📌 Core Information
🔹 Job Title: SENIOR MANAGER TRADE MARKETING
🔹 Company: Casa Cuervo, S.A. de C.V.
🔹 Location: New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Trade Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing commercial and shopper insights to develop marketing collateral
- Collaborating with brand teams, sales, and functional support teams to ensure effective execution of brand strategies
- Managing trade marketing content and ensuring alignment with brand positioning and program objectives
- Leveraging Nielsen data and other syndicated data to inform marketing strategies
ASSUMPTION: This role requires a strong understanding of the spirits industry and relevant markets, as well as proficiency in marketing and trade marketing activities, tools, and techniques.
📋 Key Responsibilities
✅ Planning and Development: Liaison between brand teams, sales team, functional support team, and external partners in the development of fact-based selling materials for Proximo's brands.
✅ Engagement: Develop marketing content, in partnership with Sales, that aligns with market demands and ensures increased brand lift to reach annual sales goals for designated brand lines.
✅ Commercialization: Generate ideas and recommendations for innovative collateral, partnerships, and go-to-market approaches to support the brand strategies and help to meet and/or exceed KPIs.
✅ Documentation: Own and manage the buy book and sell sheets to forecast the trade marketing needs for each brand under category remit
✅ Communication/Reporting: Leverage the three-tier distribution model and spirits industry to create win-win marketing solutions for Marketing, Sales, and distribution partners.
✅ Collaboration: Identify and direct external partners to develop and execute trade marketing content that increases consumer reach and brand awareness.
ASSUMPTION: This role requires strong project management, organizational, and communication skills to effectively manage multiple tasks and adapt to a changing, fast-paced environment.
🎯 Required Qualifications
Education: BS/BA degree in marketing or related field required (MBA a plus).
Experience: 6+ years' prior experience with an FMCG company, experience in Alcoholic Beverages Industry a plus.
Required Skills:
- Proficiency with Nielsen and other syndicated data
- Ability to craft a compelling and succinct selling story for trade
- Proven success developing and executing promotional programs for premium spirit brands
- Knowledge of marketing and trade marketing activities, tools, and techniques
- Experience effectively managing and leveraging external relationships
- Excellent organizational, project management, and time management skills
- Sharp analytical and problem-solving skills
- Proven ability to manage multiple tasks and adapt to a changing, fast-paced environment
- Advanced competency in Microsoft Excel, PowerPoint
Preferred Skills:
- MBA degree
- Experience in the Alcoholic Beverages Industry
ASSUMPTION: Candidates with experience in the Alcoholic Beverages Industry and an MBA degree may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $134,400 - $173,000 (base salary) along with an annual bonus, 401K match, and medical and wellness benefits.
Benefits:
- Annual Bonus
- 401K Match
- Medical Benefits
- Wellness Benefits
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed).
ASSUMPTION: The salary range provided is inclusive of the base salary, annual bonus, and other benefits. The range may vary based on the candidate's experience and skill set.
📌 Applicant Insights
🔍 Company Context
Industry: Proximo is a leading producer, distributor, importer, and marketer of prized spirits in the United States, representing many premium brands.
Company Size: Casa Cuervo, S.A. de C.V. is a mid-sized company with a significant presence in the spirits industry.
Founded: Proximo was founded in 2007 as a subsidiary of Casa Cuervo, S.A. de C.V., a Mexican company with a rich history in the spirits industry dating back to 1795.
Company Description:
- Proximo focuses on building brands and inventing new products to meet changing tastes and trends in memorable ways.
- The company represents many premium brands in the spirits industry, with a focus on development, production, distribution, and marketing.
- Proximo is committed to creating fact-based selling materials and precise reporting on program execution to support its brands.
Company Specialties:
- Spirits production and distribution
- Brand development and marketing
- Premium brand representation
- Fact-based selling materials and program execution reporting
Company Website: https://www.proximospirits.com/
ASSUMPTION: Proximo's focus on premium brands and commitment to fact-based selling materials and reporting make it an attractive employer for candidates seeking a challenging and rewarding role in the spirits industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 6 years of experience in an FMCG company, with a focus on marketing and trade marketing activities.
