📌 Core Information
🔹 Job Title: Senior Marketing Consultant, Business Banking: Brand, Content, and Digital
🔹 Company: Wells Fargo
🔹 Location: New York, NY (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategy for Business Banking across marketing channels
- Managing marketing campaigns to drive awareness, engagement, and new customer growth
- Optimizing the public website to enhance user experience and drive business checking growth
- Collaborating with cross-functional teams and external partners to deliver business goals
- Analyzing market trends and campaign performance to inform strategy and roadmaps
ASSUMPTION: This role requires a strong blend of strategy and execution marketing experience, with a focus on driving awareness and conversion in upper funnel marketing and digital marketing.
📋 Key Responsibilities
✅ Lead with a customer-first approach to manage brand implementation across channels
✅ Partner cross-functionally to execute general market and Hispanic marketing campaigns
✅ Develop holistic learning agendas, reporting, and recommendations to influence strategies and roadmaps
✅ Execute the rebuild of the Business Banking portion of the public website to drive engagement and growth
✅ Identify data-backed strategic recommendations and opportunities for engagement, growth, and target audiences
✅ Collaborate with internal teams and external creative agencies to enhance website look and feel, navigation, customer journeys, components, content, messaging, reports, articles, and SEO
✅ Lead accessibility testing and remediation of defects of the digital properties to ensure compliance
✅ Work with experience optimization teams to design, develop, execute, and implement learnings from test plans
✅ Collaborate with analytics teams to enhance website tracking and deliver full funnel reporting dashboard of the public site to identify areas of optimization and success
✅ Project manage and lead the end-to-end marketing campaign management process
✅ Provide ongoing strategy and performance updates to senior executives and stakeholders
✅ Ideate for breakthrough marketing concepts that will improve customer experience, response rates, and lower the campaign cost per account
ASSUMPTION: This role requires strong project management, collaboration, and communication skills to lead cross-functional teams and deliver business goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in upper funnel marketing strategy and/or campaign execution with a focus on driving awareness and conversion
Experience: 4+ years in digital marketing strategy and/or campaign execution with a focus on driving engagement and conversion
Required Skills:
- Proven experience in brand building
- Proven experience in achieving new customer growth goals
- Proven success in defining and executing on digital strategies that optimize business performance
- Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
- Campaign management and execution experience, ideally within Aprimo or similar campaign management tool
- Ability to direct creative teams to develop marketing content and marketing campaign assets
- Must be able to successfully navigate a matrixed environment
- Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
- Must thrive in a fast-paced environment
Preferred Skills:
- Proven success refining campaign strategy, including pivots in customer targeting, creative execution, and messaging
- Knowledge of business banking products, retail banking, and small business customer segment
- Familiarity with vendor management from creative agencies to data vendors
- Experience with Testing, Measurement, and Reporting tools like Adobe Target, Adobe Experience Manager, Adobe Audience Manager, Adobe Customer Journey Analytics, and Google Analytics
- Experience in retail banking, preferably Small & Business Banking
- Experience in digital product management in strategy and/or technical role, along with tools like Confluence and JIRA
ASSUMPTION: Candidates with experience in retail banking, preferably Small & Business Banking, and digital product management will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $73,100 - $155,900 per year
Benefits:
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is just one component of the compensation package offered to candidates. The actual compensation may vary based on achievements, skills, experience, or work location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Business Banking
Company Size: 10,001+ employees, with a large global presence
Founded: 1852, with a rich history and established brand in the United States
Company Description:
- Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets
- Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially
- Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy
Company Specialties:
- Business Banking
- Wholesale banking
- Mortgage
- Consumer Finance
- and Commercial Finance
Company Website: www.wellsfargo.com
ASSUMPTION: Wells Fargo is a well-established and reputable financial services company with a strong brand and extensive global presence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for career growth within the organization
Reporting Structure: This role reports directly to the Head of Value Propositions, Positioning and Digital, and works closely with the Head of Small & Business Banking, Marketing Executives, CSBB CMO, SBB leadership team, and other C-suite level executives
Work Arrangement: On-site with remote flexibility, with the potential for hybrid work arrangements based on business needs and team preferences
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns that drive business growth
- Possibility to expand responsibilities and influence cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): New York, NY (with remote flexibility)
Geographic Context:
- New York City is a major financial hub with a diverse and dynamic business environment
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- New York City has a robust public transportation system, making it easy to commute to and from work
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The New York City office location offers a vibrant and dynamic work environment, with easy access to cultural attractions, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign execution
- Digital marketing and website optimization
- Brand management and positioning
- Project management and collaboration skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign execution, and problem-solving skills
- Research Wells Fargo and the Business Banking division to demonstrate your understanding of the business and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Brand building, upper funnel marketing, digital marketing, campaign strategy, A/B testing, ROMI, project management, collaboration, matrixed environment, fast-paced environment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign execution, and problem-solving skills, as well as their ability to thrive in a fast-paced, matrixed environment.
