📌 Core Information
🔹 Job Title: Senior Marketing Analyst
🔹 Company: Formlabs
🔹 Location: Somerville, MA, USA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven decision-making to optimize marketing strategies
- Collaborating with cross-functional teams to provide actionable insights
- Analyzing customer behavior, campaign performance, and market trends
- Developing and maintaining marketing dashboards and reports
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work in a fast-paced, international, high-growth environment.
📋 Key Responsibilities
✅ Marketing Analytics: Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends.
✅ Customer Segmentation and Targeting: Collaborate with marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
✅ Competitor Analysis: Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge.
✅ Marketing Strategy Optimization: Work closely with the marketing team to assess the performance of various marketing channels and provide data-driven recommendations to optimize strategies and allocate budgets effectively.
✅ Data-Driven Insights: Generate actionable insights from data analysis to inform marketing strategies and decisions, and present findings to senior management and cross-functional teams through clear and compelling presentations.
✅ Collaboration and Cross-Functional Support: Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals and provide insights to support the development of new products, services, pricing strategies, and sales initiatives.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, Economics, or related field (Master's degree preferred)
Experience: 4+ years of experience in analytics functions
Required Skills:
- Strong knowledge of statistical analysis, causal inference, and experimentation design
- Expertise in telling stories with data through narratives and data visualizations
- Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms
- Proficiency in programming languages such as Python and/or R
- Excellent communication and presentation skills
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the 3D printing industry
ASSUMPTION: While not explicitly stated, familiarity with the 3D printing industry may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analyst with 5-10 years of experience in the Boston area)
Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking and pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, and treats
- Regular sponsored professional development opportunities
- Opt-in culture events across our diverse community
- Unlimited 3D prints
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Analyst with 5-10 years of experience in the Boston area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Formlabs operates in the 3D printing industry, focusing on professional-grade desktop 3D printers for various applications, including engineering, design, manufacturing, healthcare, and art.
Company Size: Formlabs has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Formlabs was founded in 2011, with headquarters in Somerville, MA, USA.
Company Description:
- Formlabs builds professional-grade 3D printers for designers, engineers, manufacturers, healthcare providers, and decision-makers worldwide.
- The company offers a range of products, including the Form Series SLA printers, Fuse Series SLS printers, Form Wash, and Form Cure post-processing solutions.
- Formlabs is committed to making 3D printing more accessible and affordable, enabling anyone to bring their ideas to life.
Company Specialties:
Company Website: formlabs.com
ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics.
Reporting Structure: The Senior Marketing Analyst will report directly to the Marketing Director and collaborate with various cross-functional teams, including Growth, Product, Channel, Customer, and Brand marketing.
Work Arrangement: This role is on-site, with the primary office location in Somerville, MA. However, Formlabs offers flexibility for remote work as needed.
Growth Opportunities:
- As a growing company, Formlabs offers opportunities for career advancement and professional development.
- This role provides exposure to various aspects of marketing, enabling the incumbent to expand their skills and knowledge.
- Formlabs encourages internal mobility, allowing employees to explore different roles and departments as they grow within the organization.
ASSUMPTION: Formlabs' growth and success in the 3D printing industry present exciting opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Formlabs' headquarters in Somerville, MA, features a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 35 Medford St, Somerville, MA 02143, US
Geographic Context:
- Somerville is a diverse, urban city located just outside of Boston, MA, offering a mix of cultural, recreational, and culinary experiences.
- The area is well-connected by public transportation, making it easily accessible from nearby cities and suburbs.
- Somerville is known for its vibrant arts scene, with numerous galleries, museums, and music venues.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Formlabs' office environment is designed to support collaboration, innovation, and employee well-being, with a focus on creating a positive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork
- Cultural fit and alignment with Formlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills.
- Be prepared to discuss your approach to data analysis, storytelling with data, and presenting insights to stakeholders.
- Demonstrate your understanding of the 3D printing industry and Formlabs' products and services.
ATS Keywords: Marketing Analytics, Customer Segmentation, Competitor Analysis, Data-Driven Insights, Collaboration, Statistical Analysis, Data Visualization, Excel, Google Analytics, Tableau, SQL, Python, R, Communication, Presentation Skills, Project Management
ASSUMPTION: Formlabs' hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Data analysis tools: Excel, Google Analytics, Tableau, SQL
- Programming languages: Python, R
- Marketing automation tools (optional): Marketo, HubSpot
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inventive: We challenge the status quo and continuously innovate.
- Reliable: We deliver on our promises and take responsibility for our actions.
- Collaborative: We work together to achieve common goals and support each other's success.
Work Style:
- Data-driven: We make decisions based on data and insights.
- Agile: We adapt quickly to change and embrace continuous learning.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- Do you have a proven track record of driving data-driven decision-making in a marketing role?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you share Formlabs' commitment to innovation, reliability, and collaboration?
ASSUMPTION: Formlabs values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and commitment to fostering a positive and supportive culture.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple projects simultaneously.
- Collaborating with cross-functional teams may present unique challenges in communication and coordination.
- Analyzing large datasets and drawing meaningful insights may require strong analytical skills and attention to detail.
- Keeping up with industry trends and competitor activities may require continuous learning and staying up-to-date with market developments.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Analyst roles, this position offers a unique opportunity to work in the growing 3D printing industry and contribute to a company's mission to make professional-grade 3D printing more accessible and affordable.
- Formlabs' focus on innovation and continuous improvement sets it apart from other companies in the industry.
- Career paths in this role may include advancement to Director of Marketing or other leadership positions within the marketing department or the broader organization.
ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards that set it apart from similar positions in the marketing analytics field.
📝 Sample Projects
- Conducting a comprehensive analysis of customer segmentation data to inform targeted marketing campaigns and improve customer engagement.
- Developing and implementing a competitive analysis framework to monitor market trends and identify opportunities for growth and differentiation.
- Creating and maintaining marketing dashboards and reports to provide real-time insights into campaign performance, customer behavior, and market trends.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Senior Marketing Analyst at Formlabs may face, requiring a strong analytical skillset and strategic mindset.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Formlabs support the professional development and growth of its marketing analysts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Formlabs approach data privacy and security, particularly in relation to customer data?
- What are the most rewarding aspects of working as a Senior Marketing Analyst at Formlabs?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills, including specific examples of data-driven decision-making and storytelling with data.
- Prepare for your interviews by researching Formlabs' products, services, and industry, and be ready to discuss your approach to marketing analytics and collaboration with cross-functional teams.
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
