Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Siege Media

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving strategic decisions through advanced analytics
• Collaborating cross-functionally to identify growth opportunities
• Developing and refining performance dashboards
• Implementing and auditing analytics setups for clients

ASSUMPTION: This role requires a strong background in digital marketing analytics and a deep understanding of SEO and content marketing strategies.

📋 Key Responsibilities

✅ Conduct end-to-end reviews of client analytics stacks

✅ Recommend and implement best practices for conversion tracking and pixel integrations

✅ Create client reports and develop user-friendly, real-time dashboards

✅ Collaborate with content and SEO teams to identify high-value keywords and content gaps

✅ Use data modeling to recommend editorial strategies that impact conversions and ROI

✅ Implement and refine multi-touch attribution models to measure service impact on client revenue

✅ Present clear, compelling ROI narratives to clients and internal stakeholders

✅ Plan and execute A/B tests to optimize on-site content and lead generation forms

✅ Leverage analytics insights to drive iterative improvements in conversion rates

✅ Forecast traffic and revenue trends for clients to help them plan for peak seasons and campaigns

✅ Translate complex predictive models into straightforward, actionable plans

✅ Present insights that guide strategic pivots, focusing on growth opportunities and potential threats

✅ Advise clients on analytics software, CRM integrations, and marketing automation platforms

✅ Identify opportunities for improving data accuracy, speed, and access across the marketing tech ecosystem

✅ Conduct training sessions for internal teams and clients to foster data literacy

✅ Serve as a key thought leader, producing insights or white papers that underscore the data-driven approach

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: University degree (Master's preferred) in marketing, statistics, computer science, economics, or a related field

Experience: 5+ years of progressive experience in digital marketing analytics, with a focus on SEO/content strategies

Required Skills:

• Proficient with Google Analytics (including GA4) and Google Tag Manager
• Experience with BI/visualization tools (e.g., Looker Studio, Power BI, Tableau)
• Familiarity with attribution modeling, SQL, or other data manipulation languages
• Strong quantitative analysis skills and ability to extract actionable insights from complex data sets
• Proven track record of working effectively with cross-functional teams and influencing decision-making

Preferred Skills:

• Familiarity with SEO metrics and content marketing ROI
• Experience with ecommerce tagging and conversion tracking

ASSUMPTION: Candidates with a strong background in data analysis and a passion for driving strategic decisions through analytics are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000, DOE

Benefits:

• 100% remote work environment
• National reach with a diverse client base
• Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized)

Founded: 2012 (13 years ago)

Company Description:

• Siege Media helps growing brands scale with SEO, content marketing, and PR services
• 100% remote work environment with a national reach
• Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice

Company Specialties:

• SEO and Content Marketing

Company Website: siegemedia.com

ASSUMPTION: Siege Media's remote-first culture and national reach provide ample opportunities for growth and collaboration with diverse clients.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Analytics or a similar role

Work Arrangement: Remote solely, with a flexible work schedule

Growth Opportunities:

• Potential to advance to a Director or Manager role as the team grows
• Chance to work with a diverse client base and gain exposure to various industries
• Opportunity to drive strategic decisions and shape the agency's data-driven approach

ASSUMPTION: This role offers significant growth potential for the right candidate, given Siege Media's expanding client base and commitment to data-driven decision-making.

🌍 Location & Work Environment

Office Type: 100% remote work environment

Office Location(s): Austin, Texas; San Diego, California; New York, New York

Geographic Context:

• Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
• San Diego, California: Offers a Mediterranean climate, beaches, and a diverse economy
• New York, New York: The global hub for finance, media, and entertainment

Work Schedule: Flexible, with a focus on results and deliverables

ASSUMPTION: Siege Media's remote work environment allows for a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager
• Technical assessment or case study presentation
• Final interview with the Director of Analytics or a similar role

Key Assessment Areas:

• Technical skills and experience with analytics tools
• Problem-solving abilities and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Siege Media's values

Application Tips:

• Highlight relevant experience with analytics tools and SEO/content strategies
• Demonstrate a strong understanding of data-driven decision-making and its impact on business growth
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis

ATS Keywords: Google Analytics, GA4, SEO, Content Marketing, Data Analysis, Attribution Modeling, BI Tools, SQL, A/B Testing, Predictive Modeling

ASSUMPTION: Siege Media's hiring process emphasizes technical skills, problem-solving abilities, and cultural fit, with a focus on data-driven decision-making.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Google Tag Manager
• Looker Studio (formerly Data Studio)
• Power BI
• Tableau
• SQL
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: Proficiency with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and cross-functional teamwork
• Continuous learning and improvement
• Transparency and open communication

Work Style:

• Remote and flexible work environment
• Focus on results and deliverables
• Strong emphasis on data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you ensure the accuracy and integrity of data in your analytics processes?
• Can you provide an example of a time when you used data to drive a strategic pivot or improve business performance?
• How do you approach continuous learning and staying up-to-date with the latest analytics tools and trends?

ASSUMPTION: Candidates who align with Siege Media's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing client expectations and ensuring data accuracy can be challenging
• Keeping up with the latest analytics tools and trends may require continuous learning
• Balancing multiple client projects and priorities may be demanding

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Analyst roles, this position offers a higher degree of autonomy and responsibility for driving strategic decisions
• Siege Media's remote-first culture provides more flexibility and work-life balance compared to traditional office-based roles
• This role may offer more opportunities for growth and professional development compared to similar roles at larger agencies

ASSUMPTION: This role offers a unique blend of autonomy, flexibility, and growth opportunities, making it an attractive choice for experienced marketing analysts.

📝 Sample Projects

• Developing a comprehensive analytics audit for a large ecommerce client, resulting in a 25% increase in conversion rates
• Implementing a multi-touch attribution model for a B2B SaaS client, leading to a 15% increase in marketing-qualified leads
• Creating a real-time dashboard for a content marketing client, enabling data-driven optimizations and a 20% increase in organic traffic

ASSUMPTION: These sample projects demonstrate the real-world impact of the Senior Marketing Analyst's work and the potential for significant improvements in client performance.

❓ Key Questions to Ask During Interview

• How does Siege Media support the professional development of its analytics team members?
• Can you describe the team structure and how this role fits within the organization?
• How does Siege Media ensure the accuracy and integrity of client data?
• What are the most challenging aspects of working remotely at Siege Media, and how does the company address them?
• How does Siege Media approach collaboration and knowledge-sharing between remote team members?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with analytics tools and SEO/content strategies
• Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis
• Follow up with the hiring manager one week after submitting your application to express your interest in the role
• If selected for an interview, research Siege Media's clients and industry trends to demonstrate your understanding of the business

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.