week), with flexibility for remote work.

ASSUMPTION: The salary range is estimated based on industry standards for a senior PR role in Bangalore, with a focus on ad-tech and digital advertising experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on mobile advertising and AI-driven solutions.

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment.

Founded: InMobi was founded in 2007, with a mission to power intelligent, mobile-first experiences for both consumers and enterprises.

Company Description:

• InMobi is a global leader in ad-tech and AI-driven solutions, shaping the future of digital advertising and consumer engagement.
• The company offers a global advertising platform that powers its customers’ growth by helping them engage their audiences and drive real connections.
• InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption, present on 400M devices across India, SEA, Japan, and the US.

Company Specialties:

• Global Mobile Ad Platform
• Mobile Advertising
• Discovery Platform for Consumers
• App Developers
• Mobile App Marketing
• Mobile App Monetization
• Performance Marketing
• Video Advertising
• Native Ads
• Mobile Video
• Mobile Programmatic Video
• Mobile App Remarketing
• Mobile App Exchange
• Mobile Commerce
• Vertical Video
• Interactive Video
• Growth Marketing
• Retargeting
• Mobile Marketing
• App Publishers

Company Website: https://www.inmobi.com/

ASSUMPTION: InMobi is a well-established company in the ad-tech industry, with a strong focus on innovation, collaboration, and impact.

📊 Role Analysis

Career Level: Senior Manager level, with the opportunity to grow within the organization.

Reporting Structure: This role reports directly to the Head of Communications or a similar position.

Work Arrangement: On-site, with flexible work hours and remote work options available.

Growth Opportunities:

• Potential career progression within the communications department or other functions within the organization.
• Learning and development opportunities through InMobi Live Your Potential program.
• Exposure to a global team and international projects.

ASSUMPTION: This role offers significant growth opportunities, both within the communications department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week), with flexible work hours and remote work options available.

ASSUMPTION: The work environment at InMobi is collaborative, innovative, and focused on driving impact through transformative technologies.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR team to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations.
• Final round interview with senior leadership to discuss career growth and long-term fit.

Key Assessment Areas:

• PR and communications skills, including writing, media relations, and content creation.
• Industry knowledge and understanding of the ad-tech ecosystem.
• Strategic thinking and problem-solving abilities.
• Cultural fit and alignment with InMobi's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate a strong understanding of the ad-tech industry and InMobi's business.
• Prepare examples of your PR and communications work, including successful campaigns and media coverage.
• Research InMobi's company culture and values, and be prepared to discuss how you align with them.

ATS Keywords: Public Relations, Media Engagement, Thought Leadership, Brand Storytelling, Crisis Communication, Content Creation, Social Media Engagement, Corporate Storytelling, Media Strategy, Executive Profiling, Digital PR, Ad-Tech Knowledge, Programmatic Advertising, AI-Driven Marketing, Industry Trends

ASSUMPTION: The application process at InMobi is competitive, with a strong focus on relevant experience, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• PR and communications software, such as Cision, Muck Rack, or Agility PR Solutions.
• Social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• Media monitoring and analytics tools, such as Mention, Brand24, or Hootsuite Insights.
• Project management tools, such as Asana, Trello, or Jira.

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Think Big: InMobi encourages employees to think beyond conventional boundaries and challenge the status quo.
• Be Passionate: The company values passion and enthusiasm in driving results and making an impact.
• Show Accountability: InMobi expects employees to take ownership of their responsibilities and deliver on their commitments.
• Take Ownership with Freedom: The company empowers employees to make decisions and take ownership of their work, with the freedom to innovate and execute.

Work Style:

• Collaborative: InMobi fosters a culture of teamwork and collaboration, with a focus on collective success.
• Agile: The company embraces an agile work environment, with a focus on adaptability and continuous improvement.
• Results-driven: InMobi prioritizes results and impact, with a strong focus on driving meaningful outcomes for both the company and its customers.

Self-Assessment Questions:

• How do you align with InMobi's core values, and how have you demonstrated them in your previous roles?
• How do you approach building and maintaining relationships with journalists, editors, and industry influencers?
• How do you stay up-to-date with industry trends and competitor narratives in the ad-tech ecosystem?

ASSUMPTION: InMobi values a strong cultural fit, with a focus on strategic thinking, collaboration, and a results-driven approach.

⚠️ Potential Challenges

• The competitive nature of the ad-tech industry may present challenges in securing media coverage and maintaining a strong industry presence.
• The role may require frequent travel to attend industry events, conferences, and meet with key stakeholders.
• The fast-paced nature of the ad-tech industry may present challenges in keeping up with industry trends and emerging technologies.
• The role may require working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: These challenges can be overcome with a proactive approach, strong industry knowledge, and effective time management skills.

📈 Similar Roles Comparison

• Compared to other senior PR roles in the ad-tech industry, this role offers a unique opportunity to shape industry narratives and drive thought leadership in a global organization.
• InMobi's focus on AI-driven solutions and programmatic advertising sets it apart from other ad-tech companies, offering a unique opportunity to work at the intersection of technology and marketing.
• Career progression in this role may lead to opportunities in corporate communications, marketing, or other related functions within the organization.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative industry, with significant growth potential and career progression opportunities.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new AI-driven advertising product, including media outreach, content creation, and event planning.
• Managing a crisis communication strategy in response to a negative media article, including drafting statements, coordinating with stakeholders, and monitoring media coverage.
• Creating and implementing a social media strategy to amplify InMobi's voice and industry presence, including content creation, platform management, and analytics.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic thinking, media relations, and content creation.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications strategy for InMobi Advertising?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does InMobi support the professional development and growth of its employees?
• What are the key challenges facing the ad-tech industry, and how does InMobi differentiate itself from competitors?
• How does InMobi foster a culture of collaboration and innovation, and what are some examples of this in action?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the industry, and show that you have done your research and are prepared for the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the InMobi Careers portal.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on PR and communications achievements and industry knowledge.
• Prepare examples of your PR and communications work, including successful campaigns and media coverage, to showcase during the interview process.
• Research InMobi's company culture and values, and be prepared to discuss how you align with them during the interview.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.