📌 Core Information
🔹 Job Title: Senior Manager, Relationship Marketing Strategist
🔹 Company: Dentsu
🔹 Location: USA - Remote - Delaware
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing strategic omni-channel marketing plans
- Serving as the subject matter expert in digital marketing and CRM
- Monitoring current marketing trends and competitive strategies
- Building and maintaining strong client relationships
- Collaborating with cross-functional teams to execute marketing strategies
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a deep understanding of data-driven marketing and a passion for problem-solving.
📋 Key Responsibilities
✅ Lead the development of strategic omni-channel marketing plans
✅ Serve as the subject matter expert in digital marketing and CRM
✅ Monitor current marketing trends, new technology solutions, and competitive strategies
✅ Develop trusted, long-term relationships with important client contacts and executives
✅ Ensure meaningful client value is delivered through a mix of best-practice solutions and original thinking
✅ Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans
✅ Identify data points and measurements to show the impact of our approach and strategy on our client's business
ASSUMPTION: The role requires a high level of collaboration and communication with various teams and stakeholders. Strong project management skills are essential to ensure successful execution of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
Required Skills:
- Proven experience in data-driven marketing and CRM
- Strong analytical and creative thinking skills
- Excellent communication and presentation skills
- Ability to build and maintain strong client relationships
- Proficiency in Excel, PowerPoint, and research tools
Preferred Skills:
- Experience working in an agency or consulting firm
- Ability to work within a matrixed organization with a wide degree of latitude
- Comfort with average 20% travel (contingent on comfort level of client)
ASSUMPTION: While not explicitly stated, a strong understanding of the advertising industry and its trends is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $94,000 - $152,375 per year
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. However, the actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience, underpinned by modern creativity
- Dentsu is committed to providing equal employment opportunities and reasonable accommodations to applicants and employees
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's large size and global presence may offer opportunities for career growth and diverse project experiences. However, it may also present challenges in terms of internal communication and collaboration.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports to the VP, Relationship Marketing Strategy
Work Arrangement: Remote solely, with an average of 20% travel contingent on client comfort level
Growth Opportunities:
- Potential to grow into a leadership role within the Relationship Marketing Strategy team or broader Dentsu organization
- Opportunities to work on diverse client projects and gain exposure to different industries
- Possibility to develop expertise in specific areas of interest, such as data analysis or creative strategy
ASSUMPTION: The remote work arrangement may offer flexibility and work-life balance, but it may also present challenges in terms of collaboration and communication with team members and clients.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A
Geographic Context:
- The role is based in Delaware, USA, but can be performed remotely from anywhere in the United States
- Delaware is known for its business-friendly laws and is home to many corporate headquarters
- The state offers a mix of urban and rural environments, with easy access to major cities like Philadelphia and Washington, D.C.
Work Schedule: Standard full-time work hours, with flexibility for remote work
ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity and engagement with team members and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring manager and/or team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Client relationship management skills
- Technical proficiency in data analysis and marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking and problem-solving skills, as well as your ability to develop and execute marketing plans
- Demonstrate your understanding of the advertising industry and its trends
ATS Keywords: Data-driven marketing, CRM, email marketing, digital marketing, strategic planning, client relationship management, problem-solving, data analysis, collaboration, communication
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants. Regular follow-ups may be necessary to stay informed about the status of your application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Tableau, Google Analytics)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and the project. Familiarity with a wide range of marketing tools is likely to be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Teamwork
- Accountability
- Client-centricity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to client needs
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a focus on innovation and continuous learning?
- Are you comfortable working with diverse teams and stakeholders, both internally and externally?
- Do you have a proven track record of developing and executing strategic marketing plans that drive business results?
ASSUMPTION: Dentsu's company culture emphasizes innovation, teamwork, and client-centricity. Candidates who are adaptable, collaborative, and results-focused are likely to be a good fit for the organization.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities
- Keeping up with the fast-paced nature of the advertising industry and its constant evolution
- Balancing remote work responsibilities and maintaining productivity and engagement
- Navigating a large, matrixed organization with diverse teams and stakeholders
ASSUMPTION: The role may present challenges in terms of managing multiple priorities and navigating a large, complex organization. Strong project management and communication skills are essential to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on relationship marketing strategy and its requirement for a deep understanding of data-driven marketing and CRM
- Similar roles may include Marketing Manager, Strategic Planning, or Client Success Manager, but may not require the same level of data analysis and CRM expertise
- Career progression in this role may lead to leadership positions within the Relationship Marketing Strategy team or broader Dentsu organization
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the client and the project. Candidates should be prepared to adapt to changing priorities and workloads.
📝 Sample Projects
- Developing a comprehensive omni-channel marketing strategy for a Fortune 500 client
- Conducting a competitive analysis and identifying opportunities for a client to gain market share
- Collaborating with cross-functional teams to execute a targeted digital marketing campaign
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the client and the project. Candidates should be prepared to take on a wide range of marketing challenges and opportunities.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the industry verticals they represent?
- How does the Relationship Marketing Strategy team collaborate with other departments and agencies within Dentsu?
- What are the most significant challenges facing the team or the clients in the current market landscape, and how can this role help address them?
- How does Dentsu support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: The interview process is an opportunity to gain insights into the role, the team, and the company culture. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking and problem-solving skills, as well as your ability to develop and execute marketing plans
- Demonstrate your understanding of the advertising industry and its trends
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
