📌 Core Information
🔹 Job Title: Senior Marketing Analytics Manager
🔹 Company: Reltio
🔹 Location: Multiple locations (Raleigh-Cary, NC; Austin/Dallas, TX; Tampa Bay, FL; Greater Boston Area, MA; Denver, CO; Atlanta, GA; CA; NJ; TN; PA)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 7+ years of hands-on analytics/BI platform experience
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Cross-functional collaboration to drive business outcomes
- Proactive identification of growth opportunities and trends
- Strategic planning and roadmap development
- Executive-level communication and presentation of insights
- Data pipeline implementation and maintenance
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead cross-functional collaboration to understand business goals and deliver proactive insights
✅ Proactively explore data to find trends, KPIs, and recommend future marketing campaign performance
✅ Identify GTM funnel improvement areas and develop process/engagement solutions
✅ Facilitate key meetings to present strategic performance insights and unlock growth levers
✅ Provide strategic input to annual planning and help set targets across marketing, partners, and sales
✅ Define, design, and execute an analytics roadmap aligned to strategy
✅ Create and maintain metrics reports and KPIs on marketing and sales activities and effectiveness
✅ Implement and maintain reliable data pipelines for reporting, tracking, and attribution
✅ Help drive closed-loop reporting from engagements to revenue
✅ Frequently interact and advise executives and senior management
ASSUMPTION: This role involves a significant amount of data analysis, stakeholder management, and strategic thinking.
🎯 Required Qualifications
Education: Bachelor’s Degree, or equivalent work experience
Experience: 7+ years of hands-on analytics/BI platform experience
Required Skills:
- Proficiency with data and analytics methods utilizing a variety of BI tools such as Tableau (including Tableau Prep), SQL, Python, SFDC, and digital analytics platforms
- Demonstrated experience in project management practices
- Communication skills, interpersonal skills, and presentation skills
- Analytical skills with high attention to detail
- Cross-functional partnership and team-oriented spirit
- Leadership skills with a “can-do” attitude and a strong bias for action
Preferred Skills:
- Experience with Marketo Measure (previously Bizible), GBQ, and Snowflake
- Understanding of ABM concepts and experience with reporting on account-based campaigns
ASSUMPTION: Candidates with experience in the software industry and familiarity with SaaS benchmarks may find this role particularly suitable.
💰 Compensation & Benefits
Salary Range: $117,000 - $213,000 USD per year (based on market indicators and job family, background, skills, and experience)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Global opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on market indicators and may vary depending on the candidate's specific job family, background, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data unification and management
Company Size: 201-500 employees (mid-size)
Founded: 2011
Company Description:
- Reltio offers AI-powered data unification and management capabilities, including entity resolution, multi-domain master data management (MDM), and data products
- The company's offerings transform siloed data from disparate sources into unified, trusted, and interoperable data
- Reltio serves leading enterprise brands across multiple industries around the globe
Company Specialties:
- Graph Technology
- Master Data Management
- Data Analytics
- Data as a Service
- Modern Data Management
Company Website: https://www.reltio.com/
ASSUMPTION: Reltio's focus on data unification and management makes it an attractive option for candidates interested in data-driven roles within the software industry.
📊 Role Analysis
Career Level: Mid to senior-level marketing analytics role
Reporting Structure: Reports to the Director, Marketing Operations
Work Arrangement: Remote OK, with flexible work arrangements available
Growth Opportunities:
- Potential to grow within the marketing analytics team or explore other opportunities within the company
- Chance to work on cutting-edge data unification and management technologies
- Opportunity to collaborate with and learn from experienced professionals across various teams
ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, collaboration with cross-functional teams, and potential career advancement within the company.
🌍 Location & Work Environment
Office Type: Multiple offices and remote work options
Office Location(s): Redwood Shores, CA; Bengaluru, India; Brentwood, TN; London, UK; Lisbon, Portugal
Geographic Context:
- Reltio's offices are located in major tech hubs and cities with vibrant startup ecosystems
- Remote work options provide flexibility and the ability to work from various locations
- Reltio's global presence offers opportunities for international collaboration and exposure
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: Reltio's global presence and flexible work arrangements cater to candidates seeking international exposure and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Strategic thinking and planning
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Marketing Analytics, BI Tools, SQL, Python, Tableau, Project Management, Cross-functional Collaboration, Strategic Planning, Data Pipeline, Closed-loop Reporting
ASSUMPTION: Reltio's interview process focuses on assessing candidates' analytical, communication, and strategic skills, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Tableau (including Tableau Prep)
- SQL
- Python
- Salesforce (SFDC)
- Digital analytics platforms
- Marketo Measure (previously Bizible), GBQ, and Snowflake (if applicable)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for data analysis, reporting, and visualization.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Better Together
- Simplify and Share
- Own It
- Always Better Than Yesterday
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you embody Reltio's core values and can you thrive in a customer-centric, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders across various time zones?
- Do you possess strong analytical, communication, and strategic planning skills?
ASSUMPTION: Candidates who align with Reltio's values and possess the required skills and work style will likely find success and fulfillment in this role.
⚠️ Potential Challenges
- Working with large and complex datasets may present technical challenges
- Collaborating with cross-functional teams and stakeholders may require strong communication and project management skills
- Keeping up with industry trends and best practices in marketing analytics may demand continuous learning and adaptation
- Remote work may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
ASSUMPTION: Addressing these challenges requires strong technical, communication, and organizational skills, as well as a proactive and adaptable mindset.
📈 Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on cross-functional collaboration and driving business outcomes through strategic insights
- Reltio's global presence and flexible work arrangements set it apart from other companies in the industry
- Career growth opportunities may vary depending on the specific company and its industry standing
ASSUMPTION: Candidates should consider Reltio's unique offerings, global presence, and focus on cross-functional collaboration when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive marketing analytics roadmap to support business growth
- Implementing a closed-loop reporting system to track marketing campaign performance and ROI
- Conducting a thorough analysis of marketing funnel performance and identifying areas for improvement
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Senior Marketing Analytics Manager role at Reltio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics department?
- How does Reltio support the professional development and growth of its marketing analytics team members?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Reltio measure the success of its marketing analytics function, and what are the key performance indicators (KPIs) used to track progress?
- What is the company's approach to work-life balance, and how does it support remote workers?
ASSUMPTION: Asking these questions demonstrates your interest in the role, team dynamics, and company culture, while also providing valuable insights to inform your decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Reltio's company culture and values to ensure a strong fit
- Follow up with the hiring manager within one week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
