📌 Core Information
🔹 Job Title: Senior Manager, SEO & AIO
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end SEO & AIO strategy for measurable business impact
- Collaborating with cross-functional teams to expand ServiceNow's digital footprint
- Managing and mentoring the SEO team to scale operations and raise performance
- Integrating AI optimization best practices into SEO strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and AI optimization tactics to drive business growth through organic search.
📋 Key Responsibilities
✅ Own and drive the end-to-end SEO & AIO strategy, focusing on traffic, engagement, leads, and pipeline
✅ Serve as the strategic SEO & AIO leader, connecting organic search performance to business growth
✅ Develop and implement forward-thinking initiatives to ensure SEO and AI-optimized content are key levers in ServiceNow's digital success
✅ Translate SEO & AIO performance into business value, driving prioritization across teams
✅ Lead the evolution of SEO practices, integrating AIO best practices and adapting to algorithm updates and search trends
✅ Manage and mentor the existing SEO team to drive high performance, scale SEO operations, and continually raise the bar on impact and execution
✅ Perform keyword research, monitor search performance, and provide actionable insights to internal stakeholders
✅ Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads, and pipeline
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong leadership, analytical, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of hands-on SEO experience, preferably with a large-scale B2B SaaS organization, including 3+ years of management experience
Required Skills:
- Proven track record of driving SEO & AIO strategy to deliver large-scale impact
- Deep understanding of AI optimization and search optimization tactics, both content and technical
- Ability to develop SEO strategies, a long-term SEO vision, and drive a roadmap for SEO
- Strong knowledge and experience with HTML/CSS and SEO implications
- Understanding of AI, its role in search marketing, and AI optimization methods
- Strong analytical mindset and critical thinking skills
- Expert experience with MS Excel
- Familiarity with SERPs (Google, Bing, Yahoo) as well as LLMs
- Passion for metrics and quantitative analysis, and ability to translate complex concepts into requirements with clear business outcomes
Preferred Skills:
- Experience with SEO tools (e.g., Analytics, Search Console, Screaming Frog, SEMRush)
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in SEO, experience in managing teams, and a solid understanding of AI optimization methods will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior manager role in SEO with 10+ years of experience in the Austin, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Employee discounts on ServiceNow products
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in SEO with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise-level organization with a global presence)
Founded: 2004 (Headquarters in Santa Clara, CA)
Company Description:
- ServiceNow is a global market leader in cloud-based platforms that transform how work gets done
- Focuses on digital workflows, enabling organizations to find smarter, faster, and better ways to work
- Serves over 8,100 customers, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Senior Manager (High-level strategic role with team management responsibilities)
Reporting Structure: Reports to the Senior Director of Digital Scaled Marketing, with cross-functional collaboration with various internal teams
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential to expand the SEO team and take on more strategic responsibilities
- Opportunities to work on high-impact projects and drive business growth
- Possibility to transition into a more senior leadership role within the organization
ASSUMPTION: This role offers a unique opportunity to make a significant impact on ServiceNow's organic search performance and drive business growth through SEO and AI optimization strategies.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible work arrangement with the option to work remotely)
Office Location(s): Austin, Texas, United States (with additional offices worldwide)
Geographic Context:
- Austin is known for its vibrant tech industry, with a strong focus on software development and innovation
- The city offers a high quality of life, with a diverse culture, numerous outdoor activities, and a thriving music scene
- ServiceNow's Austin office is located in the heart of the city, providing easy access to amenities and public transportation
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for professionals in the software development and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment (SEO-related tasks or case study)
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the senior director or another senior leader
Key Assessment Areas:
- SEO and AI optimization knowledge and experience
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Highlight your SEO and AI optimization experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment by brushing up on your SEO knowledge and practicing case study analysis
ATS Keywords: SEO, AIO, organic search, AI optimization, strategy, leadership, team management, marketing, business growth, traffic, engagement, leads, pipeline
ASSUMPTION: ServiceNow's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- SEO tools (e.g., Analytics, Search Console, Screaming Frog, SEMRush)
- HTML/CSS
- MS Excel
- Project management tools (e.g., Asana, Jira, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant SEO tools, HTML/CSS, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Innovation
- Performance
- Trust
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable approach to work
- Focus on results and impact
Self-Assessment Questions:
- How do you align with ServiceNow's customer-obsessed approach, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in SEO strategies or algorithms. How did you approach this, and what was the outcome?
- How do you prioritize and manage multiple projects and teams to ensure the successful execution of SEO strategies?
ASSUMPTION: ServiceNow values candidates who demonstrate a strong cultural fit, with a focus on customer obsession, integrity, innovation, performance, and trust.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Keeping up with the latest SEO trends, algorithm updates, and AI optimization methods
- Balancing strategic planning with hands-on execution and team management
- Navigating a large, global organization and building relationships with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on AI optimization and integration with SEO strategies
- ServiceNow's large scale and global presence offer unique opportunities for career growth and impact
- This role is more senior and strategic than typical SEO manager positions, with a greater emphasis on team management and cross-functional collaboration
ASSUMPTION: Candidates with experience in SEO and AI optimization, as well as strong leadership and strategic thinking skills, will find this role to be an excellent fit for their career growth.
📝 Sample Projects
- Developing and executing a comprehensive SEO and AI optimization strategy for a new product launch
- Conducting a competitive analysis of key business units and keyword themes to maintain ServiceNow's authority in organic search
- Building and managing a high-performing SEO team, with a focus on scaling operations and raising performance
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and team management aspects of the role, highlighting the diverse skill set required for success.
❓ Key Questions to Ask During Interview
- How does the SEO team collaborate with other marketing channels and internal stakeholders to ensure consistent messaging and optimal performance?
- Can you describe the team structure and dynamics within the SEO team, as well as the broader marketing organization?
- How does ServiceNow support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does ServiceNow approach work-life balance, and what resources are available to support remote work?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team dynamics, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO and AI optimization experience and achievements
- Write a cover letter explaining how your skills and experience make you a strong fit for the role
- Prepare for the technical assessment by brushing up on your SEO knowledge and practicing case study analysis
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
