📌 Core Information
🔹 Job Title: Senior Manager - SEO
🔹 Company: Upstox
🔹 Location: Mumbai, Maharashtra, India
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the SEO function and overseeing all activities of the SEO team to ensure alignment with business goals.
- Defining and driving SEO strategy while collaborating with cross-functional teams to develop optimized content.
- Conducting in-depth SEO research and leveraging audience insights to shape data-driven content strategies and keyword targeting.
- Utilizing SEO tools to monitor site health, identify trends, and uncover optimization opportunities.
- Supporting the measurement and analysis of PPC efforts to enhance overall search performance.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices to drive organic traffic and improve search visibility.
📋 Key Responsibilities
✅ Lead the SEO function, overseeing all activities of the SEO team and support personnel to ensure alignment with overall business goals.
✅ Own performance outcomes of SEO-optimized content, setting quarterly and annual KPIs, and ensuring campaigns are executed within budget and timelines.
✅ Define and drive SEO strategy, ensuring alignment with broader content and business objectives to maximize reach, engagement, and value.
✅ Continuously audit and review website and content performance to identify optimization opportunities, creative solutions, and areas for improvement.
✅ Collaborate cross-functionally with Content Marketing, Editorial, and Design teams to develop high-quality, optimized content for both online and offline channels.
✅ Partner with external stakeholders such as journalists, influencers, and content partners to drive effective link-building and authority-enhancing initiatives.
✅ Conduct in-depth SEO research and leverage audience insights to shape data-driven content strategies and keyword targeting.
✅ Utilize SEO tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, and others to monitor site health, identify trends, and uncover optimization opportunities.
✅ Lead SEO audits and ensure adherence to the latest algorithm changes and industry best practices.
✅ Support the measurement and analysis of PPC efforts, integrating findings to enhance overall search performance.
ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on continuous learning and adaptation to changes in the search landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 8 years of proven experience in designing and executing SEO strategies in fast-paced environments, ideally in a Senior SEO Manager or equivalent leadership role
Required Skills:
- Proven ability to lead and manage high-performing SEO teams, with clear ownership of team performance and outcomes
- Strong analytical skills with the ability to derive actionable insights from raw data and research to inform SEO strategies and content planning
- Proficient in content management systems such as WordPress, and skilled in using SEO and analytics tools
- Well-versed in digital marketing ecosystems, with a solid understanding of adjacent functions such as content marketing, PR, social media, web development, on-site UX, and off-site optimization
- Hands-on technical expertise in HTML, CSS, and scripting languages like PHP is preferred
- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally and influence stakeholders
Preferred Skills:
- Experience in the financial services industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a proven track record in SEO leadership roles and a strong understanding of the financial services industry will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for senior SEO roles in Mumbai)
Benefits:
- Health insurance and dental plans
- Retirement savings plans
- Employee stock ownership plans
- Generous vacation and leave policies
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for senior SEO roles in Mumbai. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Upstox operates in the competitive financial services industry, offering trading and investment platforms for stocks, mutual funds, IPOs, and digital gold.
Company Size: Upstox is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and career advancement.
Founded: Upstox was founded in 2009 by Ravi Kumar and Shrinivas Viswanath, with Kavitha Subramanian joining as the third co-founder in 2016.
Company Description:
- Upstox is a leading Fin-Tech company with a mission to simplify trading and investing for the masses.
- The company aims to enable everyone, from new investors to seasoned traders, to invest across multiple categories with its state-of-the-art trade and investment platform and commission-free pricing.
- Upstox has witnessed significant growth, with an 800% increase in its customer base from 25,000 in 2017 to 2 lakh in 2019, and a 1500% growth in 2020, currently serving over 3 million customers.
Company Specialties:
- Online trading platform for Demat Account, Share Market, MF, IPO
- Financial services
- Investment platform
Company Website: http://upstox.com/
ASSUMPTION: Upstox's focus on innovation and customer-centric approach has contributed to its rapid growth and success in the competitive financial services industry.
📊 Role Analysis
Career Level: Senior Manager - SEO is a senior-level role, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: This role is expected to have direct reports, including SEO specialists, analysts, and coordinators.
Work Arrangement: This role is on-site, with the possibility of flexible remote work arrangements for specific tasks or projects.
