P

Senior Marketing Analyst

Poseidon Digital
Full-time
Remote
Worldwide
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Analyst

πŸ”Ή Company: Poseidon Digital

πŸ”Ή Location: Remote (UK/EU time zones only)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Building a complete marketing analytics infrastructure from scratch
  • Driving experimentation and optimization across multiple markets and platforms
  • Providing strategic insights directly to senior leadership
  • Ensuring data integrity and attribution accuracy across all marketing touchpoints

ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to succeed in a fast-paced, growing environment.

πŸ“‹ Key Responsibilities

βœ… Select, design, and implement the complete marketing analytics stack

βœ… Build sophisticated attribution models across multiple platforms

βœ… Lead tool selection and implementation for the entire analytics ecosystem

βœ… Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience

βœ… Implement JavaScript tracking, Google Tag Manager, and data layers across platforms

βœ… Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms

βœ… Partner closely with the Head of Performance Marketing to optimize campaign performance

βœ… Prepare and present weekly reports on outcomes, insights, and recommendations

ASSUMPTION: This role requires a strong understanding of marketing analytics tools and a proven track record in driving data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or a related discipline)

Experience: 5+ years in marketing analytics, preferably at high-volume consumer businesses

Required Skills:

  • Expert-level JavaScript knowledge for tracking implementation
  • Proficiency with Google Tag Manager and data layer management
  • Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
  • Comfortable working with data warehouses (Snowflake experience preferred)
  • Experience with modern analytics platforms (we currently use Plausible, not GA4)
  • Strong statistical knowledge for experiment design and analysis
  • Ability to translate complex data into actionable business insights

Preferred Skills:

  • SQL and Python experience
  • Experience with CDPs, data enrichment platforms, and advanced martech stacks
  • International marketing analytics experience
  • Experience with ticketing, events, or experiential marketing
  • An interest in the arts and mission-driven or social impact organizations

ASSUMPTION: Candidates should have a strong technical background and a proven track record in driving measurable improvements through data-driven optimization.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per year (based on industry standards for a Senior Marketing Analyst role with 5-10 years of experience)

Benefits:

  • Performance-based commission tied to company success
  • Equity and career progression opportunities
  • Up to 35 days of Paid Time Off per year

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Analyst role with the required experience level and location. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Poseidon Digital operates in the Technology, Information, and Internet industry, focusing on creating immersive entertainment experiences that drive real social change.

Company Size: Poseidon Digital is a fast-growing global entertainment company with 2-10 employees, creating immersive experiences that drive real social change. This small company size offers applicants the opportunity to have a significant impact and grow with the organization.

Founded: Poseidon Digital was founded in 2022 and has since sold 1.4 million tickets across 10 countries, generating $14M in revenue.

Company Description:

  • Poseidon Digital is a fast-growing global entertainment company creating immersive experiences that drive real social change.
  • The company has sold 1.4 million tickets in 3 years across 10 countries, generating $14M in revenue.
  • Poseidon Digital is ambitious, impact-driven, and ready for its next phase of growth.

Company Specialties:

  • Immersive entertainment experiences
  • Driving real social change through entertainment
  • High-volume consumer businesses

Company Website: poseidondigital.eu

ASSUMPTION: Poseidon Digital is a young, growing company with a strong focus on creating meaningful social impact through entertainment.

πŸ“Š Role Analysis

Career Level: Senior-level role with the opportunity to build and lead a complete marketing analytics infrastructure from scratch.

Reporting Structure: This role reports directly to the CMO and works closely with the Head of Performance Marketing and other marketing teams.

Work Arrangement: Fully remote work with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

  • Building a complete marketing analytics infrastructure from scratch
  • Driving experimentation and optimization across multiple markets and platforms
  • Providing strategic insights directly to senior leadership
  • Potential career progression opportunities as the company continues to grow

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Poseidon Digital continues to expand and grow its marketing analytics capabilities.

🌍 Location & Work Environment

Office Type: Fully remote work environment, with no physical office required.

Office Location(s): N/A (fully remote)

Geographic Context:

  • This role is open to applicants in UK/EU time zones only.
  • The company operates across multiple countries, with a global customer base.
  • The remote work environment allows for a flexible and inclusive work arrangement.

Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance.

ASSUMPTION: The fully remote work environment and flexible schedule allow for a diverse and inclusive team, with the opportunity to work with colleagues from various backgrounds and time zones.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with senior leadership

Key Assessment Areas:

  • Technical expertise in marketing analytics tools
  • Strategic thinking and problem-solving skills
  • Ability to translate complex data into actionable business insights
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in marketing analytics and data-driven optimization.
  • Include examples of JavaScript implementations or martech integrations you're particularly proud of.
  • Demonstrate your understanding of the company's mission and how your skills align with their goals.

ATS Keywords: Marketing Analytics, JavaScript Implementation, Conversions API, Attribution Modeling, A/B Testing, Data Governance, GDPR Knowledge, Google Tag Manager, Data Warehousing, Statistical Analysis, Performance Optimization, Market-Specific Optimizations, Experimentation, Media Buying, Creative Teams, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical expertise and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Snowflake (data warehouse)
  • Plausible (analytics platform)
  • Google Tag Manager
  • JavaScript
  • Conversions API (Meta, Google, TikTok, etc.)
  • SQL and Python (nice to have)

ASSUMPTION: The tools and technologies listed are subject to change as the company continues to grow and evolve its marketing analytics infrastructure.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ambitious
  • Impact-driven
  • Inclusive

Work Style:

  • Collaborative
  • Data-driven
  • Flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, growing environment?
  • Are you passionate about driving real social change through entertainment?
  • Do you have a proven track record in driving measurable improvements through data-driven optimization?

ASSUMPTION: Poseidon Digital values candidates who are ambitious, impact-driven, and able to thrive in a fast-paced, growing environment.

⚠️ Potential Challenges

  • Building a complete marketing analytics infrastructure from scratch can be challenging and time-consuming.
  • Working with a small team may require wearing multiple hats and taking on additional responsibilities.
  • The fully remote work environment may present unique challenges in terms of communication and collaboration.
  • The company operates across multiple countries, which may require adjusting to different time zones and cultural nuances.

ASSUMPTION: While there may be challenges associated with this role, the opportunity to build a complete marketing analytics infrastructure from scratch and drive meaningful social change through entertainment is a unique and exciting prospect.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in that it offers the opportunity to build a complete marketing analytics infrastructure from scratch at a scaling company.
  • Unlike traditional marketing analytics roles, this position requires a strong technical background and a proven track record in driving measurable improvements through data-driven optimization.
  • Career progression opportunities are available as Poseidon Digital continues to grow and expand its marketing analytics capabilities.

ASSUMPTION: This role is unique in its focus on building a complete marketing analytics infrastructure from scratch and driving meaningful social change through entertainment.

πŸ“ Sample Projects

  • Designing and implementing a sophisticated attribution model across multiple platforms
  • Optimizing conversion funnels and pricing models through A/B testing and experimentation
  • Ensuring data integrity and attribution accuracy across all marketing touchpoints

ASSUMPTION: The sample projects listed are subject to change as the company continues to grow and evolve its marketing analytics infrastructure.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the marketing analytics infrastructure and the plans for growth and expansion?
  • How does this role fit into the overall marketing strategy and company goals?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in marketing analytics and data-driven optimization.
  • Prepare examples of JavaScript implementations or martech integrations you're particularly proud of.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.