Senior Manager, Strategic Marketing Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Strategic Marketing Analytics

🔹 Company: Vanguard

🔹 Location: Malvern, PA

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team of data analysts
• Collaborating with cross-divisional teams to implement analytical frameworks
• Overseeing strategic data projects involving data collection, analysis, and reporting
• Providing key insights and recommendations to senior stakeholders
• Maximizing value delivery through strategic prioritization

ASSUMPTION: This role requires a blend of advanced analytical skills, strategic thinking, and leadership capabilities. The ideal candidate should have expertise in leadership, data analysis, proficiency in generating actionable insights, and experience with data visualization tools.

📋 Key Responsibilities

✅ Lead, mentor, and develop a team of data scientists, product managers, and marketing strategists

✅ Work closely with cross-divisional teams to design and implement cutting-edge analytical frameworks

✅ Oversee the collection, analysis, and interpretation of large datasets from various marketing channels

✅ Evaluate the incremental impact of marketing investments on business outcomes

✅ Provide actionable recommendations to optimize marketing spend and improve campaign effectiveness

✅ Create detailed reports and visualizations to communicate findings and recommendations to stakeholders

✅ Continuously refine models and methodologies to improve accuracy and relevance

✅ Conduct scenario analyses to forecast the potential outcomes of different marketing strategies and budget allocations

✅ Develop the analytics community at Vanguard by coaching others internally and participating in external events

ASSUMPTION: The role requires a strong ability to influence and collaborate with senior stakeholders to drive strategic initiatives and achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, statistics, economics, business, or a related field. Advanced degrees are preferred.

Experience: 6+ years of experience in marketing analytics, preferably within a consulting or corporate environment.

Required Skills:

• Leadership skills
• Data analysis
• Strategic thinking
• Data visualization
• Communication skills
• Marketing analytics
• Statistical modeling
• Performance measurement
• Optimization
• Scenario analysis
• Problem-solving
• Digital advertising
• Identity resolution
• Marketing mix modeling
• Causal inference
• Collaboration

Preferred Skills:

• Experience with Adobe Marketing Suite

ASSUMPTION: The role requires a proven track record in developing and maintaining advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Manager role in Marketing Analytics in the Philadelphia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off
• Tuition assistance
• Employee discounts on Vanguard funds

Working Hours: Full-time, hybrid work arrangement with a flexible schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing Analytics in the Philadelphia area. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Vanguard is a leading global investment management company that offers a wide range of mutual funds, ETFs, and other investment products.

Company Size: 10,001+ employees. As a large company, Vanguard offers numerous opportunities for career growth and development.

Founded: 1975. Vanguard was founded on the principles of low-cost investing and has since grown to become one of the world's largest investment companies.

Company Description:

• Vanguard is committed to helping investors achieve their financial goals through low-cost, high-quality investment products and services.
• The company's mission is to provide the long-term financial wellbeing of its clients.
• Vanguard is known for its innovative approach to investing and its commitment to putting clients first.

Company Specialties:

• Mutual funds
• ETFs
• Retirement planning
• Investment management

Company Website: http://www.vanguard.com

ASSUMPTION: Vanguard's large size and extensive resources allow it to offer competitive compensation and benefits packages, as well as numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position that requires significant experience and expertise in marketing analytics.

Reporting Structure: The Senior Manager, Strategic Marketing Analytics will report directly to the Head of Marketing Analytics and will oversee a team of data analysts, product managers, and marketing strategists.

Work Arrangement: Hybrid. This role offers a hybrid work arrangement, allowing for a combination of in-office and remote work.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within Marketing Analytics or a related field
• Opportunities to lead cross-functional teams and collaborate with stakeholders across the organization
• Chance to develop expertise in a specific area of marketing analytics and become a subject matter expert

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role offers significant opportunities for career growth and development within Vanguard's Marketing Analytics team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid. Vanguard's hybrid work arrangement allows employees to work from the office and remotely, providing flexibility and a balance between collaboration and independent work.

Office Location(s): Malvern, PA. Vanguard's Malvern office is located at 100 Vanguard Blvd, Malvern, PA 19355.

