Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Thomson Reuters

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: Mid-Senior Level (6-8 years)

🔹 Remote Status: Hybrid (2 days in office, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing data tools for reporting and investigation
• Building and maintaining clear, effective dashboards in Tableau
• Gathering, cleaning, and validating data using SQL and Alteryx
• Managing changes to reporting structures and metrics
• Investigating trends and anomalies across relevant data sets

ASSUMPTION: This role requires a strong foundation in data analysis and visualization tools, as well as the ability to manage priorities, coordinate with stakeholders, and anticipate relevant business questions.

📋 Key Responsibilities

✅ Partner with Product Marketing and related teams to understand reporting needs and identify actionable insights

✅ Build and maintain clear, effective dashboards and reporting assets in Tableau

✅ Gather, clean, and validate data from key systems using SQL, Alteryx, or similar tools

✅ Manage changes to reporting structures, taxonomies, and metrics in response to evolving business needs

✅ Investigate and explain trends, anomalies, and performance shifts across relevant data sets

✅ Provide flexible support for cross-functional data requests that fall outside of core marketing reporting

✅ Help align reporting logic and definitions across teams and systems

✅ Translate complex data into clear, meaningful outputs for stakeholders

✅ Contribute to documentation, quality control, and enablement materials for BI assets

ASSUMPTION: This role requires strong analytical thinking, adaptability, and a proactive approach to working across teams in a complex, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Data Analytics, Information Systems, Business Intelligence, or a related field

Experience: 6-8 years of experience in analytics or reporting roles

Required Skills:

• Proven experience in analytics or business intelligence, ideally with exposure to marketing, product, or commercial teams
• Proficiency in Tableau (required) and Alteryx (preferred). Power BI or Adobe Analytics is a plus
• Strong SQL skills and experience with data validation
• Familiarity with CRM systems like Salesforce (SFDC) preferred
• Ability to manage varied requests, shifting priorities, and work independently
• Strong attention to detail and a methodical approach to solving data issues
• Comfortable navigating ambiguity and making pragmatic decisions on imperfect information
• Skilled in communicating technical outputs in a business-friendly format
• Self-driven, organized, and confident coordinating with cross-functional stakeholders
• Experience working in matrixed organizations or across commercial/marketing teams is an advantage
• Excellent written and verbal communication skills

Preferred Skills:

• Experience with data visualization tools other than Tableau
• Knowledge of marketing-specific data sets and KPIs

ASSUMPTION: This role requires a strong foundation in data analysis and visualization tools, as well as the ability to manage priorities, coordinate with stakeholders, anticipate relevant business questions, and contribute to a growing suite of business-critical dashboards.

💰 Compensation & Benefits

Salary Range: INR 1,800,000 - 2,500,000 per annum (Estimated, based on industry standards for mid-senior level marketing analytics roles in Hyderabad)

Benefits:

• Hybrid Work Model (2-3 days a week in the office)
• Flexibility & Work-Life Balance (Flex My Way program)
• Career Development and Growth (Grow My Way programming)
• Industry Competitive Benefits (Retirement savings, tuition reimbursement, employee incentive programs, resources for mental, physical, and financial wellbeing)
• Culture (Inclusion and belonging, flexibility, work-life balance, and more)
• Social Impact (Two paid volunteer days off annually, pro-bono consulting projects, ESG initiatives)
• Making a Real-World Impact (Helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information)

Working Hours: 12 PM to 9 PM (IST), with a 1-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing analytics roles in Hyderabad. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Thomson Reuters operates in the Software Development industry, focusing on providing intelligent information, accounting, legal, tax, media, technology, news, audit, and artificial intelligence solutions.

Company Size: Thomson Reuters is a large organization with over 10,000 employees globally. This size allows for diverse opportunities and a broad range of expertise within the company.

Founded: Thomson Reuters was founded in 1981, with a rich history in providing trusted content and technology to professionals across various industries.

Company Description:

• Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions
• The company serves professionals across legal, tax, accounting, compliance, government, and media, empowering them with the data, intelligence, and solutions needed to make informed decisions
• Thomson Reuters is committed to pursuing justice, truth, and transparency, helping institutions in their pursuit of these values

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• News
• Audit
• and Artificial Intelligence

Company Website: tr.com

ASSUMPTION: Thomson Reuters is a well-established company with a strong reputation in the industry, offering a wide range of products and services to professionals across various sectors.

