Senior Manager SEO

📌 Core Information

🔹 Job Title: Senior Manager SEO

🔹 Company: dentsu

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to meet client objectives
• Staying updated with the latest SEO trends and algorithm changes
• Managing a team of SEO specialists and ensuring successful ranking and traffic results
• Collaborating with cross-functional teams to integrate SEO into broader marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong technical SEO skills, and proven team management experience. The ideal candidate will have a deep understanding of SEO fundamentals and a passion for staying updated with industry trends.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to meet client objectives

✅ Stay updated with the latest SEO trends and algorithm changes

✅ Manage a team of SEO specialists and ensure successful ranking and traffic results

✅ Collaborate with cross-functional teams to integrate SEO into broader marketing strategies

✅ Conduct keyword research and on-page optimization

✅ Build high-quality backlinks through link building and PR optimization

✅ Monitor and analyze website performance using tools like Google Analytics

✅ Prepare and present SEO reports to clients and internal stakeholders

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Graduate/PG/MBA

Experience: 4-6 years of SEO experience, with a passion for career growth in SEO. Proven experience working on websites across multiple domains, ideally with large corporations and international customers. Experience managing a team of at least 4-6 members.

Required Skills:

• Strong SEO fundamentals and expert knowledge of on-page and off-page optimization techniques
• Strong understanding of social media optimization techniques
• Knowledge of link building, PR optimization, directory submissions, and article submissions
• Complete understanding of search engine trends and algorithms
• Proficiency in HTML, XML, CSS, and related tools
• Experience with web statistics tools like Google Analytics, Web Trends, and Omniture
• Strong communication skills (verbal and written)
• People management skills
• Process-oriented mindset

Preferred Skills:

• Experience with dynamic sites optimization
• Knowledge of multiple languages (both programming and human)
• Experience with content management systems

ASSUMPTION: While the job listing does not specify preferred skills, having experience with dynamic sites optimization, multiple languages, and content management systems could provide a competitive edge.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (AI-estimated, based on industry standards for a senior manager role in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities
• Flexible work arrangements

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in Mumbai. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: dentsu has over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: dentsu was founded in 1901, with a rich history and established reputation in the industry.

Company Description:

• dentsu is a global network designed for what’s next, helping clients predict and plan for disruptive future opportunities
• The company offers a wide range of services, including marketing communications, advertising, media planning, media buying, and data and technology solutions
• dentsu is committed to fostering a diverse and inclusive culture, enabling employees to bring their whole selves to work

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: dentsu.com

ASSUMPTION: dentsu's global presence and diverse range of services provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of SEO and may have supervisory responsibilities over a team of SEO specialists.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to advance to a director or vice president role within the SEO department
• Opportunities to work on global accounts and collaborate with international teams
• Chance to develop skills in related areas, such as content strategy or data analysis

ASSUMPTION: As a senior manager role, this position offers significant growth opportunities within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Devchand House, Level 8, Worli, Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India
• The city is known for its vibrant culture, diverse population, and bustling business environment
• Mumbai offers ample opportunities for networking and professional growth within the advertising industry

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: Mumbai's dynamic business environment and vibrant culture provide an ideal setting for a successful career in the advertising industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• SEO knowledge and technical skills
• Problem-solving and analytical abilities
• Communication and interpersonal skills
• Leadership and team management skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of the latest trends and best practices
• Research dentsu's company culture and values to ensure a good fit

ATS Keywords: SEO, Search Engine Optimization, On-Page Optimization, Off-Page Optimization, Link Building, PR Optimization, Directory Submissions, Article Submissions, Search Engine Trends, Google Sitemap, HTML, XML, CSS, Web Statistics, Google Analytics, Team Management

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, focusing on both technical SEO skills and soft skills such as communication and leadership.

🛠️ Tools & Technologies

• SEMrush or Ahrefs for keyword research and competitor analysis
• Google Search Console and Bing Webmaster Tools for monitoring website performance
• Google Analytics for tracking website traffic and user behavior
• Screaming Frog or DeepCrawl for technical SEO audits
• Google Data Studio for creating SEO reports
• Project management tools like Asana or Trello for team collaboration

ASSUMPTION: The ideal candidate will be proficient in using a variety of SEO tools and technologies to optimize website performance and drive organic traffic.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and adapt to new technologies and trends?

ASSUMPTION: dentsu values employees who are data-driven, collaborative, and adaptable, with a strong desire to learn and innovate.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a competitive market
• Keeping up with the latest SEO trends and algorithm changes
• Balancing the demands of client work and team management
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: As a senior manager role in a global advertising agency, this position may present unique challenges related to client management, industry trends, and organizational dynamics.

📈 Similar Roles Comparison

• Compared to other senior SEO roles, this position offers a competitive salary range and the opportunity to work with a diverse range of clients
• Within dentsu, this role is part of the iProspect brand, which focuses on performance-driven brand building and digital-first media strategies
• Career progression in this role could lead to opportunities in related fields, such as content strategy, data analysis, or account management

ASSUMPTION: This role offers competitive compensation and the opportunity to work with a diverse range of clients, providing ample opportunities for career growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a large e-commerce website and implementing recommendations to improve organic traffic
• Developing and executing a link building strategy to improve the domain authority of a B2B website
• Collaborating with a cross-functional team to optimize the on-page content and structure of a newly launched website

ASSUMPTION: The ideal candidate will have experience working on a variety of SEO projects, from technical audits to content optimization and link building campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader SEO strategy for the company and its clients?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team structure and dynamic like, and how does this role contribute to its success?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of the latest trends and best practices
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.