📌 Core Information
🔹 Job Title: Senior Manager, Social Content Strategist
🔹 Company: LEGO Group
🔹 Location: Copenhagen Løvstræde, London
🔹 Job Type: Full-Time, 12-Month Fixed-Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing exciting social content strategies for LEGO's social platforms
- Briefing creative teams to create world-class content that builds social communities and drives brand love
- Analyzing data and trends to optimize content performance and innovation
- Collaborating with cross-functional teams to create effective creative briefs
- Presenting and pitching ideas to stakeholders to gain buy-in and support
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. Experience working with creative teams and a deep understanding of social media platforms are essential.
📋 Key Responsibilities
✅ Create and define social media content strategies and frameworks for LEGO's social media platforms
✅ Work alongside social leads and creative teams to inspire, craft, and optimize world-class content to increase LEGO brand love and grow social communities
✅ Proactively identify ways to elevate content and concepts, keeping an eye on data, trends, and platform updates
✅ Use data and research to inform strategies, while being open to creative innovation and exploration
✅ Write effective creative briefs with clear objectives, inspiring insights, and strong understanding of audiences, social listening, trends, and channel thinking
✅ Develop strong storytelling, persuasive pitching, and partner engagement skills to get teams and senior stakeholders excited and onboard with your thinking
✅ Support colleagues to refine their thinking and build relationships across LEGO to create engaging experiences
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. Experience working with social media platforms and creative teams is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Significant experience in a social strategy role
Required Skills:
- Familiarity with social media platforms such as Meta, TikTok, Snapchat, X, Pinterest, and LinkedIn, with nuanced knowledge of their algorithms
- Deep understanding of audience platform behaviors, fandoms, and organic content
- Ability to develop social media content strategies, content frameworks, and creative briefs
- Excellent analytical skills, understanding digital channel and content measurement, and connecting digital KPIs with overall marketing and business objectives
- On the pulse of culture, understanding of the zeitgeist, and awareness of trends that are shaping society
- Strong verbal, written, and presentation skills
Preferred Skills:
- Experience within a global strategy/planning context or working within a 'multiple markets/regional' capacity
- Excellent presentation skills
- Big team and cross-org collaborations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. Experience working with social media platforms and creative teams is essential.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (pro-rata for the 12-month contract)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time, 37.5 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior social media strategist role in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Toys and Games
Company Size: 10,001+ employees (globally)
Founded: 1932 (globally), with regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore
Company Description:
- Family-owned company behind the world's most loved LEGO bricks
- Mission to inspire and develop the builders of tomorrow through creative play experiences
- Operates in over 130 countries worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a mission to inspire creativity and imagination through play. This role offers the opportunity to work on high-impact social media campaigns for a beloved brand.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Global Communication Strategy department within the LEGO Agency, the global in-house advertising agency for the LEGO brand.
Work Arrangement: Hybrid, with an average of 3 days per week in the office
Growth Opportunities:
- Potential to grow within the LEGO Agency or the broader LEGO Group
- Opportunities to work on diverse campaigns and projects across various LEGO brands and themes
- Chance to develop leadership and mentoring skills by working with and supporting creative teams
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. The LEGO Group values internal promotions and provides opportunities for employees to grow and take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid, with an average of 3 days per week in the office
Office Location(s): Copenhagen Løvstræde, London
Geographic Context:
- Copenhagen Løvstræde is located in the heart of Copenhagen, Denmark, with easy access to public transportation and cultural attractions
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and excellent connections to the rest of the UK and Europe
Work Schedule: Full-time, with flexible working hours and the opportunity to work from home for up to 2 days per week
ASSUMPTION: This role offers a hybrid work arrangement, allowing for a balance between in-office collaboration and remote work. The LEGO Group's offices in Copenhagen Løvstræde and London provide modern, creative workspaces designed to inspire innovation and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of stakeholders
- Final round interview with the Global Communication Strategy department lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural awareness and understanding of trends
- Creativity and innovation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media strategies and campaigns to discuss during the interview
- Research the LEGO Group and its social media presence to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Social Media Strategy, Content Development, Data Analysis, Audience Insight, Creative Briefing, Storytelling, Communication Skills, Cultural Awareness, Team Collaboration, Trend Analysis, Digital Marketing, Social Listening, Presentation Skills, Project Management, Brand Development, Community Engagement
ASSUMPTION: The LEGO Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application be shortlisted for review.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, Snapchat, X, Pinterest, LinkedIn)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Creative briefing and collaboration tools (e.g., Google Workspace, Microsoft Office)
ASSUMPTION: This role requires proficiency in social media platforms, data analysis tools, and project management software. Familiarity with creative briefing and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Fun
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
- Customer-focused and passionate about the LEGO brand
Self-Assessment Questions:
- How do you stay up-to-date with cultural trends and ensure LEGO's social media presence remains relevant and engaging?
- Can you provide an example of a time when you had to pivot your strategy due to changing trends or data insights?
- How do you approach working with creative teams to develop world-class content that drives brand love and engagement?
ASSUMPTION: The LEGO Group values creativity, imagination, and a customer-focused work style. Candidates who demonstrate a strong understanding of the LEGO brand, a passion for creative play experiences, and a collaborative work style will thrive in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content streams simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing data-driven decision-making with creative innovation and exploration
- Collaborating with diverse teams and stakeholders to align on content strategies and creative briefs
- Working in a hybrid environment, balancing in-office collaboration and remote work
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of social media platforms and trends, as well as the ability to develop engaging content strategies that resonate with online audiences
- Compared to other social media strategy roles, this position offers the opportunity to work on high-impact campaigns for a globally recognized brand with a strong focus on creativity and play
- Career progression in this role may lead to opportunities in global brand management, marketing communications, or creative strategy within the LEGO Group or its agency partners
ASSUMPTION: This role offers unique opportunities and challenges compared to other social media strategy positions. Candidates should consider their personal career goals and preferences when evaluating this role.
📝 Sample Projects
- Developing a social media content strategy for a new LEGO product launch, including platform-specific content, influencer partnerships, and user-generated content campaigns
- Analyzing social media data to identify trends and insights, and using this information to inform content strategies and optimize performance
- Collaborating with creative teams to develop engaging content series that align with LEGO's brand values and resonate with diverse audiences
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the role. Candidates should be prepared to discuss their relevant experience and skills in these areas during the interview.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader social media strategy for the LEGO Group?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the LEGO Agency collaborate with other departments and external partners to develop and execute social media campaigns?
- What opportunities are there for professional development and growth within the LEGO Agency and the broader LEGO Group?
- How does the LEGO Group support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
