Senior Marketing CRM Analyst with SQL (all genders)

📌 Core Information

🔹 Job Title: Senior Marketing CRM Analyst with SQL (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (60% in-office, 40% remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of CRM data and analytics
• Driving smarter decision-making across marketing departments
• Leading CRM data governance and insight-driven marketing
• Mentoring teams on data literacy, digital analytics, and performance reporting
• Collaborating cross-functionally to deliver analytical support for business cases and marketing performance

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and experience in CRM or marketing analytics. Familiarity with SQL, Tableau, Power BI, and CRM platforms is essential.

📋 Key Responsibilities

✅ Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing

✅ Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior

✅ Apply advanced analytics techniques to uncover trends in email marketing activities, making recommendations to improve acquisition, re-engagement, and conversion

✅ Partner with local and central teams to deliver analytical support for business cases and marketing performance

✅ Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives

✅ Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and stakeholder communication. Strong problem-solving skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's/Master's in Business, Data Science, Statistics, Information Systems, or similar

Experience: 3+ years in CRM or marketing analytics

Required Skills:

• Strong expertise in SQL, relational databases, and marketing KPIs
• Hands-on experience with Tableau, Power BI, or similar BI tools
• Hands-on experience with CRM platforms (ideally Braze), web-analytics tools like (Adobe Analytics or Google Analytics); knowledge of CDP platforms (e.g. Tealium) would be a plus
• Skilled in Excel; Python knowledge is a plus
• Strong communication and presentation skills
• Fluent English; additional European languages are a plus

Preferred Skills:

• Experience in A/B test design and measurement
• Knowledge of data governance principles
• Familiarity with customer lifecycle management and segmentation techniques

ASSUMPTION: Candidates with a strong analytical background, experience in CRM or marketing analytics, and proficiency in relevant tools will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimated based on market research and company size)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time (40 hours/week) with a hybrid work setup (60% in-office, 40% remote)

ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Pet Supplies)

Company Size: 1,001-5,000 employees (Large)

Founded: 1999 (26 years ago)

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Driven by core values of Care, Courage, Openness, and Simplicity
• Offers a wide range of pet food, accessories, and services

Company Specialties:

• Pet supplies
• E-Commerce
• Pet food
• Customer experience

Company Website: zooplus.com

ASSUMPTION: zooplus is a well-established company in the pet supplies industry, with a strong focus on e-commerce and customer experience.

📊 Role Analysis

Career Level: Mid-Senior level (3-7 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing CRM

Work Arrangement: Hybrid (60% in-office, 40% remote) with a flexible work schedule

Growth Opportunities:

• Potential career progression into a management or senior leadership role within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business
• Access to internal and external training programs to develop skills and advance career growth

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (60% in-office, 40% remote)

Office Location(s): Kraków, Małopolskie, Poland

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich history and cultural heritage
• The city offers a vibrant tech industry, with many international companies having a presence there
• Kraków has a moderate continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The hybrid work setup offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the marketing team
• Final interview with the Head of Marketing CRM

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Experience with CRM platforms and marketing KPIs
• Cultural fit and alignment with zooplus values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work in CRM analytics and marketing performance reporting
• Research zooplus and the pet supplies industry to demonstrate your enthusiasm and understanding of the business

ATS Keywords: CRM analytics, SQL, Tableau, Power BI, marketing KPIs, campaign tracking, customer lifecycle management, segmentation, data governance, data literacy

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with zooplus values.

🛠️ Tools & Technologies

• SQL
• Tableau
• Power BI
• CRM platforms (ideally Braze)
• Web-analytics tools (Adobe Analytics or Google Analytics)
• Excel
• Python

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Care
• Courage
• Openness
• Simplicity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How have you demonstrated care and compassion in your previous roles?
• Can you provide an example of a time when you showed courage in the face of adversity?
• How do you approach working with diverse teams and fostering an open and inclusive environment?

ASSUMPTION: Candidates who align with zooplus's core values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced nature of the e-commerce industry
• Balancing in-office and remote work effectively
• Adapting to a large, multinational organization with a diverse workforce

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Marketing CRM Manager or Marketing Analytics Manager position, but with a stronger focus on strategic ownership and mentoring
• In the pet supplies industry, this role is unique in its focus on CRM data and analytics to drive marketing performance
• Career progression in this role could lead to a Marketing Director or Head of Marketing position

ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a new CRM data framework to improve campaign tracking and testing
• Creating and optimizing dashboards to monitor CRM performance, campaign engagement, and repurchase behavior
• Conducting an analysis of email marketing activities to identify trends and opportunities for improvement

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the opportunity to make a significant impact on marketing performance.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does zooplus support the professional development and growth of its employees?
• What is the team structure and dynamic like within the marketing department?
• How does zooplus approach work-life balance and employee well-being?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work in CRM analytics and marketing performance reporting
• Research zooplus and the pet supplies industry to demonstrate your enthusiasm and understanding of the business
• Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.