📌 Core Information
🔹 Job Title: Senior Marketing Analytics Manager
🔹 Company: Abnormal Security
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning the marketing analytics tech stack and driving system integration efforts
- Evaluating the effectiveness of marketing programs and providing actionable insights
- Collaborating with cross-functional teams to ensure data accuracy and consistency
- Developing and presenting clear, actionable presentations on marketing performance
ASSUMPTION: This role requires a high level of proficiency in marketing analytics and data analysis, as well as strong communication skills to effectively present insights to various stakeholders.
📋 Key Responsibilities
✅ Build and deliver comprehensive analytics and reports in Sigma and Salesforce, focusing on the measurement of marketing effectiveness across various touchpoints
✅ Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights
✅ Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI
✅ Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel
✅ Collaborate with Sales, Marketing, Partner, and Finance teams to refine attribution models and improve insights into the customer journey
✅ Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance
ASSUMPTION: This role involves a significant amount of data analysis and reporting, requiring strong attention to detail and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, Statistics, or a similar discipline)
Experience: 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance
Required Skills:
- Strong proficiency in Salesforce, Sigma, Google Analytics, Marketo, and Excel
- Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness
- Deep understanding of marketing technology ecosystems, including data integration and reporting tools
- Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives
- Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way
- Detail-oriented with the ability to manage multiple projects in a fast-paced environment
- Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
- A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
- Backgrounds in Biz Ops, SaaS, and Management Consulting
- Spreadsheet guru with advanced modeling skills
Preferred Skills:
- Familiarity with marketing mix modeling and incrementality testing methodologies
- Familiarity with Account Based Marketing (ABM)
ASSUMPTION: Given the required skills and experience, candidates should have a strong background in marketing analytics and data analysis, with a proven track record of driving marketing performance and providing actionable insights.
💰 Compensation & Benefits
Salary Range: $141,000 - $172,000 USD (based on experience and qualifications)
Benefits:
- Bonus
- Restricted Stock Units (RSUs)
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Analytics Manager role. Final compensation will be determined based on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal Security is a leading provider of AI-driven cybersecurity solutions, focusing on protecting organizations from sophisticated inbound attacks and detecting compromised accounts across email and connected applications.
Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Abnormal Security was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
- The company offers a range of security solutions, including email security, business email security, cloud email security, phishing detection, business email compromise, and account takeover prevention.
- Abnormal Security is committed to providing a secure and protected environment for its clients, using advanced technology and machine learning algorithms to detect and prevent cyber threats.
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: http://www.abnormalsecurity.com
ASSUMPTION: As a mid-sized company, Abnormal Security offers a dynamic and collaborative work environment, with opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing analytics and data analysis.
Reporting Structure: The Senior Marketing Analytics Manager reports into the Marketing Operations team at Abnormal Security.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the company's headquarters in Las Vegas, Nevada.
Growth Opportunities:
- As a growing company, Abnormal Security offers opportunities for career advancement and professional development.
- This role provides the opportunity to work with a wide range of teams and stakeholders, gaining exposure to various aspects of the business.
- The company's focus on innovation and growth presents opportunities for employees to contribute to its success and make a significant impact.
ASSUMPTION: Given the company's focus on growth and innovation, there are ample opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Abnormal Security has a physical headquarters in Las Vegas, Nevada, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 8474 Rozita Lee Ave, Suite 420, Las Vegas, Nevada 89113, US
Geographic Context:
- Las Vegas, Nevada, is the headquarters location, offering a vibrant and diverse city with a range of cultural, entertainment, and recreational opportunities.
- The remote-friendly nature of this role allows for flexibility in work location, with the option to work from home or a co-working space.
- The company's global presence across Americas, EMEA, and APAC provides opportunities for international collaboration and exposure.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The remote-friendly nature of this role offers flexibility and work-life balance, while the company's global presence provides opportunities for international collaboration and exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Data analysis and reporting skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics and data analysis.
- Be prepared to discuss your approach to data analysis, reporting, and presenting insights to stakeholders.
- Demonstrate your ability to manage multiple projects and work in a fast-paced environment.
- Showcase your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.
ATS Keywords: Marketing Analytics, Business Intelligence, Data Analysis, Salesforce, Sigma, Google Analytics, Marketo, Excel, Multi-Touch Attribution, Data Integration, Reporting Tools, Communication, Presentation Skills, Analytical Mindset, Project Management, SaaS
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills and cultural fit, with a strong emphasis on data analysis, reporting, and communication skills.
🛠️ Tools & Technologies
- Salesforce
- Sigma
- Google Analytics
- Marketo
- Excel
- Snowflake (optional)
- Tableau (optional)
- Domo (optional)
ASSUMPTION: Proficiency in Salesforce, Sigma, Google Analytics, Marketo, and Excel is required for this role, while experience with other tools such as Snowflake, Tableau, and Domo is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Fast-paced
- Collaborative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you have a strong passion for data analysis and a proven track record of driving marketing performance?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects?
- Do you have excellent communication and presentation skills, with the ability to explain complex data concepts to non-technical stakeholders?
- Are you aligned with the company's values and committed to delivering exceptional results?
ASSUMPTION: As a mid-sized company, Abnormal Security values a collaborative and inclusive work environment, with a strong focus on innovation and customer-centricity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously.
- Collaborating with cross-functional teams may present challenges in coordinating efforts and ensuring data accuracy and consistency.
- As a remote-friendly role, there may be challenges in maintaining productivity and work-life balance.
- Given the company's global presence, there may be challenges in coordinating with international teams and managing time zones.
ASSUMPTION: While this role presents numerous opportunities for growth and professional development, it also comes with its own set of challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on multi-touch attribution and the analysis of cross-channel marketing effectiveness.
- As a mid-sized company, Abnormal Security offers a more collaborative and dynamic work environment compared to larger enterprises, with opportunities for greater exposure and impact.
- Career progression in this role may lead to opportunities in marketing leadership, data science, or other related fields, depending on the candidate's skills and interests.
ASSUMPTION: This role offers a unique blend of marketing analytics, data analysis, and cross-functional collaboration, with opportunities for growth and professional development in a dynamic and innovative company environment.
📝 Sample Projects
- Developing and implementing a multi-touch attribution framework to understand the impact of marketing activities on revenue generation
- Creating and maintaining dashboards to monitor marketing, sales, and partner channel activities, and providing actionable insights to stakeholders
- Conducting regular data analysis and reporting to assess marketing performance and identify opportunities for improvement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will this role contribute to that success?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics and data analysis.
- Prepare for the interview by practicing your data analysis and presentation skills, and researching the company's mission, values, and industry.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
