Senior Marketing Automation Manager

📌 Core Information 🔹 Job Title: Senior Marketing Automation Manager 🔹 Company: Straumann 🔹 Location: Basel, Switzerland 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 16, 2025 🚀 Job Overview Key aspects of this role include: - Leading marketing automation strategy and execution - Collaborating with cross-functional teams to develop campaigns - Optimizing lead flows and data hygiene - Managing marketing automation platform and CRM integration - Enabling sales effectiveness through data-driven marketing programs ASSUMPTION: This role requires a strategic mindset and strong technical skills in marketing automation platforms and CRM integration. 📋 Key Responsibilities ✅ Strategy & Execution - Own, manage, and develop the marketing automation roadmap aligned with business goals - Design and build automated campaigns for communications, lead nurturing, scoring, lifecycle stages, and re-engagement - Drive personalization and dynamic content strategies across channels (email, SMS, Social Messaging) ASSUMPTION: Success in this role requires a deep understanding of marketing automation best practices and a data-driven approach. ✅ Campaign Management - Collaborate with demand generation, product marketing, and content teams to develop multi-touch campaigns - Optimize lead flows, forms, and progressive profiling to maximize lead capture - Monitor campaign performance and deliver regular reports on campaign outcomes and pipeline impact ASSUMPTION: Effective campaign management involves continuous optimization and close collaboration with relevant teams. ✅ Data & Analytics - Define KPIs for automation effectiveness (e.g., MQLs, conversion rates, CPL) - Monitor performance and deliver regular reports on campaign outcomes and pipeline impact - Ensure data hygiene and enforce lead management processes ASSUMPTION: Data-driven decision-making is crucial for successful marketing automation. ✅ Tech Stack & Integration - Serve as the business partner for the marketing automation platform - Manage integration with CRM, web analytics, webinar tools, and other MarTech platforms - Evaluate and implement automation tools to enhance scalability and efficiency ASSUMPTION: Technical proficiency in marketing automation platforms and CRM integration is essential for this role. ✅ Team Enablement & Collaboration - Provide guidance and training to marketers and stakeholders on automation best practices - Collaborate with Sales, IT, and Service to align on lead handover and reporting - Lead and coach project teams with a team-oriented attitude ASSUMPTION: Effective team enablement and collaboration are key to driving successful marketing automation initiatives. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - 8+ years of experience in marketing automation, with 2+ years in a senior/lead role - Hands-on experience with one or more marketing automation platforms (e.g., SAP Marketing Cloud, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, or similar) - Strong understanding of lead scoring, customer journeys, and funnel metrics - Experience with CRM platforms and campaign reporting - Understanding of customer data architectures and related operational flows and processes Required Skills: - Proven expertise in marketing automation platforms and CRM integration - Strong analytical skills and attention to detail - Excellent communication skills, both written and verbal, in English (fluent) - Strategic thinker with a bias for action - Highly adaptable and comfortable managing multiple priorities - Comfortable working in a multicultural environment Preferred Skills: - Experience with B2B enterprise or healthcare/technology sectors - Familiarity with GDPR, CAN-SPAM, and global compliance regulations - Knowledge of HTML/CSS for email optimization - Knowledge of Account Based Marketing (ABM) and data enrichment 💰 Compensation & Benefits Salary Range: CHF 120,000 - 160,000 per year (based on experience and industry standards for Senior Marketing Automation Managers in Switzerland) Benefits: - Competitive benefits package, including health insurance and pension plans - Generous vacation and leave policies - Employee assistance programs and wellness initiatives - Professional development opportunities and training programs - Flexible working hours and remote work options (for eligible roles) Working Hours: Full-time (40 hours/week), with flexibility for the right candidate 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing Company Size: Medium (5,001-10,000 employees) Founded: 1954 (as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world) Company Description: Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community. Company Specialties: - Medical device - Dental implants - Esthetic dentistry - Tooth restoration - Biomaterials - Prosthetics - Orthodontics - Preventive dentistry - Digital dentistry Company Website: ASSUMPTION: Straumann's extensive experience and global presence make it an attractive employer for professionals seeking to grow in the dental industry. 📊 Role Analysis Career Level: Senior/Managerial Reporting Structure: Reports directly to the Head of Digital Engagement and eCommerce Excellence (DEEX) team Work Arrangement: On-site, with potential flexibility for the right candidate Growth Opportunities: - Lead and mentor junior marketing automation team members - Collaborate with cross-functional teams to drive digital transformation projects - Contribute to the development of Straumann's digital marketing strategy and roadmap ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and contribute to strategic decision-making. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location: Peter Merian-Weg 12, Basel, Basel-Town 4052, CH Geographic Context: - Basel is a major commercial and cultural center in Switzerland, located on the Rhine River at the Swiss-French border - The city is known for its high quality of life, rich history, and vibrant cultural scene - Basel has a diverse and multicultural population, with a significant international community Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for the right candidate) ASSUMPTION: Basel offers an attractive work-life balance, with a rich cultural scene and easy access to nature. