📌 Core Information
🔹 Job Title: Senior Marketing Automation Specialist
🔹 Company: WEX
🔹 Location: Brazil (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and developing marketing automation programs to engage customers throughout their lifecycle
- Collaborating with cross-functional teams to deliver automated, personalized experiences aligned with business objectives
- Staying at the forefront of marketing automation and personalization trends
- Leveraging technical expertise to develop marketing automation journeys and personalization within Salesforce Marketing Cloud
- Monitoring and optimizing campaign performance to demonstrate ROI and drive corrective action
ASSUMPTION: This role requires a high level of technical proficiency and strategic thinking to effectively manage marketing automation programs and drive business outcomes.
📋 Key Responsibilities
✅ Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product, and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
✅ Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
✅ Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks, and progress.
✅ Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
✅ Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, CRM systems, personalization platforms, and analytics tools to effectively manage and optimize marketing automation initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field.
Experience: Solid experience in marketing automation and personalization development, with demonstrated success.
Required Skills:
- Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely)
- CRM systems
- Personalization platforms
- Analytics tools
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Experience building and segmenting audiences
- History of driving optimization through A/B testing and use of AI tools
- Demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross-functional teams internally
Preferred Skills:
- Salesforce Marketing Cloud certifications
- Experience in B2B marketing
- Knowledge of lead scoring and lead management best practices
- Experience with A/B testing and experimentation
- SQL, Amscript, Java, HTML
ASSUMPTION: Candidates with a strong background in marketing automation and a proven track record of driving business outcomes through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Automation Specialist role in Brazil, the estimated salary range is BRL 12,000 - 18,000 per month. This range is inclusive of base salary and variable compensation.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on WEX products and services
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: WEX operates in the financial technology industry, focusing on corporate payment solutions, fleet management, and virtual payments.
Company Size: WEX is a mid-sized company with 5,001-10,000 employees globally, offering a collaborative and dynamic work environment.
Founded: WEX was founded in 1983 and has since grown into a global leader in its industry.
Company Description:
- WEX simplifies the business of running a business by providing innovative payment solutions that help companies overcome complexity and reach their full potential.
- The company offers a powerful ecosystem of embedded, personalized solutions for its customers, including fleet payments, healthcare payments, travel payments, and virtual payments.
- WEX aims to make it easy for companies to overcome complexity and reach their full potential by simplifying benefits, reimagining mobility, and paying and getting paid.
Company Specialties:
- Fleet payments
- Healthcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and Get Paid
Company Website: www.wexinc.com
ASSUMPTION: Working at WEX offers opportunities for professional growth and development within a dynamic and innovative industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing automation.
Reporting Structure: The Senior Marketing Automation Specialist will report directly to the Marketing Automation CX Manager and collaborate with various teams, including marketing, product, and data teams.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements that accommodate various schedules and locations.
Growth Opportunities:
- Advancement to a leadership or management role within the marketing automation team
- Expansion into related fields, such as data analytics or product management
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement for this role.
Office Location(s): Brazil (São Paulo, Porto Alegre, Salvador)
Geographic Context:
- Brazil is the largest economy in Latin America and offers a diverse and dynamic business environment.
- The remote-friendly work arrangement allows for flexibility and work-life balance.
- The company's global presence provides opportunities for international collaboration and exposure.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.
ASSUMPTION: The remote-friendly work environment offers a high degree of flexibility and work-life balance, while also providing opportunities for international collaboration and exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing automation team
Key Assessment Areas:
- Technical expertise in marketing automation platforms
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and personalization development
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for the technical assessment or case study by reviewing relevant marketing automation platforms and scenarios
- Research WEX's industry and company culture to demonstrate your enthusiasm and alignment with their mission
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Personalization Development, CRM Systems, Analytics Tools, A/B Testing, Data Analytics, Audience Segmentation, SQL, Java, HTML, Communication Skills, Problem-Solving, Lead Scoring, Lead Management, Technical Development, Performance Optimization
ASSUMPTION: The application process for this role will prioritize candidates with a strong technical background in marketing automation and a proven track record of driving business outcomes through data-driven strategies.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- CRM systems (e.g., Salesforce, HubSpot)
- Personalization platforms (e.g., Optimizely)
- Analytics tools (e.g., Google Analytics, Tableau)
- SQL, Amscript, Java, HTML
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required qualifications.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Agile and adaptable
- Collaborative and team-oriented
- Results-focused
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation?
- Can you provide an example of a time when you optimized a marketing automation campaign to drive better results?
- How do you approach collaborating with cross-functional teams to deliver on shared objectives?
ASSUMPTION: Candidates who demonstrate a strong alignment with WEX's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with highly abstract concepts and incomplete information
- Keeping up with the fast-paced and ever-evolving marketing automation landscape
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: Successful candidates will possess strong project management skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on marketing automation and personalization development within the Salesforce Marketing Cloud platform.
- This role requires a strong technical background in marketing automation and a proven track record of driving business outcomes through data-driven strategies.
- Career progression in this role may lead to leadership or management positions within the marketing automation team or related fields, such as data analytics or product management.
ASSUMPTION: Candidates should consider the unique focus and requirements of this role when comparing it to related positions in the industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing customer journeys within the Salesforce Marketing Cloud platform to improve engagement and drive conversions
- Collaborating with data teams to integrate customer data from various sources and create targeted, personalized campaigns
ASSUMPTION: The sample projects listed above are representative of the types of initiatives and responsibilities that a Senior Marketing Automation Specialist at WEX might encounter.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing automation stack used by WEX and how this role will contribute to its evolution?
- How does WEX approach collaboration and communication across remote teams and time zones?
- What are the most significant challenges facing the marketing automation team currently, and how can this role help address them?
- How does WEX support the professional development and growth of its marketing automation team members?
- Can you provide an example of a recent marketing automation initiative that drove significant business impact for WEX?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing automation and personalization development
- Prepare for the technical assessment or case study by reviewing relevant marketing automation platforms and scenarios
- Research WEX's industry and company culture to demonstrate your enthusiasm and alignment with their mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
