📌 Core Information
🔹 Job Title: Senior Marketing Automation Manager
🔹 Company: Scaleway
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time (long term)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Structuring and deploying multi-channel automated campaign architecture in a fast-scaling B2B environment
- Orchestrating customer journey with a strong focus on ABM and lead nurturing
- Ensuring campaign consistency and efficiency at every funnel stage
- Collaborating with cross-functional teams to align marketing and sales priorities
- Working in a collaborative and international environment with a diverse team
ASSUMPTION: This role requires a high level of strategic thinking and technical expertise in marketing automation to drive business impact in a fast-paced environment.
📋 Key Responsibilities
✅ Translate marketing and sales priorities into structured, measurable, and high-performing marketing automation strategies with a strong focus on ABM and lead nurturing
✅ Draft functional specifications (workflows, triggers, segments, scoring, governance rules) and collaborate with the Senior Marketing Ops Manager to deploy, test, and maintain advanced automated workflows in HubSpot
✅ Implement and monitor dashboards to analyze and optimize workflow performance
✅ Orchestrate ABM strategies with targeted content, multi-channel sequences, and prioritization logic in alignment with Sales
✅ Govern campaign orchestration, managing conflicts, prioritization, and documentation across active journeys
✅ Document and train teams on automation standards, ABM mechanics, and advanced campaign logic
✅ Analyze campaign performance (conversion, pipeline influence, cycle time) and recommend optimizations
✅ Support and coach Campaign Specialists on advanced multi-touch and nurturing logic
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in marketing automation, with a strong focus on ABM and lead nurturing
Required Skills:
- Expertise in HubSpot and advanced workflow design
- Proven ABM strategy experience
- Strong analytical and optimization skills
- Excellent collaboration and communication skills
- Ability to manage complex marketing flows and documentation
Preferred Skills:
- Experience with marketing automation tools other than HubSpot
- Fluency in English and French
- Knowledge of the cloud computing industry
ASSUMPTION: Candidates with a strong background in marketing automation and ABM strategy, combined with excellent soft skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Marketing Automation Manager in Paris)
Benefits:
- Hybrid work (up to 3 days of remote work per week)
- Healthy meal service at headquarters and Swile card for lunches
- Well-being commitments (access to gym, daycare places, discounted services for caring services)
- International environment with English as widely spoken as French
- Career and mobility opportunities within the Iliad Group
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Automation Manager in Paris, with consideration for the company size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Cloud computing and AI
Company Size: Medium (501-1,000 employees)
Founded: 1999
Company Description:
- Scaleway is a pioneer in European cloud computing, providing a complete ecosystem to build, train, deploy, and scale AI models and cloud-native applications
- The company offers sovereign, sustainable, and high-performance infrastructure designed for today’s tech-driven world
- Scaleway is committed to building an inclusive and respectful workplace where everyone has a fair opportunity to thrive
Company Specialties:
- Cloud infrastructure
- AI and machine learning
- Sustainable and responsible cloud computing
Company Website: Scaleway
ASSUMPTION: Scaleway's commitment to responsible cloud computing and data sovereignty makes it an attractive option for businesses seeking a European alternative to hyperscalers.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Lifecycle Marketing Manager
Work Arrangement: Hybrid (2 days remote per week)
Growth Opportunities:
- Potential to transition to other entities within the Iliad Group
- Opportunities to take on more responsibilities as the team and company grow
- Chance to work on cutting-edge technology and innovative projects
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and work on innovative projects.
🌍 Location & Work Environment
Office Type: Modern, dynamic workspaces with bold design, conveniently located near public transport
Office Location(s): Paris (headquarters) and Lille
Geographic Context:
- Paris is the capital and most populous city of France, known for its art, culture, and cuisine
- Lille is the fourth-largest city in France, located near the Belgian border, and known for its vibrant cultural scene and historic architecture
- Both locations offer a high quality of life with access to excellent public transportation, international airports, and diverse communities
Work Schedule: Full-time (40 hours per week) with flexible scheduling and up to 3 days of remote work per week
ASSUMPTION: The hybrid work arrangement and convenient office locations make Scaleway an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in marketing automation and ABM strategy
- Problem-solving and analytical skills
- Collaboration and communication skills
- Cultural fit with the team and company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and ABM strategy
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Scaleway's products, services, and company culture to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing automation, ABM strategy, HubSpot, workflow design, optimization, collaboration, cross-functional teams, hybrid work, Paris, Lille
ASSUMPTION: Candidates who demonstrate a strong understanding of marketing automation and ABM strategy, combined with excellent soft skills and cultural fit, will have a competitive edge in the interview process.
🛠️ Tools & Technologies
- HubSpot
- Marketo or other marketing automation tools (a plus)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with HubSpot and other marketing automation tools is essential for this role, while experience with additional tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and international
- Focused on driving business impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a collaborative, international team?
- Do you have a strong focus on driving business impact through marketing automation and ABM strategy?
ASSUMPTION: Candidates who align with Scaleway's values and work style, and can demonstrate their fit through self-assessment questions, will be well-suited for this role.
⚠️ Potential Challenges
- Managing complex marketing flows and documentation in a fast-scaling B2B environment
- Balancing multiple priorities and stakeholders in a cross-functional role
- Keeping up with the latest trends and best practices in marketing automation and ABM strategy
- Working in a hybrid environment with a balance between remote and on-site work
ASSUMPTION: Candidates who are comfortable managing complex marketing flows, balancing multiple priorities, and working in a hybrid environment will be well-suited for this role.
📈 Similar Roles Comparison
- This role differs from other marketing automation manager positions in its strong focus on ABM strategy and lead nurturing
- Scaleway's commitment to responsible cloud computing and data sovereignty sets it apart from other cloud computing companies
- As a senior role, this position offers more strategic decision-making and growth opportunities compared to junior or mid-level marketing automation manager positions
ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on ABM strategy and Scaleway's commitment to responsible cloud computing, when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive ABM strategy to target high-value accounts
- Designing and deploying advanced workflows to optimize lead nurturing and conversion rates
- Collaborating with cross-functional teams to align marketing and sales priorities and ensure campaign consistency
ASSUMPTION: These sample projects illustrate the strategic and technical aspects of the role, as well as the collaborative nature of the work.
❓ Key Questions to Ask During Interview
- Can you describe the current state of marketing automation at Scaleway and the team's priorities for the next 6-12 months?
- How does the marketing team collaborate with sales to ensure campaign consistency and efficiency at every funnel stage?
- What are the most significant challenges facing the marketing automation team, and how can this role help address them?
- How does Scaleway support the professional development and growth of its marketing automation team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing automation campaigns, and how are they tracked and optimized?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, challenges, and growth opportunities, as well as Scaleway's approach to marketing automation and campaign optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and ABM strategy
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research Scaleway's products, services, and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
