📌 Core Information
🔹 Job Title: Senior Manager, Segment Marketing (CRM), Brand
🔹 Company: Expedia Group
🔹 Location: Seattle, WA (with remote options)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Seattle, WA - Seattle Campus, UK - London, Austin Domain 11 - HomeAway)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional teams to deliver key traveler communications across Expedia Group Brands
- Driving channel growth and revenue impact through CRM channels (email, push, in-product placements, and landing experiences)
- Partnering with Brand teams to support emerging and planned strategies and activities
- Leveraging research, data, and insights to identify opportunities and enhance customer experience
- Managing a team to drive execution, productivity, and individual growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence and collaborate with various teams and partners.
📋 Key Responsibilities
✅ Set the approach, plan, and deliver campaigns across Expedia Group Brands to drive key business objectives within CRM channels
✅ Partner with Brand teams to determine TEaL's support for emerging and planned strategies and activities
✅ Leverage research, data, and insights to identify opportunities and develop strategies to enhance revenue impact and improve customer experience
✅ Manage a team to drive execution of communications, promoting team collaboration, productivity, and individual growth and development
✅ Work closely with relevant teams to ensure successful delivery, such as CRM production and operations, capabilities, analytics, and creative and brand marketing teams
✅ Ensure stakeholder alignment, technical & creative briefing, and sign-off on test and channel-specific designs, as well as final creative before send
✅ Be accountable for core KPIs, test & learn roadmap to optimize performance and communicate performance with senior leadership
✅ Influence on technical roadmap capability to enhance campaigns
✅ Bring the perspective of the art of the possible and the realities of the practical to senior-level working groups, aggregate and prioritize actions, and integrate with work planning across TEaL
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in marketing, business, economics, or any other related fields
Experience: At least 6 years of experience in a CRM role, preferably in e-commerce and/or online marketing space
Required Skills:
- Proven ability to drive planning and decision-making to deliver on key objectives in a data and insights-driven way
- Strong analytical skills, with exposure to multivariate testing techniques
- Ability to influence across teams and partners
- Proven leadership skills and a passion for team development, performance, and results
- Highly attentive to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus)
Preferred Skills:
- Experience with CRM platforms and marketing automation tools
- Knowledge of the travel industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in CRM, marketing, and team management will be well-suited for this role. Familiarity with the travel industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $155,000 - $217,000 per year, with the potential to increase up to $248,000 based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model (hybrid)
- Career development resources
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel and Hospitality, with a focus on technology and e-commerce
Company Size: Large (10,001+ employees), offering extensive resources and growth opportunities
Founded: 1996, with a rich history and established brand presence in the travel industry
Company Description:
- Expedia Group is a leading global travel platform that enables unforgettable experiences for all travelers
- The company powers more trips than anyone else, with a trusted family of brands known and loved by millions
- Expedia Group is committed to providing an inclusive and accessible recruiting experience for candidates with disabilities or other physical or mental health conditions
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com/jobs
ASSUMPTION: Expedia Group's large size and global presence offer extensive resources, diverse teams, and ample growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and progression within the organization
Reporting Structure: This role reports directly to the Director of Traveler Engagement and Loyalty (TEaL) and manages a team of marketing professionals
Work Arrangement: Hybrid, with a mix of on-site and remote work options available
Growth Opportunities:
- Potential to grow within the Traveler Engagement and Loyalty (TEaL) organization or explore other opportunities within Expedia Group
- Access to career development resources and training programs
- Exposure to various teams and stakeholders, fostering a well-rounded skill set
ASSUMPTION: This role offers a unique blend of strategic and hands-on experience, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Seattle, WA, London, UK, and Austin, TX
Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US; DLF City Phase 1 Road, Gurgaon, Haryana 122002, IN; 1 Martin Pl, Sydney, New South Wales 2000, AU; 65 Rue de la Victoire, Paris, IdF 75009, FR; 63 Rue de Bresoles, Montreal, QC H2Y 1V7, CA; 701 Brickell Ave, Miami, FL 33131, US; 38 Beach Rd, Singapore, Singapore 189767, SG; 407 St John Street, London, England EC1V 4RW, GB; 480 Queen St, Brisbane City, Queensland 4000, AU
Geographic Context:
- Seattle, WA: A vibrant, tech-centric city with a strong job market and diverse cultural scene
- London, UK: A global hub for finance, technology, and culture, with a rich history and diverse communities
- Austin, TX: A growing tech hub with a thriving music and arts scene, known for its unique blend of urban and outdoor living
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, catering to various work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- Behavioral and technical assessments
- Final round interviews with hiring managers and team members
- Background check and onboarding
Key Assessment Areas:
- Problem-solving and analytical skills
- Leadership and team management abilities
- Strategic thinking and planning
- Communication and collaboration skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership experiences, and strategic thinking
- Research Expedia Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: CRM, marketing strategy, data analysis, team management, campaign execution, stakeholder alignment, creative collaboration, multivariate testing, communication skills, leadership, customer engagement, revenue enhancement, project management, technical roadmap, performance optimization, detail orientation
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and cultural fit within Expedia Group's organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Jira (for project management)
- Tableau (for data visualization)
- Salesforce Marketing Cloud (for CRM and marketing automation)
- Additional tools and technologies may be required based on specific projects and campaigns
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are curious & hungry learners
- We are customer-obsessed
- We act like owners
- We play to win together
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Agile and adaptable approach to work
- Strong focus on customer experience and engagement
Self-Assessment Questions:
- How do you align with Expedia Group's company values, particularly "We are one global team" and "We act like owners"?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Expedia Group's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team remotely and balancing the needs of various stakeholders
- Keeping up with industry trends and best practices in CRM and marketing
- Navigating a large, global organization with diverse teams and priorities
- Balancing strategic planning with hands-on execution and team management
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and organizational skills, as well as a strategic and adaptable mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on segment marketing within the CRM function, requiring a blend of strategic and hands-on experience
- Compared to other marketing roles, this position offers a unique perspective on customer engagement and revenue enhancement through targeted communications
- Career progression may include moving into other marketing or leadership roles within Expedia Group or the Traveler Engagement and Loyalty (TEaL) organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced CRM and marketing professionals.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer engagement and revenue for a specific Expedia Group Brand
- Collaborating with cross-functional teams to create and optimize push notifications and in-product placements for improved user experience and channel growth
- Analyzing campaign performance data to identify trends, optimize strategies, and enhance overall customer engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong analytical skills, creativity, and collaboration with various teams.
❓ Key Questions to Ask During Interview
- How does this role fit within the broader Traveler Engagement and Loyalty (TEaL) organization, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
- How does Expedia Group support the growth and development of its employees, particularly in this role?
- What are the key challenges and opportunities facing the Traveler Engagement and Loyalty (TEaL) organization, and how can this role contribute to its success?
- How does Expedia Group foster a culture of collaboration and innovation, and what are some examples of cross-functional projects or initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the careers.expediagroup.com/jobs link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership experiences, and strategic thinking
- Research Expedia Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the recruiter after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