Geographic Context:

• Malvern is a suburb of Philadelphia, Pennsylvania, located approximately 20 miles west of the city.
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment options.
• Malvern is home to a diverse range of industries, including finance, healthcare, and technology.

Work Schedule: Full-time. The Senior Manager, Strategic Marketing Analytics role is a full-time position with a flexible work schedule that allows for a balance between work and personal responsibilities.

ASSUMPTION: Vanguard's hybrid work arrangement and flexible work schedule provide employees with the opportunity to balance their professional and personal lives while maintaining a strong connection to the organization and its mission.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with the Marketing Analytics team
• Final interview with the Head of Marketing Analytics

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and team management capabilities
• Strategic thinking and business acumen
• Communication and presentation skills
• Cultural fit and alignment with Vanguard's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with data analysis, strategic thinking, and leadership
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and strategic approach to marketing analytics

ATS Keywords: Marketing Analytics, Senior Manager, Strategic Marketing, Data Analysis, Leadership, Team Management, Problem Solving, Strategic Thinking, Communication, Vanguard

ASSUMPTION: The interview process for the Senior Manager, Strategic Marketing Analytics role will focus on assessing the candidate's analytical skills, leadership capabilities, and strategic thinking, as well as their cultural fit with Vanguard's values and mission.

🛠️ Tools & Technologies

• Data visualization tools (e.g., Tableau, Power BI)
• Statistical software (e.g., R, Python, SAS)
• Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Database management systems (e.g., SQL, MySQL)

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role requires proficiency in data visualization tools, statistical software, and marketing analytics platforms, as well as the ability to manage and analyze large datasets.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Doing the right thing
• Collaborating effectively
• Striving for excellence
• Acting with integrity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-focused and action-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of success in leading teams and driving strategic initiatives?
• Are you comfortable working with large datasets and using data visualization tools to communicate complex insights?
• Do you have a strong understanding of marketing mix modeling techniques and other marketing analytics methodologies?
• Are you able to work effectively in a hybrid work environment and balance the demands of a senior leadership role with personal responsibilities?

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role requires a strong cultural fit with Vanguard's values and work style, as well as the ability to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing a team of data analysts with varying levels of experience and expertise
• Balancing the demands of strategic prioritization and day-to-day tactical tasks
• Navigating a large organization with multiple stakeholders and competing priorities
• Keeping up with the latest trends and technologies in marketing analytics
• Adapting to changes in the marketing landscape and adjusting strategies accordingly

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Compared to other Senior Manager roles in Marketing Analytics, this position offers a unique blend of strategic leadership, data analysis, and cross-functional collaboration.
• Industry-specific context: Vanguard's large size and extensive resources allow it to invest in cutting-edge marketing analytics technologies and attract top talent in the field.
• Career path comparison: This role provides an opportunity to advance to a Director or Vice President role within Marketing Analytics or a related field, as well as the chance to develop expertise in a specific area of marketing analytics.

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role at Vanguard offers a unique combination of strategic leadership, data analysis, and cross-functional collaboration, as well as significant opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a marketing mix modeling framework to optimize marketing spend and improve campaign effectiveness
• Conducting a comprehensive analysis of Vanguard's digital advertising channels to identify opportunities for cost savings and improved ROI
• Leading a cross-functional team to develop and launch a new marketing analytics dashboard to track key performance indicators and inform strategic decision-making

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role at Vanguard involves a wide range of projects that require strong leadership, strategic thinking, and data analysis skills to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be managing and the specific challenges they face?
• How does the Marketing Analytics team collaborate with other departments within Vanguard, such as Marketing and Advisor Solutions?
• What are the key priorities for this role in the first 90 days?
• How does Vanguard support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The Senior Manager, Strategic Marketing Analytics role at Vanguard presents unique opportunities for career growth and development, as well as the chance to make a significant impact on the company's marketing strategy and business outcomes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on leadership, data analysis, and strategic thinking
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and strategic approach to marketing analytics
• Research Vanguard's mission, values, and company culture to demonstrate your fit with the organization
• Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.