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Senior Marketing Analyst

Siege Media
Full-time
Remote
Worldwide
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Analyst

πŸ”Ή Company: Siege Media

πŸ”Ή Location: Austin, Texas, United States

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Driving strategic decisions through advanced analytics
  • Collaborating cross-functionally to identify growth opportunities
  • Developing and refining performance dashboards
  • Implementing and auditing analytics setups for clients

ASSUMPTION: This role requires a strong background in digital marketing analytics and a deep understanding of SEO and content marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Conduct end-to-end reviews of client analytics stacks

βœ… Recommend and implement best practices for conversion tracking and pixel integrations

βœ… Create client reports and develop user-friendly, real-time dashboards

βœ… Collaborate with content and SEO teams to identify high-value keywords and content gaps

βœ… Use data modeling to recommend editorial strategies that impact conversions and ROI

βœ… Implement and refine multi-touch attribution models to measure service impact on client revenue

βœ… Present clear, compelling ROI narratives to clients and internal stakeholders

βœ… Plan and execute A/B tests to optimize on-site content and lead generation forms

βœ… Leverage analytics insights to drive iterative improvements in conversion rates

βœ… Forecast traffic and revenue trends for clients to help them plan for peak seasons and campaigns

βœ… Translate complex predictive models into straightforward, actionable plans

βœ… Present insights that guide strategic pivots, focusing on growth opportunities and potential threats

βœ… Advise clients on analytics software, CRM integrations, and marketing automation platforms

βœ… Identify opportunities for improving data accuracy, speed, and access across the marketing tech ecosystem

βœ… Conduct training sessions for internal teams and clients to foster data literacy

βœ… Serve as a key thought leader, producing insights or white papers that underscore the data-driven approach

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: University degree (Master's preferred) in marketing, statistics, computer science, economics, or a related field

Experience: 5+ years of progressive experience in digital marketing analytics, with a focus on SEO/content strategies

Required Skills:

  • Proficient with Google Analytics (including GA4) and Google Tag Manager
  • Experience with BI/visualization tools (e.g., Looker Studio, Power BI, Tableau)
  • Familiarity with attribution modeling, SQL, or other data manipulation languages
  • Strong quantitative analysis skills and ability to extract actionable insights from complex data sets
  • Proven track record of working effectively with cross-functional teams and influencing decision-making

Preferred Skills:

  • Familiarity with SEO metrics and content marketing ROI
  • Experience with ecommerce tagging and conversion tracking

ASSUMPTION: Candidates with a strong background in data analysis and a passion for driving strategic decisions through analytics are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $95,000, DOE

Benefits:

  • 100% remote work environment
  • National reach with a diverse client base
  • Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized)

Founded: 2012 (13 years ago)

Company Description:

  • Siege Media helps growing brands scale with SEO, content marketing, and PR services
  • 100% remote work environment with a national reach
  • Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice

Company Specialties:

  • SEO and Content Marketing

Company Website: siegemedia.com

ASSUMPTION: Siege Media's remote-first culture and national reach provide ample opportunities for growth and collaboration with diverse clients.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Analytics or a similar role

Work Arrangement: Remote solely, with a flexible work schedule

Growth Opportunities:

  • Potential to advance to a Director or Manager role as the team grows
  • Chance to work with a diverse client base and gain exposure to various industries
  • Opportunity to drive strategic decisions and shape the agency's data-driven approach

ASSUMPTION: This role offers significant growth potential for the right candidate, given Siege Media's expanding client base and commitment to data-driven decision-making.

🌍 Location & Work Environment

Office Type: 100% remote work environment

Office Location(s): Austin, Texas; San Diego, California; New York, New York

Geographic Context:

  • Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
  • San Diego, California: Offers a Mediterranean climate, beaches, and a diverse economy
  • New York, New York: The global hub for finance, media, and entertainment

Work Schedule: Flexible, with a focus on results and deliverables

ASSUMPTION: Siege Media's remote work environment allows for a high degree of flexibility and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the Hiring Manager
  • Technical assessment or case study presentation
  • Final interview with the Director of Analytics or a similar role

Key Assessment Areas:

  • Technical skills and experience with analytics tools
  • Problem-solving abilities and data-driven decision-making
  • Communication and presentation skills
  • Cultural fit and alignment with Siege Media's values

Application Tips:

  • Highlight relevant experience with analytics tools and SEO/content strategies
  • Demonstrate a strong understanding of data-driven decision-making and its impact on business growth
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis

ATS Keywords: Google Analytics, GA4, SEO, Content Marketing, Data Analysis, Attribution Modeling, BI Tools, SQL, A/B Testing, Predictive Modeling

ASSUMPTION: Siege Media's hiring process emphasizes technical skills, problem-solving abilities, and cultural fit, with a focus on data-driven decision-making.

πŸ› οΈ Tools & Technologies

  • Google Analytics (GA4)
  • Google Tag Manager
  • Looker Studio (formerly Data Studio)
  • Power BI
  • Tableau
  • SQL
  • SEO tools (e.g., SEMrush, Ahrefs, Moz)
  • Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: Proficiency with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision-making
  • Collaboration and cross-functional teamwork
  • Continuous learning and improvement
  • Transparency and open communication

Work Style:

  • Remote and flexible work environment
  • Focus on results and deliverables
  • Strong emphasis on data-driven decision-making
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you ensure the accuracy and integrity of data in your analytics processes?
  • Can you provide an example of a time when you used data to drive a strategic pivot or improve business performance?
  • How do you approach continuous learning and staying up-to-date with the latest analytics tools and trends?

ASSUMPTION: Candidates who align with Siege Media's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

  • Working remotely may require strong self-motivation and time management skills
  • Managing client expectations and ensuring data accuracy can be challenging
  • Keeping up with the latest analytics tools and trends may require continuous learning
  • Balancing multiple client projects and priorities may be demanding

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Marketing Analyst roles, this position offers a higher degree of autonomy and responsibility for driving strategic decisions
  • Siege Media's remote-first culture provides more flexibility and work-life balance compared to traditional office-based roles
  • This role may offer more opportunities for growth and professional development compared to similar roles at larger agencies

ASSUMPTION: This role offers a unique blend of autonomy, flexibility, and growth opportunities, making it an attractive choice for experienced marketing analysts.

πŸ“ Sample Projects

  • Developing a comprehensive analytics audit for a large ecommerce client, resulting in a 25% increase in conversion rates
  • Implementing a multi-touch attribution model for a B2B SaaS client, leading to a 15% increase in marketing-qualified leads
  • Creating a real-time dashboard for a content marketing client, enabling data-driven optimizations and a 20% increase in organic traffic

ASSUMPTION: These sample projects demonstrate the real-world impact of the Senior Marketing Analyst's work and the potential for significant improvements in client performance.

❓ Key Questions to Ask During Interview

  • How does Siege Media support the professional development of its analytics team members?
  • Can you describe the team structure and how this role fits within the organization?
  • How does Siege Media ensure the accuracy and integrity of client data?
  • What are the most challenging aspects of working remotely at Siege Media, and how does the company address them?
  • How does Siege Media approach collaboration and knowledge-sharing between remote team members?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience with analytics tools and SEO/content strategies
  • Prepare for behavioral and situational interview questions that focus on problem-solving and data analysis
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role
  • If selected for an interview, research Siege Media's clients and industry trends to demonstrate your understanding of the business

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.