πΉ Job Title: Senior Marketing CRM Analyst with SQL (all genders)
πΉ Company: zooplus SE
πΉ Location: KrakΓ³w, MaΕopolskie, Poland
πΉ Job Type: Full-time
πΉ Category: Retail
πΉ Date Posted: May 16, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (60% in-office, 40% remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and experience in CRM or marketing analytics to succeed.
β Strategic CRM analytics Ownership: Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing
β Analytics & Dashboarding Leadership: Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior
β Insight Generation: Apply advanced analytics techniques to uncover trends in email marketing activities, making recommendations to improve acquisition, re-engagement, and conversion
β Cross-functional Collaboration: Partner with local and central teams to deliver analytical support for business cases and marketing performance
β Tracking & Audience Architecture: Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives
β Training & Knowledge Sharing: Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices
ASSUMPTION: This role involves working closely with various teams, so strong collaboration and communication skills are essential.
Education: Bachelorβs/Masterβs in Business, Data Science, Statistics, Information Systems, or similar
Experience: 3+ years in CRM or marketing analytics
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong analytical background and experience in CRM or marketing analytics are likely to be successful in this role.
Salary Range: The salary range for this role is estimated to be between β¬45,000 and β¬60,000 per year, based on market research and the company's size. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
Working Hours: 40 hours per week, with a hybrid work setup of 60% in-office and 40% remote
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: zooplus SE operates in the retail industry, specifically focusing on online pet supplies. They are Europeβs leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Company Size: zooplus SE has 1,001-5,000 employees, making it a mid-sized company. This size allows for a diverse range of opportunities and a collaborative work environment.
Founded: zooplus SE was founded in 1999 and has since grown to become a trailblazer in the online pet supplies industry.
Company Description:
Company Specialties:
Company Website: careers.zooplus.com
ASSUMPTION: zooplus SE's commitment to equal opportunity and diversity creates an inclusive work environment for employees.
Career Level: This role is a senior-level position, requiring 3+ years of experience in CRM or marketing analytics.
Reporting Structure: The Senior Marketing CRM Analyst will report directly to the Marketing Department and collaborate with various teams across the organization.
Work Arrangement: This role offers a hybrid work arrangement, with 60% of time spent in the office and 40% working remotely.
Growth Opportunities:
ASSUMPTION: The hybrid work arrangement and opportunities for mentorship and professional development make this role an attractive opportunity for experienced CRM or marketing analytics professionals.
Office Type: zooplus SE's KrakΓ³w office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Ul. Pawia 17, KrakΓ³w, MaΕopolskie, Poland
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. The hybrid work arrangement allows for some flexibility in working hours.
ASSUMPTION: The modern office environment and hybrid work arrangement create a flexible and collaborative work environment for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM, SQL, marketing analytics, data governance, dashboarding, insight generation, cross-functional collaboration, customer lifecycle management, segmentation, training, data literacy, digital analytics, performance reporting, Tableau, Power BI, Excel, Python
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on technical skills and cultural fit.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with zooplus SE's core values and work style are likely to be successful in this role.
ASSUMPTION: Addressing these potential challenges proactively can help ensure a successful transition into this role.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it is the right fit for their career goals.
ASSUMPTION: Familiarity with these types of projects can help candidates prepare for the technical assessment or case study.
ASSUMPTION: Asking thoughtful questions during the interview can help candidates demonstrate their interest in the role and gain a better understanding of the work environment.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.