📌 Core Information
🔹 Job Title: Senior Marketing Analytics Manager
🔹 Company: Guardant Health
🔹 Location: Palo Alto, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Biotechnology Research
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leveraging advanced analytics to optimize marketing expenditure across multiple channels
- Collaborating with cross-functional teams to generate target lists and segments for HCP and consumer promotions
- Designing and maintaining intuitive dashboards to present findings and actionable insights to leadership
- Supporting A/B tests and designing new tests to measure marketing campaign effectiveness
- Ensuring strong data governance practices and supporting the procurement and ingestion of marketing-tech tools
ASSUMPTION: This role requires a strategic thinker with hands-on experience in marketing analytics, able to present findings to senior leadership and the CEO.
📋 Key Responsibilities
✅ Design and oversee analysis to assess the effectiveness of marketing campaigns
✅ Collaborate with HCP and consumer marketing teams to generate target lists and segments for both HCP (personnel and non-personnel) and consumer promotions
✅ Conduct marketing mix modeling to link marketing campaigns to sales and evaluate marketing expenditure across multiple channels
✅ Provide strategic insights across key physician-focused and consumer channels, leveraging data to optimize campaigns
✅ Collaborate with cross-functional teams to monitor and measure web analytics using tools like Google Analytics to evaluate digital performance
✅ Design and maintain intuitive dashboards and reports to assess marketing effectiveness, present findings, trends, and actionable insights to marketing leadership and other stakeholders
✅ Support existing A/B tests and design new tests to measure the effectiveness of marketing campaigns
✅ Ensure the accuracy and consistency of marketing data by coordinating with marketing operations, IT, and marketing agencies to establish strong data governance practices
✅ Support the data and tool procurement and ingestion to advance our native marketing-tech analytics stack and processes
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various teams to drive strategic insights and optimize marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, statistics, data science, engineering, analytics, or a related field
Experience: Minimum of 6 years of prior work experience in marketing analytics
Required Skills:
- Proficient in statistical and visualization tools such as SQL, R, Python, Tableau, and/or Power BI
- Proven ability to synthesize complex data sets, create compelling narratives, and offer strategic recommendations to drive business growth
- Project management and interpersonal skills to communicate effectively across all levels of the organization, including up to the CEO
Preferred Skills:
- Master's degree in data or a field related to the essential duties
- Analytics experience, especially in biotech or diagnostics industry
- Prior consulting, marketing agency, and/or life sciences background
ASSUMPTION: Candidates with relevant industry experience and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $121,000 - $164,000 per year (USD) for all US locations, with higher ranges for Palo Alto and Redwood City, CA
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, with a hybrid work model (on-site 3 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biotech industry. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Guardant Health operates in the biotechnology research industry, focusing on precision oncology and cancer screening
Company Size: Guardant Health is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth
Founded: Guardant Health was founded in 2012 and has since grown to become a leading precision medicine company
Company Description:
- Guardant Health is dedicated to guarding wellness and giving every person more time free from cancer
- The company provides critical insights into what drives disease through its advanced blood and tissue tests, real-world data, and AI analytics
- Guardant Health offers a range of tests for advanced-stage and early-stage cancer patients, as well as a screening portfolio for individuals eligible for cancer screening
Company Specialties:
- Precision oncology
- Cancer screening
- Advanced blood and tissue tests
- Real-world data and AI analytics
Company Website: guardanthealth.com
ASSUMPTION: Guardant Health's mission and focus on precision oncology make it an attractive employer for candidates interested in making a significant impact on cancer care.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence
Reporting Structure: The Senior Marketing Analytics Manager will report directly to the Marketing Leadership team and collaborate with various cross-functional teams
Work Arrangement: This role follows a hybrid work model, with employees required to be on-site for three days per week
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and drive strategic insights for the company
- possibility to transition into a management role or take on additional responsibilities within the marketing analytics team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Guardant Health's offices are modern and collaborative, fostering innovation and teamwork
Office Location(s): Palo Alto, California, United States
Geographic Context:
- The Palo Alto office is located in the heart of Silicon Valley, providing ample opportunities for professional networking and growth
- The area offers a high cost of living but is known for its vibrant tech industry and diverse cultural scene
