📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Klaviyo
🔹 Location: London, UK
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping and driving integrated marketing strategy across international markets
- Transforming complex marketing data into actionable insights
- Collaborating with cross-functional teams to optimize lead-to-conversion funnel
- Developing detailed campaign measurement plans and performance reporting
- Working with regional marketing leads to enhance lead generation performance
ASSUMPTION: This role requires a strong analytical mindset and the ability to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Keeps the team informed on progress towards organizational goals via clear and concise dashboards and slide deck updates
✅ Keeps a pulse on metrics across EMEA and APAC markets, flagging potential performance improvements early and often
✅ Streamlines Klaviyo’s data reporting to reduce inconsistencies and increase speed to insight
✅ Puts systems in place to alert the team of significant drops or inconsistencies in performance
✅ Answers team questions and assists in ad-hoc data pulls for specific campaigns and programs
✅ Collaborates cross-functionally with international integrated marketing, revenue operations, and sales teams to optimize the lead-to-conversion funnel in EMEA and APAC
✅ Produces detailed reporting dashboards to track performance and impact on overall goals
✅ Tableau power-user, responsible for building dashboards and analyzing daily, monthly, weekly, quarterly, and annual metrics
✅ Identifies trends and statistically significant patterns in the data, and pinpoints where, when, and through what channels these trends occur
ASSUMPTION: This role requires strong analytical skills and the ability to connect the dots across various channels to create a holistic picture of the marketing funnel for diverse international markets.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in Email Marketing and CRM
Required Skills:
- Proficient in SQL, Salesforce, Tableau, Heap, and Google Analytics
- Strong cross-functional communication, analytical thinking, project management, and proactive approach
- Quick thinker, able to adhere to strict deadlines and timely turnaround times
- A “numbers” person, understands the impact of key performance indicators on Klaviyo’s bottom line
Preferred Skills:
- Experience in a B2B SAAS environment
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in analytics and experience working closely with stakeholders to solve business problems, especially in marketing.
💰 Compensation & Benefits
Salary Range: £68,000 - £102,000 GBP per year
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range reflects the cost of labor in the country where the job post is advertised. Klaviyo's total compensation package may include additional components such as participation in the company’s annual cash bonus plan, variable compensation, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- With your data all in one place, you can know, engage, and grow your audience like never before
Company Specialties:
- Marketing automation
- Analytics
- Customer service
Company Website: Klaviyo
ASSUMPTION: Klaviyo is a well-established company in the marketing services industry, focusing on providing a unified solution for B2C brands to know, engage, and grow their audience.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to regional marketing leads
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow within the marketing team or across other departments
- Chance to make a significant impact on Klaviyo's international marketing strategy
- Opportunity to work with diverse teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Klaviyo's international marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): London, UK
Geographic Context:
- London is a major global city with a diverse cultural scene
- The city offers a mix of historic and modern architecture, with numerous parks and green spaces
- London is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: London offers a vibrant and diverse work environment, with a mix of historic and modern architecture and numerous cultural attractions. The city is well-connected by public transportation, making it easy to commute to the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final round interview with the regional marketing lead
Key Assessment Areas:
- Analytical skills and data storytelling
- Cross-functional communication and collaboration
- Project management and time management skills
- Cultural fit and alignment with Klaviyo's values
Application Tips:
- Highlight relevant experience in email marketing, CRM, and data analysis
- Demonstrate strong analytical skills and the ability to connect the dots across various channels
- Showcase your understanding of Klaviyo's business and the role's requirements
- Prepare for behavioral and situational interview questions focused on your analytical skills and problem-solving abilities
ATS Keywords: SQL, Salesforce, Tableau, Heap, Google Analytics, Marketing Strategy, Data Storytelling, Cross-Functional Collaboration, Project Management
ASSUMPTION: Klaviyo's interview process focuses on assessing candidates' analytical skills, data storytelling, and cultural fit. Applicants should highlight their relevant experience and demonstrate their understanding of the role's requirements and Klaviyo's business.
🛠️ Tools & Technologies
- Tableau
- Salesforce
- Heap
- Google Analytics
- SQL
ASSUMPTION: This role requires proficiency in Tableau, Salesforce, Heap, Google Analytics, and SQL. Candidates should have experience with these tools and be comfortable using them to analyze marketing data and create actionable insights.
👔 Cultural Fit Considerations
Company Values:
- Relationship-driven
- Data-informed
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on driving results and growth
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working with diverse teams?
- Are you comfortable managing multiple projects simultaneously and adhering to strict deadlines?
- Do you have strong analytical skills and the ability to connect the dots across various channels?
- Are you comfortable working with data and using tools like Tableau, Salesforce, Heap, and Google Analytics?
ASSUMPTION: Klaviyo values candidates who are comfortable working in fast-paced environments, collaborating with diverse teams, and driving results through data-driven insights. Applicants should assess their fit with Klaviyo's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working with diverse teams across different time zones
- Adapting to changes in marketing strategy and priorities
- Dealing with large and complex datasets, requiring strong analytical skills
- Balancing the need for detailed analysis with the need for quick decision-making
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working with diverse teams across different time zones, and dealing with large and complex datasets. Candidates should be comfortable with these challenges and have strong analytical skills to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing analyst roles, this position focuses on international markets, requiring a strong understanding of regional nuances and cultural factors influencing marketing performance
- This role involves close collaboration with regional marketing leads, sales teams, and revenue operations, making it unique compared to other marketing analyst positions
- Career progression in this role may lead to senior marketing management positions or other strategic roles within Klaviyo
ASSUMPTION: This role is unique compared to other marketing analyst positions due to its focus on international markets and close collaboration with various teams. Candidates should consider their fit with these aspects before applying.
📝 Sample Projects
- Analyzing campaign performance across EMEA and APAC markets to identify trends and optimize lead generation strategies
- Developing detailed campaign measurement plans and performance reporting dashboards for regional marketing teams
- Conducting deep-dive analyses of specific marketing channels or customer segments to inform strategic decision-making
ASSUMPTION: This role involves various projects focused on analyzing campaign performance, developing measurement plans, and conducting deep-dive analyses to inform strategic decision-making. Candidates should be comfortable with these project types and have strong analytical skills to succeed.
❓ Key Questions to Ask During Interview
- How does this role collaborate with regional marketing leads, sales teams, and revenue operations to optimize the lead-to-conversion funnel?
- What are the most significant challenges facing the marketing team in EMEA and APAC, and how can this role address them?
- How does Klaviyo support the professional growth and development of its marketing analysts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo measure the success of its marketing campaigns, and what metrics are most important for this role to track?
ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of Klaviyo's marketing strategy and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in email marketing, CRM, and data analysis
- Prepare a cover letter that demonstrates your understanding of Klaviyo's business and the role's requirements
- If applicable, prepare examples of your previous marketing analysis projects or dashboards
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