Growth Opportunities:
- Advancement to a Director or VP of SEO role within the company or other organizations
- Expansion of responsibilities to include additional marketing channels or functions
- Opportunities to mentor and develop junior team members
ASSUMPTION: Successful candidates in this role will have opportunities to grow within the company, as Upstox continues to expand its customer base and market share.
🌍 Location & Work Environment
Office Type: Upstox's headquarters is located in a modern, high-rise building in Mumbai, providing a professional and collaborative work environment.
Office Location(s): 30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar (W), Mumbai, Maharashtra 400013, IN
Geographic Context:
- Mumbai is the capital city of Maharashtra and the financial capital of India, offering a vibrant and dynamic business environment.
- The city is known for its diverse culture, rich history, and bustling markets, providing ample opportunities for personal and professional growth.
- Mumbai is well-connected by air, rail, and road, with a robust public transportation system.
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work or adjusted hours.
ASSUMPTION: Working in Mumbai offers candidates the opportunity to be part of India's financial hub, with access to a wide range of networking and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- SEO expertise and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Upstox's values
Application Tips:
- Highlight your proven track record in SEO leadership roles and the impact you've made on organic traffic and revenue growth.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style.
- Research Upstox's competitors and industry trends to demonstrate your understanding of the market landscape.
ATS Keywords: SEO strategy, team leadership, analytical skills, content management, digital marketing, technical expertise, communication skills, link building, keyword targeting, SEO tools, performance measurement, cross-functional collaboration, data-driven strategies, website audits, PPC analysis
ASSUMPTION: Upstox's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for the organization's long-term success.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Search Console, SEMrush, Screaming Frog, Ahrefs, Moz
- Content management systems: WordPress
- Programming languages: HTML, CSS, PHP, JavaScript
- Project management tools: Asana, Trello, Jira
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: Familiarity with industry-standard SEO tools and content management systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Integrity and transparency
- Collaboration and teamwork
- Accountability and ownership
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic and revenue growth through SEO strategies?
- Are you comfortable leading and managing high-performing teams in a fast-paced, dynamic environment?
- Do you thrive in a data-driven, analytical work environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Candidates who align with Upstox's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Keeping up with the fast-paced, dynamic nature of the financial services industry and SEO best practices
- Managing and mentoring a high-performing SEO team while maintaining a hands-on approach to SEO tasks
- Balancing the need for short-term results with long-term SEO strategy and planning
- Navigating the competitive financial services landscape and identifying opportunities for differentiation and growth
ASSUMPTION: Successful candidates in this role will be able to adapt to change, prioritize effectively, and balance short-term and long-term goals to drive SEO performance.
📈 Similar Roles Comparison
- Compared to other senior SEO roles, this position offers a unique opportunity to lead SEO efforts for a rapidly growing Fin-Tech company in India's financial capital.
- While the core responsibilities of this role are similar to other senior SEO positions, the competitive financial services landscape and Upstox's focus on innovation and customer-centricity present distinct challenges and opportunities.
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or functions, as well as opportunities to mentor and develop junior team members.
ASSUMPTION: Candidates with experience in senior SEO roles within the financial services industry or other competitive markets will be well-positioned to succeed in this role.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Upstox's website and developing a strategic plan to improve organic traffic and search visibility
- Leading a team to optimize content for key search terms and improve keyword rankings for Upstox's trading and investment platforms
- Collaborating with cross-functional teams to develop and execute link-building campaigns, improving Upstox's domain authority and backlink profile
ASSUMPTION: Successful candidates in this role will have experience leading SEO projects from start to finish, with a focus on driving measurable results and improving search performance.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Upstox's SEO performance and the key priorities for the role in the first 90 days?
- How does Upstox approach collaboration and communication between the SEO team and other marketing functions, such as content marketing and PR?
- What are the most significant challenges facing Upstox's SEO efforts, and how can this role address them?
- How does Upstox support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to driving SEO performance for Upstox.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/upstox/75c0a14e-d6ac-4fa2-a9fc-157b890499cf
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record in SEO leadership and your ability to drive organic traffic and revenue growth.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style, as well as your understanding of the financial services industry and Upstox's competitive landscape.
- Research Upstox's competitors and industry trends to demonstrate your understanding of the market landscape and your ability to identify opportunities for differentiation and growth.
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
