📌 Core Information
🔹 Job Title: Senior Marketing Analyst - Costa Rica
🔹 Company: SentinelOne
🔹 Location: Costa Rica
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaign performance across multiple channels
- Querying large data and creating datamarts in Google Big Query
- Building and maintaining interactive dashboards for real-time insights
- Creating reports and dashboards in Salesforce
- Analyzing customer data for segmentation strategies
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and a deep understanding of digital marketing channels.
📋 Key Responsibilities
✅ Analyze the performance of marketing campaigns across multiple channels from lead to ACV conversion through our marketing and sales funnel
✅ Query large data and create datamarts to support our growing data ecosystem in Google Big Query
✅ Build and maintain interactive dashboards to provide real-time insights to marketing stakeholders, enabling data-driven decision-making
✅ Create reports and dashboards in Salesforce for real-time reporting
✅ Analyze customer data to create effective segmentation strategies that enhance targeting for campaigns and promotions
✅ Maintain current Tableau reporting, as well as work to evolve and create new reporting with new data streams and tool evolution
✅ Build strong relationships across the organization and work cross-functionally to support the organization’s needs
✅ Self-directed, innovative thinker with strong attention to detail who needs limited guidance to frame business problems, develop and iterate on appropriate analysis in the face of ambiguity
ASSUMPTION: This role requires a high level of independence, strong analytical skills, and the ability to work effectively with various teams across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field, or equivalent work experience
Experience: 5+ years of experience in data analytics (Marketing and B2B a plus)
Required Skills:
- Heavy experience with data visualization and reporting tools (e.g., Tableau, PowerBI, Excel, Salesforce, etc.)
- Proficient in SQL (GBQ a plus)
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to present complex data in a clear and actionable manner to all levels
- Strong attention to detail and ability to work independently
- Must have a true aptitude and passion for understanding and translating complex data in a way that is simple and easily comprehensible, especially for non-technical audiences
Preferred Skills:
- Experience with Google Big Query
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates with a strong background in marketing analytics and a proven track record of driving data-driven decision-making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior Marketing Analyst role in Costa Rica)
Benefits:
- Flexible working hours and hybrid/remote work model
- Vacation days, 3 Sick Days
- Global gender-neutral Parental Leave (16 weeks, beyond the leave provided by the local laws)
- Employee stock plan in the form of RSUs (restricted stock units)
- Wellness Coach app, with 3,000+ on-demand sessions, daily interactive classes, audiobooks, and unlimited private coaching.
- Life Insurance covered by S1 (for employees)
- Private medical care
- Global Employee Assistance Program (confidential counseling related to both personal and work life matters)
- High-end MacBook or Windows laptop
- Home-office-setup allowances (one time) and maintenance allowance
- Yearly bonus program depending on the individual and company performance
- Above standard referral bonus as per policy
- LinkedIn Business platform for Hard/Soft skills Training & Support for your further educational activities/trainings
- Company events for those who like to meet outside of work too (charity, offsite etc.) and much more
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity. SentinelOne is a leading AI-powered cybersecurity platform that provides endpoint protection, SIEM, cloud security, identity threat detection, and managed threat services.
Company Size: 1,001-5,000 employees. As a mid-sized company, SentinelOne offers a collaborative work environment with opportunities for growth and impact.
Founded: 2013. SentinelOne has established itself as a leader in the cybersecurity industry, with a strong focus on innovation and customer success.
Company Description:
- SentinelOne is the world’s most advanced, autonomous AI-powered cybersecurity platform.
- The company’s Singularity platform is built on the first unified Data Lake, revolutionizing security operations with AI, solving use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection, and 24x7 Managed Threat Services.
- SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own.
Company Specialties:
- Next-generation endpoint protection
- Endpoint detection & response
- Threat and malware prevention
- Exploit prevention
- Threat intelligence
- Antivirus
- Endpoint security
- Cyberthreats
- Artificial intelligence
- Information security
- MacOS Security
- Linux Security
- Windows Security
- Ransomware
- Cybercrime
- Infosec
- SecOps
- Databreach
- Cloudsecurity
- CNAPP
- SOC
- Security operations
- Threat hunting and incident response
Company Website: http://www.sentinelone.com
ASSUMPTION: SentinelOne's focus on AI and data-driven security solutions makes it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: Senior. This role is well-suited for experienced marketing analytics professionals looking to take on a leadership role within the marketing team.
Reporting Structure: The Senior Marketing Analyst will report directly to the Marketing Director and collaborate closely with various marketing teams, including demand generation, product marketing, and brand marketing.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a flexible schedule that allows for a healthy work-life balance.
Growth Opportunities:
- Potential to take on a leadership role within the marketing analytics team
- Opportunities to work on high-impact projects and drive strategic decision-making
- Chance to gain experience in a fast-growing, innovative cybersecurity company
ASSUMPTION: This role offers significant growth potential for candidates eager to take on new challenges and make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: Hybrid. SentinelOne offers a flexible work environment that combines on-site collaboration with remote work options.
Office Location(s): Mountain View, California (Headquarters) and Costa Rica (for this role)
Geographic Context:
- Costa Rica is known for its stable political environment, high-quality infrastructure, and skilled workforce.
- The country offers a tropical climate, diverse ecosystems, and a rich cultural heritage.
- SentinelOne's office in Costa Rica provides an opportunity to work in a vibrant, multicultural environment.
Work Schedule: 40 hours per week, with flexible scheduling options to accommodate different work styles and personal needs.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options at SentinelOne cater to a diverse range of work preferences and lifestyles.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Technical assessment or case study
- Final on-site or video interview with the hiring manager and team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Technical proficiency in data visualization and reporting tools
- Communication and presentation skills
- Cultural fit and alignment with SentinelOne's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for the technical assessment by brushing up on your data visualization and reporting tools skills
- Research SentinelOne's products, services, and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Analytics, Data Visualization, Reporting Tools, SQL, Google Big Query, Salesforce, Tableau, Campaign Performance, Segmentation Strategies, Dashboard Creation
ASSUMPTION: The interview process at SentinelOne is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Tableau
- PowerBI
- Excel
- Salesforce
- Google Big Query
- SQL
- Marketo (or similar marketing automation tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze data, create reports, and drive marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Agile and adaptable
- Results-oriented
- Team-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong aptitude for understanding and translating complex data for non-technical audiences?
- Are you comfortable working independently and taking initiative to drive projects forward?
- Do you thrive in a collaborative, team-oriented environment?
- Are you passionate about staying up-to-date with the latest trends and best practices in marketing analytics?
ASSUMPTION: SentinelOne's culture values innovation, collaboration, and a strong customer focus, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort to clean, organize, and analyze
- Balancing the demands of multiple marketing teams and stakeholders may require strong prioritization and time management skills
- Keeping up with the latest trends and best practices in marketing analytics may require ongoing learning and adaptation
- Working in a hybrid environment may present unique communication and collaboration challenges
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on working with large datasets and driving strategic decision-making
- SentinelOne's focus on AI and data-driven security solutions sets it apart from other companies in the cybersecurity industry
- This role offers significant growth potential and the opportunity to work on high-impact projects, similar to roles in larger organizations
ASSUMPTION: Candidates should consider their career goals, work preferences, and industry interests when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Creating interactive dashboards to visualize key marketing metrics and facilitate data-driven decision-making
- Developing segmentation strategies to improve targeting and enhance campaign effectiveness
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Marketing Analyst at SentinelOne might work on, focusing on data analysis, visualization, and strategic insights.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for the technical assessment by brushing up on your data visualization and reporting tools skills
- Research SentinelOne's products, services, and industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