- Palo Alto is home to numerous biotech and healthcare companies, providing a rich talent pool and industry connections
Work Schedule: Full-time, with a hybrid work model (on-site 3 days per week)
ASSUMPTION: The Palo Alto office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and marketing leadership team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Technical skills and proficiency in marketing analytics tools
- Problem-solving and data analysis abilities
- Communication and presentation skills
- Cultural fit and alignment with Guardant Health's mission and values
Application Tips:
- Highlight relevant industry experience and marketing analytics skills in your resume
- Tailor your cover letter to demonstrate your understanding of Guardant Health's mission and the role's responsibilities
- Prepare a portfolio or case study showcasing your marketing analytics expertise and the impact you've made in previous roles
- Research Guardant Health's company culture and be prepared to discuss how your values align with the organization
ATS Keywords: Marketing Analytics, Data Analysis, SQL, R, Python, Tableau, Power BI, Web Analytics, Project Management, Campaign Optimization, Marketing Mix Modeling, Dashboard Design, A/B Testing, Data Governance, Collaboration
ASSUMPTION: Guardant Health's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- SQL
- R
- Python
- Tableau
- Power BI
- Google Analytics
- Marketing mix modeling tools
- Data governance platforms
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Proficiency in these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Guardant Health is dedicated to improving patient outcomes and enhancing the patient experience
- Innovation: The company fosters a culture of continuous learning and improvement
- Collaboration: Guardant Health encourages cross-functional teamwork and open communication
Work Style:
- Data-driven: Guardant Health makes decisions based on data and analytics to drive business growth
- Agile: The company embraces change and adapts quickly to new information and market trends
- Results-oriented: Guardant Health focuses on achieving measurable outcomes and continuous improvement
Self-Assessment Questions:
- How do your personal values align with Guardant Health's commitment to improving patient outcomes and driving innovation in cancer care?
- How do you approach working collaboratively with cross-functional teams to drive strategic insights and optimize marketing campaigns?
- How do you ensure the accuracy and consistency of marketing data, and how do you establish strong data governance practices?
ASSUMPTION: Guardant Health's culture values innovation, collaboration, and a patient-centric approach, making it an attractive employer for candidates who share these values and are passionate about making a meaningful impact on cancer care.
⚠️ Potential Challenges
- Working with large and complex data sets may require significant time and effort to clean and analyze
- Balancing the need for strategic insights with the demands of day-to-day campaign optimization can be challenging
- Ensuring strong data governance practices may require collaboration with various teams and stakeholders, which can be time-consuming
- The hybrid work model may present challenges in maintaining productivity and work-life balance
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and impact, making it an attractive choice for the right candidate.
📈 Similar Roles Comparison
- Compared to related roles in biotech or diagnostics companies, this role places a greater emphasis on marketing analytics and campaign optimization
- Unlike other marketing analytics roles, this position focuses on both HCP and consumer marketing, requiring a broader skill set and industry knowledge
- Career progression in this role may lead to management or leadership positions within the marketing analytics team or broader marketing organization
ASSUMPTION: This role offers a unique blend of marketing analytics and campaign optimization, with a focus on both HCP and consumer marketing, making it an attractive choice for candidates interested in a challenging and impactful role in the biotech industry.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing campaign performance across multiple channels to optimize expenditure and improve ROI
- Designing and implementing a marketing mix modeling framework to link marketing campaigns to sales and evaluate marketing expenditure across multiple channels
- Collaborating with cross-functional teams to monitor and measure web analytics using tools like Google Analytics to evaluate digital performance and optimize campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Marketing Analytics Manager, requiring a strong analytical mindset and strategic thinking to drive business growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Guardant Health support the professional development and growth of its employees, particularly in the marketing analytics team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Guardant Health's hybrid work model support work-life balance, and what resources are available to employees to ensure productivity and well-being?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing analytics skills and industry experience
- Write a cover letter explaining your interest in Guardant Health and the role, and how your skills and experience make you a strong fit
- Prepare a portfolio or case study showcasing your marketing analytics expertise and the impact you've made in previous roles
- Follow up with the recruiting team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
