📌 Core Information
🔹 Job Title: Senior Marketing Analytics Manager
🔹 Company: Guardant Health
🔹 Location: Palo Alto, California, United States
🔹 Job Type: Full-time
🔹 Category: Biotech Research
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site 3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Tracking and measuring marketing campaigns within Guardant’s Screening Business Unit
- Leveraging advanced analytics to optimize marketing expenditure
- Collaborating with marketing teams and presenting findings to leadership
- Designing and overseeing analysis to assess campaign effectiveness
- Conducting marketing mix modeling and A/B testing to improve ROI
ASSUMPTION: This role requires a strategic thinker with hands-on experience in marketing analytics, as well as strong project management and communication skills.
📋 Key Responsibilities
✅ Design and oversee analysis to assess the effectiveness of marketing campaigns
✅ Collaborate with HCP and consumer marketing teams to generate target lists and segments
✅ Conduct marketing mix modeling to link marketing campaigns to sales and evaluate marketing expenditure across multiple channels
✅ Provide strategic insights across key physician-focused platforms and consumer channels, leveraging data to optimize campaigns
✅ Collaborate with cross-functional teams to monitor and measure web analytics using tools like Google Analytics
✅ Design and maintain intuitive dashboards and reports to assess marketing effectiveness, present findings, trends, and actionable insights to marketing leadership and other stakeholders
✅ Support existing A/B tests and design new tests to measure the effectiveness of marketing campaigns
✅ Ensure the accuracy and consistency of marketing data by coordinating with marketing operations, IT, and marketing agencies to establish strong data governance practices
✅ Support the data and tool procurement and ingestion to advance our native marketing-tech analytics stack and processes
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, statistics, data science, engineering, analytics, or a related field
Experience: Minimum of 6 years of prior work experience
Required Skills:
- Proficiency in statistical and visualization tools such as SQL, R, Python, Tableau, and/or Power BI
- Proven ability to synthesize complex data sets, create compelling narratives, and offer strategic recommendations to drive business growth
- Project management, and interpersonal skills to communicate effectively across all levels of the organization including up to our CEO
Preferred Skills:
- Master’s degree in data or field related to the essential duties
- Analytics experience (especially in biotech or diagnostics industry)
- Prior consulting, marketing agency, and/or life sciences background
ASSUMPTION: Candidates with experience in biotech or diagnostics industry and prior consulting or marketing agency background may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $121,000 to $164,000 (USD) per year. For positions based in Palo Alto, CA or Redwood City, CA, the base salary range is $152,000 to $205,000 (USD) per year.
Benefits:
- Hybrid work model with defined days for in-person/onsite collaboration and work-from-home days
- Employee benefits package (not specified)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biotech industry. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets, and advanced analytics.
Company Size: Guardant Health has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the biotech industry.
Founded: Guardant Health was founded in 2012 and has since grown to become a leading player in the precision oncology space.
Company Description:
- Guardant Health is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data, and AI analytics.
- The company has commercially launched several tests for advanced-stage and early-stage cancer patients, including Guardant360®, Guardant360® CDx, Guardant360 TissueNext®, Guardant360 Response™, GuardantINFINITY™, and Guardant Reveal®.
- The Guardant Health screening portfolio, including the FDA-approved Shield™ test, aims to address the needs of individuals eligible for cancer screening.
Company Specialties:
- Precision oncology
- Advanced blood and tissue tests
- Real-world data and AI analytics
- Cancer screening and monitoring
Company Website: guardanthealth.com
ASSUMPTION: Guardant Health is a well-established company in the biotech industry with a strong focus on precision oncology and cancer screening. The company's success is driven by its advanced tests, data analytics, and commitment to improving patient care.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics.
Reporting Structure: The Senior Marketing Analytics Manager will report directly to the Marketing Leadership team and collaborate with various marketing teams, including HCP and consumer marketing.
Work Arrangement: This role follows a hybrid work model, with employees required to be onsite for three days a week (Monday, Tuesday, and Thursday).
Growth Opportunities:
- As Guardant Health continues to grow, there may be opportunities for the Senior Marketing Analytics Manager to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and data-driven decision-making creates an environment where employees can learn and grow professionally.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Guardant Health continues to expand its presence in the precision oncology space.
🌍 Location & Work Environment
Office Type: Guardant Health's offices are modern and collaborative spaces designed to foster innovation and creativity.
Office Location(s): Palo Alto, California, United States
Geographic Context:
- Palo Alto is a city in Santa Clara County, California, located in the San Francisco Bay Area's southern end.