📊 Role Analysis

Career Level: The Senior Marketing Analyst role is at the mid-senior level, requiring 6-8 years of experience in analytics or reporting roles.

Reporting Structure: This role reports directly to the Manager, Marketing Business Intelligence, and works closely with Product Marketing and related teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office 2 days a week and remotely for the remaining 3 days.

Growth Opportunities:

• Potential career progression into senior management or specialized roles within the Marketing Business Intelligence team
• Opportunities to take on cross-functional data and reporting requests as they arise
• Chance to contribute to the development of new dashboards and reporting assets

ASSUMPTION: This role offers growth opportunities through exposure to various data sets, cross-functional collaboration, and the potential to take on more responsibilities as the team and business needs evolve.

🌍 Location & Work Environment

Office Type: The Hyderabad office is a modern, collaborative workspace designed to facilitate productivity and teamwork.

Office Location(s): The Hyderabad office is located in the Gachibowli area, with easy access to public transportation and nearby amenities.

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its diverse culture, rich history, and thriving IT industry
• Hyderabad offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities

Work Schedule: Employees work from 12 PM to 9 PM (IST), with a 1-hour lunch break. The work schedule allows for a flexible start and end time, with core working hours from 1 PM to 7 PM.

ASSUMPTION: The Hyderabad office provides a modern, collaborative work environment, with a flexible work schedule that caters to employees' needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (data analysis and visualization tasks)
• Behavioral and cultural fit interview
• Final round interview with the hiring manager

Key Assessment Areas:

• Data analysis and visualization skills
• Problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment by brushing up on your data analysis and visualization skills
• Research the company and its products to demonstrate your understanding and enthusiasm for the role
• Practice common interview questions and be prepared to discuss your approach to data-driven decision-making

ATS Keywords: Marketing Analytics, Data Analysis, Tableau, SQL, Alteryx, CRM, Stakeholder Coordination, Adaptability, Reporting, Business Intelligence

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the team and company. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Tableau
• Alteryx
• SQL
• Salesforce (SFDC)
• Power BI or Adobe Analytics (optional)

ASSUMPTION: The tools and technologies listed are required or preferred for this role, with proficiency in Tableau and strong SQL skills being essential for success.

👔 Cultural Fit Considerations

Company Values:

• Obsess over our Customers
• Compete to Win
• Challenge (Y)our Thinking
• Act Fast / Learn Fast
• Stronger Together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and action-oriented
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with the company's value of 'Obsess over our Customers' in your approach to data analysis and reporting?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this challenge, and what was the outcome?
• How do you ensure that your communication style is clear, concise, and tailored to your audience, especially when presenting complex data insights to stakeholders?

ASSUMPTION: Cultural fit is crucial for success in this role, with candidates who align with the company's values and work style being more likely to thrive in the team and organization.

⚠️ Potential Challenges

• Managing varied requests and shifting priorities in a fast-paced environment
• Navigating ambiguity and making pragmatic decisions on imperfect information
• Working with large, complex data sets and ensuring data quality and accuracy
• Communicating technical outputs effectively to non-technical stakeholders
• Balancing work-life responsibilities with a hybrid work arrangement

ASSUMPTION: These challenges are inherent to the role and require strong analytical thinking, adaptability, and effective communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position offers more exposure to cross-functional data requests and the potential to take on broader business needs
• Industry-specific context: The role is focused on the marketing industry, with a strong emphasis on understanding and analyzing marketing data to drive strategic decisions
• Career path comparison: This role can serve as a stepping stone to senior management or specialized roles within the Marketing Business Intelligence team, with opportunities for growth and development

ASSUMPTION: This role offers unique opportunities for growth and development compared to similar marketing analytics positions, with a focus on cross-functional collaboration and exposure to various data sets.

📝 Sample Projects

• Developing a new dashboard to track marketing campaign performance and ROI
• Creating a data-driven model to predict customer churn and identify at-risk segments
• Analyzing customer feedback data to identify trends and inform product improvements

ASSUMPTION: These sample projects demonstrate the range of data analysis and visualization tasks that the Senior Marketing Analyst may be responsible for, with a focus on driving actionable insights and supporting business decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Business Intelligence team?
• How does this role collaborate with other teams, such as Product Marketing and Sales?
• What are the most significant challenges facing the team or department currently, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment by brushing up on your data analysis and visualization skills
• Research the company and its products to demonstrate your understanding and enthusiasm for the role
• Practice common interview questions and be prepared to discuss your approach to data-driven decision-making
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.