🛠️ Tools & Technologies
- Aprimo (campaign management tool)
- Adobe Target, Adobe Experience Manager, Adobe Audience Manager, Adobe Customer Journey Analytics, and Google Analytics (testing, measurement, and reporting tools)
- Confluence and JIRA (project management and collaboration tools)
- Microsoft Office Suite (word processing, spreadsheet, and presentation software)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, including Aprimo, Adobe Analytics, and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Putting our customers first
- Acting with integrity
- Delivering results with excellence
- Valuing each other
- Committed to diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering business outcomes
- Adaptable and able to thrive in a fast-paced, dynamic environment
- Strong communication and interpersonal skills
- Ability to work effectively in a matrixed organization
Self-Assessment Questions:
- How do you align with Wells Fargo's commitment to putting our customers first and delivering results with excellence?
- How do you approach working in a matrixed environment, and how do you ensure effective collaboration and communication with cross-functional teams?
- How do you balance strategic thinking with hands-on execution, and how do you prioritize your workload to ensure you're focusing on high-impact activities?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Wells Fargo's company values and work style, with a focus on customer-centricity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrixed environment
- Balancing strategic thinking with hands-on execution and project management
- Keeping up with industry trends and market dynamics in a fast-paced, evolving business environment
- Working with external partners and vendors to deliver on business goals
- Navigating a large, complex organization with a diverse range of teams and functions
ASSUMPTION: Candidates should be prepared to navigate a dynamic, fast-paced work environment with multiple stakeholders and competing priorities.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Business Banking, with a specific emphasis on brand positioning, digital marketing, and campaign management
- Industry-specific context: The financial services industry is highly competitive and regulated, with a strong focus on compliance and risk management
- Career path comparison: This role offers a clear path for career growth within the marketing department, with potential opportunities to expand responsibilities and influence cross-functional teams
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to related marketing positions within the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Business Banking, including brand positioning, messaging, and implementation across marketing channels
- Managing a high-impact marketing campaign to drive new customer growth and acquisition, with a focus on upper funnel marketing and digital marketing strategies
- Optimizing the public website to enhance user experience, drive engagement, and improve business checking growth, with a focus on accessibility, SEO, and content management
ASSUMPTION: Candidates should be prepared to take on significant projects and campaigns that drive business growth and impact the bottom line.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Business Banking, and how does it collaborate with other marketing teams and functions?
- What are the most significant challenges facing the Business Banking division, and how can this role help address them?
- How does Wells Fargo support the growth and development of its marketing employees, and what opportunities are there for professional advancement within the organization?
- What is the work-life balance like for this role, and how does Wells Fargo support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role, the business, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wells Fargo Careers website
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on brand building, upper funnel marketing, digital marketing, and campaign strategy
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign execution, and problem-solving skills
- Research Wells Fargo and the Business Banking division to demonstrate your understanding of the business and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
