π Core Information
πΉ Job Title: Senior Marketing Analyst
πΉ Company: Siege Media
πΉ Location: Austin, Texas, United States
πΉ Job Type: Full-Time, Remote
πΉ Category: Marketing
πΉ Date Posted: May 12, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote Solely
π Job Overview
Key aspects of this role include:
- Driving strategic decisions through advanced analytics
- Collaborating cross-functionally to identify growth opportunities
- Developing and refining performance dashboards
- Implementing and auditing analytics setups for clients
ASSUMPTION: This role requires a strong background in digital marketing analytics and a deep understanding of SEO and content marketing strategies.
π Key Responsibilities
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Conduct end-to-end reviews of client analytics stacks
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Recommend and implement best practices for conversion tracking and pixel integrations
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Create client reports and develop user-friendly, real-time dashboards
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Collaborate with content and SEO teams to identify high-value keywords and content gaps
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Use data modeling to recommend editorial strategies that impact conversions and ROI
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Implement and refine multi-touch attribution models to measure service impact on client revenue
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Present clear, compelling ROI narratives to clients and internal stakeholders
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Plan and execute A/B tests to optimize on-site content and lead generation forms
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Leverage analytics insights to drive iterative improvements in conversion rates
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Forecast traffic and revenue trends for clients to help them plan for peak seasons and campaigns
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Translate complex predictive models into straightforward, actionable plans
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Present insights that guide strategic pivots, focusing on growth opportunities and potential threats
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Advise clients on analytics software, CRM integrations, and marketing automation platforms
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Identify opportunities for improving data accuracy, speed, and access across the marketing tech ecosystem
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Conduct training sessions for internal teams and clients to foster data literacy
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Serve as a key thought leader, producing insights or white papers that underscore the data-driven approach
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.
π― Required Qualifications
Education: University degree (Master's preferred) in marketing, statistics, computer science, economics, or a related field
Experience: 5+ years of progressive experience in digital marketing analytics, with a focus on SEO/content strategies
Required Skills:
- Proficient with Google Analytics (including GA4) and Google Tag Manager
- Experience with BI/visualization tools (e.g., Looker Studio, Power BI, Tableau)
- Familiarity with attribution modeling, SQL, or other data manipulation languages
- Strong quantitative analysis skills and ability to extract actionable insights from complex data sets
- Proven track record of working effectively with cross-functional teams and influencing decision-making
Preferred Skills:
- Familiarity with SEO metrics and content marketing ROI
- Experience with ecommerce tagging and conversion tracking
ASSUMPTION: Candidates with a strong background in data analysis and a passion for driving strategic decisions through analytics are encouraged to apply.
π° Compensation & Benefits
Salary Range: $80,000 - $95,000, DOE
Benefits:
- 100% remote work environment
- National reach with a diverse client base
- Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Mid-sized)
Founded: 2012 (13 years ago)
Company Description:
- Siege Media helps growing brands scale with SEO, content marketing, and PR services
- 100% remote work environment with a national reach
- Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice
Company Specialties:
- SEO and Content Marketing
Company Website: siegemedia.com
ASSUMPTION: Siege Media's remote-first culture and national reach provide ample opportunities for growth and collaboration with diverse clients.
π Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Analytics or a similar role
Work Arrangement: Remote solely, with a flexible work schedule
Growth Opportunities:
- Potential to advance to a Director or Manager role as the team grows
- Chance to work with a diverse client base and gain exposure to various industries
- Opportunity to drive strategic decisions and shape the agency's data-driven approach
ASSUMPTION: This role offers significant growth potential for the right candidate, given Siege Media's expanding client base and commitment to data-driven decision-making.
π Location & Work Environment
Office Type: 100% remote work environment
Office Location(s): Austin, Texas; San Diego, California; New York, New York
Geographic Context:
- Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
- San Diego, California: Offers a Mediterranean climate, beaches, and a diverse economy
- New York, New York: The global hub for finance, media, and entertainment
Work Schedule: Flexible, with a focus on results and deliverables
ASSUMPTION: Siege Media's remote work environment allows for a high degree of flexibility and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Hiring Manager
- Technical assessment or case study presentation
- Final interview with the Director of Analytics or a similar role
Key Assessment Areas:
- Technical skills and experience with analytics tools
- Problem-solving abilities and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Siege Media's values
Application Tips:
- Highlight relevant experience with analytics tools and SEO/content strategies
- Demonstrate a strong understanding of data-driven decision-making and its impact on business growth
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis
ATS Keywords: Google Analytics, GA4, SEO, Content Marketing, Data Analysis, Attribution Modeling, BI Tools, SQL, A/B Testing, Predictive Modeling
ASSUMPTION: Siege Media's hiring process emphasizes technical skills, problem-solving abilities, and cultural fit, with a focus on data-driven decision-making.
π οΈ Tools & Technologies
- Google Analytics (GA4)
- Google Tag Manager
- Looker Studio (formerly Data Studio)
- Power BI
- Tableau
- SQL
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency with these tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and cross-functional teamwork
- Continuous learning and improvement
- Transparency and open communication
Work Style:
- Remote and flexible work environment
- Focus on results and deliverables
- Strong emphasis on data-driven decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure the accuracy and integrity of data in your analytics processes?
- Can you provide an example of a time when you used data to drive a strategic pivot or improve business performance?
- How do you approach continuous learning and staying up-to-date with the latest analytics tools and trends?
ASSUMPTION: Candidates who align with Siege Media's values and work style are more likely to succeed in this role and contribute to the company's growth.
β οΈ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Managing client expectations and ensuring data accuracy can be challenging
- Keeping up with the latest analytics tools and trends may require continuous learning
- Balancing multiple client projects and priorities may be demanding
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning.
π Similar Roles Comparison
- Compared to other Senior Marketing Analyst roles, this position offers a higher degree of autonomy and responsibility for driving strategic decisions
- Siege Media's remote-first culture provides more flexibility and work-life balance compared to traditional office-based roles
- This role may offer more opportunities for growth and professional development compared to similar roles at larger agencies
ASSUMPTION: This role offers a unique blend of autonomy, flexibility, and growth opportunities, making it an attractive choice for experienced marketing analysts.
π Sample Projects
- Developing a comprehensive analytics audit for a large ecommerce client, resulting in a 25% increase in conversion rates
- Implementing a multi-touch attribution model for a B2B SaaS client, leading to a 15% increase in marketing-qualified leads
- Creating a real-time dashboard for a content marketing client, enabling data-driven optimizations and a 20% increase in organic traffic
ASSUMPTION: These sample projects demonstrate the real-world impact of the Senior Marketing Analyst's work and the potential for significant improvements in client performance.
β Key Questions to Ask During Interview
- How does Siege Media support the professional development of its analytics team members?
- Can you describe the team structure and how this role fits within the organization?
- How does Siege Media ensure the accuracy and integrity of client data?
- What are the most challenging aspects of working remotely at Siege Media, and how does the company address them?
- How does Siege Media approach collaboration and knowledge-sharing between remote team members?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with analytics tools and SEO/content strategies
- Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- If selected for an interview, research Siege Media's clients and industry trends to demonstrate your understanding of the business
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.