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Senior Marketing Analyst

Dimensional Fund Advisors
Full-time
On-site
Charlotte, North Carolina, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Associate - Marketing Analytics

πŸ”Ή Company: Dimensional Fund Advisors

πŸ”Ή Location: Austin, Texas (Hybrid - Office 3 days/week)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Hybrid (Office 3 days/week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and maintaining user-friendly Power BI dashboards and reports
  • Ensuring clean data capture, building data pipelines, and providing data transformations
  • Extracting insights and aligning data architecture with firm and marketing priorities
  • Collaborating with various stakeholders and managing timelines in a fast-paced environment
  • Displaying exceptional customer service skills and fostering a teamwork environment

ASSUMPTION: This role requires a high level of collaboration and stakeholder management, with a focus on data-driven decision making and continuous improvement.

πŸ“‹ Key Responsibilities

βœ… Translate firm and marketing objectives into data requirements, analysis, and insights in Power BI

βœ… Map business objectives to Power BI data layers, DAX queries, and visualizations

βœ… Oversee dashboard user testing and tutorials with key stakeholders

βœ… Work with data engineers and warehouse architects to translate Power BI data requirements into Snowflake

βœ… Ensure all data reporting is accurate and consistent

βœ… Analyze requests, prioritize tasks, meet deadlines, and proactively resolve issues

βœ… Maintain regular communication with marketing teams and internal clients for early detection of issues

ASSUMPTION: This role requires strong problem-solving skills, adaptability, and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree in a statistical field (computer science, statistics, physics, econ, business analytics, etc.)

Experience: Minimum of 4 years of experience in marketing and data analytics, preferably in a B2B organization

Required Skills:

  • 3+ years of experience in Data Modeling, writing complex DAX queries, and producing user-friendly dashboards in Power BI
  • 2+ years of experience manipulating, transforming, and analyzing data with SQL
  • Working knowledge of databases, star schemas, and database management. Snowflake experience is a plus
  • Excellent understanding and implementation of marketing analytics concepts
  • Strong strategic thinking skills with the ability to tie marketing KPIs and analysis directly to business outcomes
  • Experience working with various marketing platforms like Google Analytics, Google Search Console, LinkedIn Campaign Manager, Twitter Ads, etc.
  • Strong prioritization and organizational skills, including the ability to maintain several concurrent projects while providing realistic delivery dates and managing stakeholder expectations
  • Must be process-driven but flexible and demonstrate the ability to take initiative

Preferred Skills:

  • Experience with Snowflake
  • Familiarity with marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in understanding the context of this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Comprehensive benefits package
  • Educational initiatives and special celebrations of company history, culture, and growth

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services - Investment Management

Company Size: Medium (1,001-5,000 employees) - Offers a mix of corporate structure and personal touch

Founded: 1981 - Established by pioneers of index funds and factor investing

Company Description:

  • Dimensional implements evidence-based approaches to investing, driven by Nobel Prize-winning insights and decades of expertise
  • Committed to research, rigor, and the pursuit of truth, Dimensional has transformed the industry towards more transparent, data-driven solutions
  • Offers a full suite of regional and global equity and fixed income solutions, managing $786 billion for investors worldwide

Company Specialties:

  • Indexing and factor investing
  • Evidence-based investing
  • Global equity and fixed income solutions

Company Website: www.dimensional.com

ASSUMPTION: Dimensional's commitment to research and data-driven decision making is reflected in the requirements for this role.

