📌 Core Information
🔹 Job Title: Senior Marketing Analyst, Web and Experimentation
🔹 Company: Klaviyo
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing website and campaign performance through data-driven analysis
- Collaborating with cross-functional teams to improve user journeys and conversions
- Leveraging A/B testing and product-led growth strategies to drive growth
- Creating and maintaining performance monitoring dashboards for marketing teams
ASSUMPTION: This role requires a strong analytical mindset and the ability to work effectively with various teams to drive data-informed decisions.
📋 Key Responsibilities
✅ Partner with the web team to execute and track web experiments that optimize user experience and conversions
✅ Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
✅ Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
✅ Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
✅ Create and maintain dashboards that enable marketing teams to access insights and analytics
✅ Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
✅ Report insights and performance metrics to the web team and key stakeholders
✅ Stay updated on industry trends and best practices in marketing analytics
ASSUMPTION: This role requires strong analytical skills and the ability to effectively communicate insights to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
Experience: 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
Required Skills:
- Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent communicator, able to present findings to both technical and non-technical audiences
- Effective project manager with the ability to prioritize and manage multiple projects
Preferred Skills:
- Experience with A/B testing and product-led growth strategies
- Familiarity with marketing automation and customer data platforms
ASSUMPTION: While not explicitly stated, experience with A/B testing and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Klaviyo provides a base salary range of $92,000 - $138,000 USD per year for this role, reflecting the cost of labor across various U.S. geographic markets. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: Klaviyo's compensation and benefits package is competitive and designed to attract top talent in the marketing analytics field.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo operates in the marketing services industry, focusing on customer relationship management (CRM) for B2C brands. The company is known for its data-driven approach and AI-powered insights, helping brands know, engage, and grow their audiences.
Company Size: Klaviyo is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Klaviyo was founded in 2012 and has since grown to become a leading CRM platform for B2C brands.
Company Description:
- Klaviyo is the only CRM built for B2C brands, combining marketing automation, analytics, and customer service into one unified solution
- The company's built-in data platform and AI insights help brands know, engage, and grow their audiences like never before
- Klaviyo empowers relationship-driven brands to deliver 1:1 experiences at scale, improve efficiency, and drive revenue
Company Specialties:
- Marketing automation
- Customer data platforms
- AI-powered insights
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and data-driven approach makes it an attractive employer for marketing analytics professionals seeking to work with a wide range of brands and industries.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing analytics professionals seeking to advance their careers in a dynamic and growing company.
Reporting Structure: The Senior Marketing Analyst, Web and Experimentation will likely report directly to the Marketing Analytics Manager or a similar role within the Marketing department.
Work Arrangement: This role is remote-friendly, with the option to work from Klaviyo's offices in Boston, London, Sydney, or Denver.
Growth Opportunities:
- Potential to advance to a Marketing Analytics Manager or similar role within the Marketing department
- Opportunities to work on diverse projects and collaborate with various teams, fostering skill development and growth
- Access to training and development resources to support career progression
ASSUMPTION: Klaviyo's growth and focus on employee development provide ample opportunities for career advancement and skill-building in marketing analytics.
🌍 Location & Work Environment
Office Type: Klaviyo's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Klaviyo has offices in Boston, London, Sydney, and Denver. This role can be based out of any of these locations or performed remotely.
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for hiking, skiing, and other recreational activities
- Denver has a semi-arid climate, with four distinct seasons and an average annual precipitation of about 15 inches
Work Schedule: Klaviyo offers a flexible work schedule, with core hours from 10:00 AM to 03:00 PM MT, allowing employees to balance work and personal responsibilities.
ASSUMPTION: Klaviyo's flexible work arrangements and modern office spaces contribute to a positive work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Klaviyo's values
- Experience with relevant tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of A/B testing, product-led growth, and marketing analytics in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Analytics, A/B Testing, Product-Led Growth, GA/GA4, Optimizely, SQL, Tableau, ThoughtSpot, Data Visualization, Marketing Automation, Customer Data Platforms
ASSUMPTION: Klaviyo's application process is designed to assess candidates' technical skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- GA/GA4
- Optimizely
- SQL
- Tableau
- ThoughtSpot
- Marketing automation and customer data platforms (e.g., Klaviyo, HubSpot, Marketo)
ASSUMPTION: Klaviyo's marketing analytics team uses a combination of industry-standard and proprietary tools to collect, analyze, and visualize data for decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Innovative
- Results-oriented
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams to drive results?
- Do you have a strong customer focus and a passion for understanding user behavior?
ASSUMPTION: Klaviyo's culture values data-driven decision-making, collaboration, and a strong customer focus, making it an attractive employer for marketing analytics professionals seeking a dynamic and results-oriented work environment.
⚠️ Potential Challenges
- The role may require working with large datasets and complex analytical models, which can be challenging and time-consuming
- Klaviyo's fast-paced environment may present challenges for candidates who prefer a more structured or slower-paced work environment
- The role may require occasional travel to Klaviyo's offices or client sites, which can be disruptive to personal schedules and routines
- Denver's semi-arid climate and high elevation may present challenges for candidates with respiratory or other health conditions
ASSUMPTION: While Klaviyo offers a dynamic and engaging work environment, candidates should be prepared for the potential challenges and demands of the role and work environment.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on A/B testing and product-led growth strategies
- Klaviyo's focus on B2C brands and data-driven approach sets it apart from other marketing services companies, offering unique opportunities for growth and innovation
- Career paths in marketing analytics can vary depending on the industry and company size, with opportunities for advancement in marketing, data science, or management roles
ASSUMPTION: While this role shares similarities with other marketing analytics positions, Klaviyo's unique focus on B2C brands and data-driven approach offers distinct opportunities for growth and development.
📝 Sample Projects
- Developing and implementing A/B testing strategies to optimize website conversion rates and user engagement
- Analyzing customer data to identify trends and insights that inform marketing campaigns and product development
- Creating and maintaining performance dashboards that enable marketing teams to self-serve insights and analytics, driving data-informed decision-making
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of marketing analytics work at Klaviyo, driving growth and innovation for B2C brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Klaviyo support the professional development and growth of its marketing analytics team members?
- What are the key priorities and focus areas for the Senior Marketing Analyst, Web and Experimentation role in the first 90 days?
- How does Klaviyo measure the success and impact of its marketing analytics initiatives?
- What are the most challenging aspects of working in a fast-paced, data-driven environment, and how does Klaviyo support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Klaviyo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your analytical and problem-solving abilities, as well as your familiarity with A/B testing, product-led growth, and marketing analytics
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present your thoughts on a hypothetical marketing analytics challenge or case study, demonstrating your analytical skills and strategic thinking
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