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final round interview with the DEEX team and/or other stakeholders 5. Reference checks and background verification 6. Job offer and onboarding Key Assessment Areas: - Technical proficiency in marketing automation platforms and CRM integration - Strategic thinking and problem-solving skills - Communication and collaboration skills - Cultural fit and alignment with Straumann's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation platforms - Research Straumann's company culture and values to demonstrate your fit and enthusiasm for the role ATS Keywords: Marketing Automation, CRM Integration, Campaign Performance Analytics, Lead Scoring, Customer Journeys, Funnel Metrics, Data Hygiene, Email Optimization, Account Based Marketing, HTML/CSS, Strategic Thinking, Analytical Skills, Communication Skills, Team Collaboration, Project Management, Training ASSUMPTION: Demonstrating a strong understanding of these keywords and how they relate to the role will help your application stand out. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., SAP Marketing Cloud, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, or similar) - CRM platforms (e.g., Salesforce, SAP CRM, or similar) - Web analytics tools (e.g., Google Analytics, Adobe Analytics, or similar) - Webinar tools (e.g., GoToWebinar, Zoom Webinar, or similar) - Email optimization tools (e.g., Litmus, Email on Acid, or similar) - Project management tools (e.g., Asana, Trello, Jira, or similar) ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Patient-centric: We put patients first in everything we do - Quality-driven: We strive for excellence in all aspects of our work - Collaborative: We work together to achieve our goals - Innovative: We embrace change and continuous improvement - Responsible: We act with integrity and take responsibility for our actions Work Style: - Strategic and data-driven approach to marketing automation - Collaborative and team-oriented attitude - Strong communication and presentation skills - Ability to work independently and manage multiple priorities - Comfortable in a multicultural environment Self-Assessment Questions: 1. How do you ensure that marketing automation campaigns align with Straumann's patient-centric values? 2. Can you describe a time when you had to manage multiple priorities and how you approached it? 3. How do you stay up-to-date with the latest marketing automation trends and technologies? ASSUMPTION: Candidates who can demonstrate a strong fit with Straumann's values and work style will be more likely to succeed in this role. ⚠️ Potential Challenges 1. Data silos and integration: Ensuring seamless data flow between marketing automation platforms, CRM, and other tools can be challenging 2. Global compliance: Navigating regional data protection regulations and compliance requirements can be complex 3. Stakeholder management: Balancing the needs and expectations of various internal and external stakeholders can be demanding 4. Keeping up with technology: Marketing automation tools and technologies evolve rapidly, requiring continuous learning and adaptation ASSUMPTION: Addressing these challenges proactively and effectively will be crucial for success in this role. 📈 Similar Roles Comparison 1. Marketing Automation Manager vs. Marketing Automation Specialist: - Manager role involves strategic planning, team leadership, and cross-functional collaboration, while the specialist role focuses on tactical execution and technical expertise - Manager role requires a broader understanding of the marketing landscape and business acumen, while the specialist role delves deep into specific marketing automation tools and processes 2. Industry-specific context: - Medical equipment manufacturing industry requires a strong understanding of healthcare regulations, data privacy, and patient-centric marketing strategies - Global companies like Straumann operate in diverse markets with unique cultural and regional considerations 3. Career path comparison: - Marketing Automation Manager role can lead to senior marketing roles, director of marketing automation, or chief marketing technology officer (CMTO) positions - Marketing Automation Specialist role can evolve into senior specialist, technical lead, or marketing automation architect roles ASSUMPTION: Understanding these role differences and industry-specific context will help candidates tailor their applications and interviews effectively. 📝 Sample Projects 1. Campaign optimization: Analyze campaign performance data to identify improvement opportunities and implement A/B tests to enhance conversion rates 2. Lead scoring model development: Collaborate with data analysts and stakeholders to create and refine lead scoring models that accurately represent buyer intent and engagement 3. Marketing automation platform migration: Lead the migration of marketing automation platforms to a new tool, ensuring minimal disruption to campaigns and data integrity ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Marketing Automation Manager might undertake. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team dynamics: How does the DEEX team collaborate with other departments, and what is the team's culture like? 3. Company goals: What are Straumann's short-term and long-term goals for marketing automation, and how does this role contribute to achieving them? 4. Professional development: What opportunities are there for professional growth and development within this role and the DEEX team? 5. Work-life balance: How does Straumann support work-life balance for its employees, particularly in this role? ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://careers.straumann.com/global/en/job/17919/Senior-Marketing-Automation-Manager) 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing automation platforms 4. Research Straumann's company culture and values to demonstrate your fit and enthusiasm for the role 5. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.