πŸ“Š Role Analysis

Career Level: Mid-Senior level - Provides opportunities for growth and leadership within the Marketing Analytics team

Reporting Structure: Reports to the Head of Marketing Analytics or a similar role, collaborating with various marketing stakeholders and technology teams

Work Arrangement: Hybrid - Office 3 days/week (Tuesdays, Wednesdays, and Thursdays) with flexibility for remote work on Mondays and Fridays

Growth Opportunities:

  • Potential to advance within the Marketing Analytics team or explore other opportunities within the Marketing department
  • Chance to work on high-impact projects and influence data-driven decision making across the organization
  • possibility to mentor junior team members and contribute to the team's growth and development

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Hybrid - Modern, collaborative office spaces with remote work flexibility

Office Location(s): Austin, Texas (with additional offices in Santa Monica, CA; London, UK; Sydney, AU; Vancouver, BC; Charlotte, NC; Dublin, IE; Melbourne, AU; Toronto, ON; Hong Kong; Tokyo, JP; Singapore; Berlin, DE; Amsterdam, NL; Munich, DE)

Geographic Context:

  • Austin, Texas - Known for its vibrant tech industry, live music scene, and outdoor activities
  • Hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility
  • Access to various company locations globally, offering opportunities for travel and international collaboration

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including core office hours and remote work options

ASSUMPTION: The hybrid work arrangement and access to global offices provide opportunities for professional growth and exposure to diverse perspectives.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Recruiting team
  • Technical assessment or case study
  • On-site or video interview with the Hiring Manager and team members
  • Final interview with the Head of Marketing Analytics or a similar role

Key Assessment Areas:

  • Technical skills in Power BI, SQL, and data analysis
  • Problem-solving and strategic thinking abilities
  • Collaboration and communication skills
  • Adaptability and flexibility in a fast-paced environment

Application Tips:

  • Highlight relevant experience and achievements in data analysis, marketing, and stakeholder management
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills

ATS Keywords: Power BI, Data Analysis, SQL, Marketing Analytics, Stakeholder Management, Strategic Thinking, Collaboration, Communication, Problem Solving, Data Transformation, Project Management

ASSUMPTION: The interview process will focus on assessing technical skills, problem-solving abilities, and cultural fit within the Marketing Analytics team.

πŸ› οΈ Tools & Technologies

  • Power BI
  • SQL
  • Snowflake
  • DAX queries
  • Marketing platforms (Google Analytics, LinkedIn Campaign Manager, Twitter Ads, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Evidence-based approach
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Integrity and transparency
  • Client-centric focus

Work Style:

  • Data-driven decision making
  • Fast-paced and dynamic environment
  • Collaborative and team-oriented culture
  • Focus on continuous learning and growth
  • Flexibility and adaptability

Self-Assessment Questions:

  • Do you thrive in a data-driven, collaborative environment?
  • Are you comfortable working with various stakeholders and managing timelines in a fast-paced setting?
  • Do you possess strong problem-solving skills and the ability to take initiative?

ASSUMPTION: Dimensional values candidates who align with their evidence-based approach, collaborative culture, and commitment to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple concurrent projects and meeting tight deadlines
  • Balancing the needs of various stakeholders with varying priorities and expectations
  • Keeping up with the latest tools, technologies, and best practices in data analysis and marketing
  • Adapting to a hybrid work environment and maintaining effective communication with remote team members

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Marketing Analytics roles, this position places a stronger emphasis on stakeholder management, collaboration, and data-driven decision making
  • Industry-specific context: Financial Services - Investment Management
  • Career path comparison: Potential for growth within the Marketing Analytics team or exploration of other opportunities within the Marketing department

ASSUMPTION: This role offers unique opportunities for professional growth and development within the financial services industry.

πŸ“ Sample Projects

  • Developing a user-friendly Power BI dashboard to track marketing campaign performance and ROI
  • Collaborating with stakeholders to identify data requirements and extract insights to inform marketing strategy
  • Optimizing data pipelines and transformations to improve data accuracy and efficiency

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of the role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy and data-driven decision making at Dimensional?
  • What are the key priorities for the Marketing Analytics team in the first 30, 60, and 90 days?
  • How does Dimensional support the professional growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does the hybrid work arrangement support collaboration and teamwork within the Marketing Analytics team?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's culture, while also providing valuable insights into the position's requirements and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
  • Prepare for the interview process by researching Dimensional's company culture, values, and industry-specific context
  • Follow up with the Recruiting team within one week of submitting your application to confirm receipt and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.