Senior Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Automation Specialist

🔹 Company: UMA Education

🔹 Location: Remote (RMT)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing automation campaigns to generate prospective student inquiries and enhance engagement.
• Collaborating with stakeholders and the marketing team to lead technical solutions within the Salesforce Marketing Cloud ecosystem.
• Supporting Marketing Cloud administration and managing ongoing email and SMS automation workflows.
• Analyzing data, generating datasets using SQL, and interpreting results to make informed decisions.
• Performing QA processes, tracking changes, and optimizing campaigns.

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation and strong analytical skills to succeed.

📋 Key Responsibilities

✅ Gather and translate business requirements from stakeholders and apply marketing technology solutions accurately, efficiently, and reliably.

✅ Provide direction on strategy and content for email and SMS campaigns, including journey mapping and content development.

✅ Lead solution design, building, and monitoring of campaigns within Salesforce Marketing Cloud.

✅ Seek out relevant data, interpret it, and manage target audiences, segmentation, and suppressions.

✅ Deploy testing plans, optimize campaigns, and present results to the marketing team and stakeholders.

✅ Identify and investigate complex data issues, work with stakeholders and IT to map new data points, and troubleshoot connections.

✅ Perform QA processes, track changes, and test campaign builds.

✅ Perform other duties as assigned.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure campaigns are executed accurately and on time.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Technology, Communications, or a related field.

Experience: 4 years of experience in marketing, with 2 years specifically in marketing automation.

Required Skills:

• Proficient in Salesforce Marketing Cloud or similar marketing automation technology.
• Strong attention to detail and editing, proofreading, and QA skills.
• Strong analytical and data-evaluation skills.
• Knowledge of SQL and Ampscript.
• Effective time management and organizational skills.
• Ability to communicate fluently in verbal and written English.
• Ability to support a diverse and inclusive work environment.

Preferred Skills:

• Understanding of the primary SFMC data model and architecture.
• Salesforce Marketing Cloud experience, with a preference for Salesforce Marketing Cloud Specialist Certification.
• HTML knowledge.
• Server-Side Javascript.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
• Proficient in Visio or other workflow mapping.

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience working remotely and be comfortable with the necessary technology and tools for a remote work environment.

💰 Compensation & Benefits

Salary Range: $88,500 - $115,000 USD per year, based on experience and qualifications.

Benefits:

• Medical, Dental, and Vision insurance (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Working Hours: Full-time, with flexibility to work evenings and weekends as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and UMA's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: UMA Education is a nonprofit healthcare educational institution with a national presence, focusing on medical, dental, and vision programs.

Company Size: UMA Education is a mid-sized organization, with the benefits and challenges that come with a company of this size. Applicants can expect a structured yet flexible work environment with opportunities for growth and professional development.

Founded: UMA Education was founded in 1994 and is headquartered in Tampa, Florida, with a campus in Clearwater, Florida.

Company Description:

• UMA Education offers content-rich, interactive online programs as well as hands-on training at its Clearwater, Florida campus.
• The company is committed to providing high-quality education and supporting student success.
• UMA Education values integrity, student outcomes, team member success, pursuing results with purpose, having fun, and working as one.

Company Specialties:

• Medical, Dental, and Vision programs
• Online and hands-on training
• Student support and success

Company Website: workatuma.com

ASSUMPTION: UMA Education is a well-established organization with a strong commitment to its students and team members. The company's values and specialties provide insight into its culture and priorities.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in marketing automation and data analysis.

Reporting Structure: The Senior Marketing Automation Specialist reports directly to the Manager, Marketing Automation.

Work Arrangement: This is a fully remote position, requiring a home office set-up, high-speed internet connection, and flexibility to work evenings and weekends as needed.

Growth Opportunities:

• As a mid-sized organization, UMA Education offers opportunities for career growth and professional development.
• This role provides the opportunity to work with various teams and stakeholders, expanding one's network and skillset.
• With a focus on student outcomes and team member success, UMA Education encourages continuous learning and growth.