Reporting Structure: The Sr. Trade Marketing Manager reports directly to the Trade Marketing Director and works closely with brand teams, sales teams, and functional support teams.
Work Arrangement: This is an on-site position, with standard business hours and flexibility as needed to accommodate the fast-paced nature of the spirits industry.
Growth Opportunities:
- Proximo's focus on brand development and marketing may present opportunities for career growth within the company.
- The company's commitment to creating fact-based selling materials and precise reporting on program execution may provide opportunities for professional development in data analysis and reporting.
- The dynamic nature of the spirits industry may offer opportunities for career advancement as the company continues to grow and expand its portfolio of premium brands.
ASSUMPTION: Candidates with strong analytical, project management, and communication skills may be well-suited to this role and have the opportunity to grow within the company.
🌍 Location & Work Environment
Office Type: Proximo's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): New Jersey, United States
Geographic Context:
- New Jersey is a highly populated state with a diverse economy, offering a wide range of cultural and recreational opportunities.
- The state is home to a significant spirits industry, with numerous distilleries and related businesses.
- New Jersey's proximity to New York City provides easy access to additional cultural, entertainment, and professional opportunities.
Work Schedule: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility as needed to accommodate the fast-paced nature of the spirits industry.
ASSUMPTION: Candidates who enjoy a fast-paced, collaborative work environment and have an interest in the spirits industry may find this role and work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Analytical skills and proficiency with Nielsen data
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your proficiency with Nielsen data and other syndicated data in your application materials.
- Prepare examples of successful promotional programs you have developed and executed for premium spirit brands.
- Showcase your ability to manage multiple tasks and adapt to a changing, fast-paced environment in your interview.
ATS Keywords: Nielsen, syndicated data, promotional programs, trade marketing, marketing collateral, brand strategy, consumer insights, spirits industry, project management, collaboration, communication, problem-solving
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials and interviews to increase their chances of success in this competitive role.
🛠️ Tools & Technologies
- Nielsen data and other syndicated data
- Microsoft Excel, PowerPoint
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates with proficiency in these tools and technologies may have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay organized and manage multiple tasks in a fast-paced environment?
- Can you provide an example of a successful promotional program you developed and executed for a premium spirit brand?
- How do you approach collaboration and communication with various teams and stakeholders to ensure effective execution of brand strategies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong commitment to data-driven decision-making may be well-suited to Proximo's company culture.
⚠️ Potential Challenges
- The fast-paced nature of the spirits industry may require candidates to adapt quickly to changing priorities and deadlines.
- The competitive nature of the premium spirits market may present challenges in meeting and exceeding KPIs.
- The role may require candidates to work closely with external partners, such as agencies, suppliers, and distributors, to ensure effective execution of brand strategies.
- The dynamic nature of the spirits industry may require candidates to stay up-to-date with relevant market trends and consumer insights.
ASSUMPTION: Candidates with strong analytical, project management, and communication skills may be well-equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions in the spirits industry, with a focus on developing and executing promotional programs to support brand strategies.
- However, this role is unique in its focus on the premium spirits market and the requirement for proficiency in Nielsen data and other syndicated data.
- Career paths in trade marketing may include progression to director or vice president roles, with opportunities for further specialization in specific brand categories or market segments.
ASSUMPTION: Candidates with experience in trade marketing and a strong understanding of the premium spirits market may find this role appealing and well-suited to their career goals.
📝 Sample Projects
- Developing a comprehensive sell sheet for a new premium spirit brand launch, including consumer insights, market trends, and competitive analysis.
- Creating a targeted promotional campaign to drive brand awareness and lift for an existing premium spirit brand in a specific market segment.
- Managing the buy book and sell sheets for a portfolio of premium spirit brands, ensuring alignment with brand positioning and program objectives.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role, and are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 90 days?
- How does Proximo support the professional development and growth of its trade marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does Proximo collaborate with external partners, such as agencies, suppliers, and distributors, to ensure effective execution of brand strategies?
- What opportunities exist for career growth and advancement within Proximo's trade marketing team?
ASSUMPTION: These questions are intended to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities for this role, and may be tailored to the specific candidate's interests and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful promotional programs you have developed and executed for premium spirit brands.
- Research Proximo's brand portfolio and market position to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
