Senior Marketing Campaigns Manager (m/w/d) - Bestandskundenkampagnen 1

📌 Core Information

🔹 Job Title: Senior Marketing Campaigns Manager (m/w/d) - Bestandskundenkampagnen 1

🔹 Company: Telefónica

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Hybrid (Part-Time, Temporary)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with flexible remote work options

🚀 Job Overview

Key aspects of this role include:

• Developing and managing target-specific, brand-compliant campaigns along the entire customer journey, focusing on o2 TV.
• Ensuring consistent, cross-channel implementation and continuously optimizing campaign performance through thorough analysis.
• Collaborating with internal departments and external agencies to successfully execute campaigns.
• Contributing to the company's growth and success in the telecommunications industry.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Develop and manage zielgruppenspezifische, markenkonforme Kampagnen entlang der gesamten Customer Journey, insbesondere für o2 TV.

✅ Gewährleisten einer konsistenten und wirksamen Umsetzung über alle Touchpoints hinweg.

✅ Durch fundierte Analysen und aussagekräftige Reportings die Performance laufender Maßnahmen bewerten und konkrete Optimierungen ableiten.

✅ Die Planung und Konzeption von Kampagnen in enger Abstimmung mit dem Bereich B2C Brand & Marketing Communications und weiteren Abteilungen übernehmen.

✅ Innovative Ansätze in der Bestandskunden-Kommunikation entwickeln und kreative Lösungen für digitale Maßnahmen gezielt umsetzen.

✅ Eng mit internen Abteilungen sowie externen Agenturen zusammenarbeiten und die Kampagnen erfolgreich zum Abschluss bringen.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to ensure successful campaign execution.

🎯 Required Qualifications

Education: A completed degree in Business Administration, Marketing, or Communication Sciences is required.

Experience: Extensive experience (5-10 years) in dialog marketing, CRM, and campaign management is required. Experience in the telecommunications industry and streaming products is preferred.

Required Skills:

• Expertise in campaign management, customer journey mapping, and communication strategies.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent project management and stakeholder management skills.
• Fluency in German and English.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Knowledge of the German telecommunications market and consumer behavior.

ASSUMPTION: Candidates with a proven track record in developing and executing successful marketing campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (pro-rated for part-time employment)

Benefits:

• Flexible working environment with remote work options.
• Training and development opportunities, including personal development plans and learning journeys.
• Financial benefits, such as a company smartphone and corporate benefits.
• Health programs, including fitness courses, ergonomic workstation assessments, and work-life balance support.
• Social engagement opportunities, such as volunteering days and holiday volunteering.

Working Hours: 20 hours per week (part-time)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the German telecommunications industry.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: Large (5,001-10,000 employees)

Founded: 1925 (as a state-owned monopoly, privatized in 1995)

Company Description:

• Telefónica is a global telecommunications company headquartered in Madrid, Spain, with operations in Europe, Asia, and North America.
• The company offers a wide range of services, including mobile, fixed-line, and broadband internet, as well as digital television and streaming services.
• Telefónica is committed to driving digital transformation and innovation through its services in cybersecurity, cloud, IoT, big data, AI, and blockchain.

Company Specialties:

• Cybersecurity
• Cloud
• Big Data
• Internet of Things
• Blockchain

Company Website: Telefónica Website

ASSUMPTION: Telefónica offers a dynamic and international work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of B2C Brand & Marketing Communications.

Work Arrangement: Hybrid (part-time, temporary)

Growth Opportunities:

• Potential career progression to a senior management role within the marketing department.
• Opportunities to work on high-impact projects and contribute to the company's overall success.
• Access to training and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers a clear career path and opportunities for professional development within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with flexible workspaces and collaboration areas.

Office Location(s): Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of the German state of Bavaria and is known for its vibrant culture, rich history, and strong economy.
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
• Munich has a high quality of life, with excellent education, healthcare, and recreational facilities.

Work Schedule: Flexible, with a focus on results and performance rather than strict working hours.

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final round interview with the department head or HR representative.

Key Assessment Areas:

• Cultural fit and alignment with the company's values.
• Relevant experience and skills in marketing campaign management.
• Analytical and problem-solving abilities.
• Communication and stakeholder management skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving abilities and experience with marketing campaigns.
• Research the company and its competitors to demonstrate your industry knowledge and understanding of the market.

ATS Keywords: Marketing Campaigns, Customer Journey, CRM, Dialog Marketing, Streaming, Telecommunications, Brand Management, Stakeholder Management, Project Management

ASSUMPTION: The application process may vary depending on the specific hiring manager or department, so it's essential to follow up and inquire about the next steps.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Adobe Campaign, Marketo, or HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, or SAP CRM)
• Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Integrity and ethical behavior

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on results and performance
• Cross-functional collaboration and teamwork
• Openness to new ideas and feedback

Self-Assessment Questions:

• How do you approach continuous learning and improvement in your role?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you ensure that your work aligns with the company's values and culture?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be prioritized for the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment.
• Adapting to changes in the market and industry trends.
• Collaborating effectively with remote team members and stakeholders.
• Balancing work-life demands in a hybrid work arrangement.

ASSUMPTION: Successful candidates will be able to thrive in a dynamic and challenging work environment, with a strong focus on results and performance.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on customer journey mapping and cross-channel implementation, as well as its temporary nature.
• In the telecommunications industry, this role is unique in its focus on o2 TV and streaming services, requiring specific knowledge and expertise.
• Career progression in this role may lead to senior management positions within the marketing department, with a broader scope of responsibilities.

ASSUMPTION: Candidates with experience in similar roles within the telecommunications industry will have a competitive advantage.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to retain high-value customers for o2 TV.
• Analyzing customer data to identify trends and optimize campaign performance for a specific customer segment.
• Collaborating with external agencies to create innovative and engaging content for o2 TV promotional materials.

ASSUMPTION: Successful candidates will be able to provide concrete examples of their experience in developing and executing marketing campaigns, with a focus on customer journey mapping and cross-channel implementation.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall marketing strategy and growth objectives?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the next 1-2 years, and how can this role address them?
• How does the company measure the success of its marketing campaigns, and how can this role impact those metrics?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Telefónica Germany careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving abilities and experience with marketing campaigns.
• Research the company and its competitors to demonstrate your industry knowledge and understanding of the market.
• Follow up with the hiring manager or HR representative to inquire about the next steps in the application process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.