ASSUMPTION: While not explicitly stated, it is assumed that there are opportunities for career progression within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Remote (home office set-up required)

Office Location(s): Remote (RMT)

Geographic Context:

• UMA Education is headquartered in Tampa, Florida, with a campus in Clearwater, Florida.
• The remote nature of this position allows for flexibility in location, with the requirement of a high-speed internet connection and a quiet place to work.
• Applicants should be comfortable working remotely and have the necessary technology and tools to do so effectively.

Work Schedule: Full-time, with flexibility to work evenings and weekends as needed.

ASSUMPTION: While the role is fully remote, applicants should be prepared to work flexible hours to accommodate the needs of the business and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., data analysis, campaign building)
• Final interview with the hiring manager and/or team members
• Background check and onboarding

Key Assessment Areas:

• Technical proficiency in Salesforce Marketing Cloud and data analysis
• Problem-solving skills and ability to troubleshoot complex data issues
• Communication and collaboration skills, both written and verbal
• Attention to detail and quality assurance skills
• Alignment with UMA Education's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of marketing automation, data analysis, and UMA Education's mission and values.
• Prepare for technical assessments by brushing up on your Salesforce Marketing Cloud and data analysis skills.
• Be ready to discuss your approach to campaign building, optimization, and quality assurance.
• Research UMA Education's company culture and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Campaigns, SMS Campaigns, Data Analysis, SQL, Ampscript, Campaign Building, Quality Assurance, Attention to Detail, Communication, Collaboration, Problem-Solving

ASSUMPTION: UMA Education uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• SQL
• Ampscript
• HTML
• Server-Side Javascript
• MS Office (Word, Excel, PowerPoint)
• Microsoft Teams
• Visio or other workflow mapping tools

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. Applicants should be comfortable using and learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Champion Student Outcomes
• Commit to Team Member Success
• Pursue Results with Purpose
• Have Fun. Build Energy
• Work As One

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible, with a focus on quality and attention to detail
• Results-oriented and proactive

Self-Assessment Questions:

• Do you align with UMA Education's values, particularly in acting with integrity and championing student outcomes?
• Are you comfortable working remotely and collaborating with team members in a virtual environment?
• Do you have a proactive, results-oriented work style, with a strong attention to detail and commitment to quality?

ASSUMPTION: UMA Education places a strong emphasis on cultural fit and alignment with its values. Applicants should carefully consider how their personal values and work style align with the company's culture.

⚠️ Potential Challenges

• Working remotely requires self-motivation, time management, and strong communication skills.
• This role involves managing complex data issues and troubleshooting connections, which can be challenging at times.
• The fully remote nature of this position may limit opportunities for in-person collaboration and networking.
• Applicants should be comfortable working with a high degree of autonomy and taking initiative to manage their time and priorities.

ASSUMPTION: While these challenges can be overcome with the right skills and mindset, applicants should be aware of the unique demands of working remotely and managing complex data issues.

📈 Similar Roles Comparison

• Compared to related roles in marketing automation, this position places a stronger emphasis on data analysis and troubleshooting complex data issues.
• As a nonprofit healthcare educational institution, UMA Education has a unique focus on student outcomes and compliance with relevant regulations.
• This role offers opportunities for career growth and professional development within a mid-sized organization, with a focus on team member success and continuous learning.

ASSUMPTION: Applicants should consider how their skills and experience align with the unique demands of this role and UMA Education's mission and values.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate prospective student inquiries, including journey mapping, content development, and A/B testing.
• Analyzing campaign performance data and optimizing campaigns based on results, working with marketing analysts as needed.
• Investigating and resolving complex data issues, working with stakeholders and IT to map new data points and troubleshoot connections.

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities associated with this role. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does UMA Education support the professional development and growth of its team members?
• What are the most challenging aspects of working remotely in this role, and how does the team address them?
• How does UMA Education ensure the quality and consistency of its marketing campaigns across various channels and platforms?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through workatuma.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing automation, data analysis, and UMA Education's mission and values.
• Prepare for technical assessments by brushing up on your Salesforce Marketing Cloud and data analysis skills.
• Research UMA Education's company culture and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.