- The city is known for its vibrant tech industry and is home to several prominent technology companies.
- Palo Alto offers a mix of urban and suburban living, with a high quality of life and excellent educational opportunities.
Work Schedule: The hybrid work model allows for a balance between on-site collaboration and remote work, providing flexibility for employees to manage their personal and professional lives.
ASSUMPTION: The location of Guardant Health's offices in Palo Alto provides employees with access to a dynamic and innovative tech industry, as well as a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Guardant Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Be prepared to discuss your experience with statistical and visualization tools, as well as your ability to synthesize complex data sets and create compelling narratives
- Demonstrate your understanding of Guardant Health's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Marketing Analytics, Data Analysis, SQL, R, Python, Tableau, Power BI, Project Management, Interpersonal Skills, Web Analytics, Campaign Optimization, Data Governance, A/B Testing, Marketing Mix Modeling, Digital Performance, Strategic Insights
ASSUMPTION: The interview process at Guardant Health is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- SQL
- R
- Python
- Tableau
- Power BI
- Google Analytics
- Marketing mix modeling software (e.g., Nielsen, IRI)
- Data governance tools (e.g., Talend, Informatica)
ASSUMPTION: The Senior Marketing Analytics Manager will be expected to have proficiency in statistical and visualization tools, as well as experience with marketing mix modeling and data governance software.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Guardant Health is committed to improving patient care and outcomes through its advanced tests and data analytics
- Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
- Collaborative: Guardant Health values teamwork and cross-functional collaboration to achieve its mission
Work Style:
- Data-driven: The company relies on data and analytics to inform decision-making and drive business growth
- Agile: Guardant Health operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change
- Mission-focused: The company's mission to conquer cancer globally serves as a guiding principle for all employees
Self-Assessment Questions:
- How do you approach synthesizing complex data sets to create compelling narratives and drive business growth?
- Can you provide an example of a time when you used data to optimize a marketing campaign and improve ROI?
- How do you balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced environment?
ASSUMPTION: Guardant Health values employees who are passionate about its mission, skilled in data analysis, and able to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- The Senior Marketing Analytics Manager role requires a high level of autonomy and the ability to work independently, which may present challenges for candidates who prefer a more structured or team-oriented work environment
- The role involves collaborating with various marketing teams and presenting findings to leadership, which may require strong communication and interpersonal skills
- The hybrid work model may present challenges for candidates who prefer a fully remote or fully on-site work arrangement
- The role is based in Palo Alto, California, which may present challenges for candidates who prefer to live and work in a different location
ASSUMPTION: The Senior Marketing Analytics Manager role offers a unique opportunity to drive business growth and improve patient care through data-driven decision-making, but it also presents challenges that require a high level of skill, autonomy, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, the Senior Marketing Analytics Manager role at Guardant Health places a greater emphasis on collaboration with various marketing teams and presenting findings to leadership
- The role requires a higher degree of expertise in statistical and visualization tools, as well as experience with marketing mix modeling and data governance software
- Career progression in this role may involve moving into a leadership position or taking on more responsibilities as the company continues to grow
ASSUMPTION: The Senior Marketing Analytics Manager role at Guardant Health offers a unique combination of technical expertise, collaboration, and leadership opportunities that set it apart from similar roles in the industry.
📝 Sample Projects
- Conducting a comprehensive analysis of Guardant Health's marketing campaigns to identify high-impact opportunities and optimize marketing expenditure
- Developing a marketing mix modeling framework to link marketing campaigns to sales and evaluate the effectiveness of various marketing channels
- Designing and implementing A/B tests to measure the effectiveness of marketing campaigns and improve ROI
ASSUMPTION: The Senior Marketing Analytics Manager role at Guardant Health offers a wide range of projects and initiatives that allow employees to drive business growth and improve patient care through data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Leadership team and the broader marketing organization?
- How does Guardant Health support the professional development and growth of its employees, particularly in the marketing analytics function?
- Can you provide an example of a time when Guardant Health's data and analytics drove a significant business decision or improved patient care?
- How does Guardant Health balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced and dynamic environment?
- What are the key priorities for the Senior Marketing Analytics Manager role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for the interview by researching Guardant Health's mission, values, and recent news, and be ready to discuss your alignment with the company's goals
- If selected for an in-depth interview, be prepared to present a data-driven analysis or project that demonstrates your skills and expertise in marketing analytics
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
