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Senior Marketing CRM AnalystΒ with SQL (all genders)

zooplus SE
Full-time
On-site
KrakΓ³w, MaΕ‚opolskie, Poland

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing CRM Analyst with SQL (all genders)

πŸ”Ή Company: zooplus SE

πŸ”Ή Location: KrakΓ³w, MaΕ‚opolskie, Poland

πŸ”Ή Job Type: Full-time, Hybrid (60% in-office, 40% remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: Mid-Senior level (3+ years)

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic ownership of CRM data, reporting, and insight generation
  • Driving smarter decision-making across the marketing department
  • Leading CRM data governance and championing insight-driven marketing
  • Mentoring teams on data literacy, digital analytics, and performance reporting

ASSUMPTION: This role requires a balance of technical skills and strategic thinking to drive marketing performance through data-driven insights.

πŸ“‹ Key Responsibilities

βœ… Strategic CRM analytics ownership: Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing

βœ… Analytics & dashboarding leadership: Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior

βœ… Insight generation: Apply advanced analytics techniques to uncover trends in email marketing activities, making recommendations to improve acquisition, re-engagement, and conversion

βœ… Cross-functional collaboration: Partner with local and central teams to deliver analytical support for business cases and marketing performance

βœ… Tracking & audience architecture: Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives

βœ… Training & knowledge sharing: Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to ensure data-driven decision-making across the marketing department.

🎯 Required Qualifications

Education: Bachelor's/Master's in Business, Data Science, Statistics, Information Systems, or similar

Experience: 3+ years in CRM or marketing analytics

Required Skills:

  • Strong expertise in SQL, relational databases, and marketing KPIs
  • Hands-on experience with Tableau, Power BI, or similar BI tools
  • Hands-on experience with CRM platforms (ideally Braze), web-analytics tools like Adobe Analytics or Google Analytics; knowledge of CDP platforms (e.g., Tealium) would be a plus
  • Skilled in Excel; Python knowledge is a plus
  • Strong communication and presentation skills

Preferred Skills:

  • Fluent English; additional European languages are a plus

ASSUMPTION: Candidates should have a strong foundation in CRM analytics, data management, and marketing KPIs to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market rates for mid-senior level marketing analytics roles in Poland)

Benefits:

  • 20% discount in the zooplus shop
  • Internal and external training
  • Team events
  • 28 vacation days and days off on 24th and 31st of December
  • Corporate rates at a local gym chain (Body & Soul)
  • Company mobile phone for work and personal use

Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Poland, considering the candidate's experience level and the company's size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Pet Supplies)

Company Size: Medium (1,001-5,000 employees)

Founded: 1999

Company Description:

  • Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
  • Driven by core values of Care, Courage, Openness, and Simplicity
  • Offers a wide range of pet food, accessories, and services

Company Specialties:

  • Pet supplies
  • E-commerce
  • Pet food
  • Pet accessories

Company Website: zooplus.com

ASSUMPTION: zooplus is a well-established company in the pet supplies industry, with a strong focus on e-commerce and customer experience.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the Head of CRM & Customer Data Management

Work Arrangement: Hybrid (60% in-office, 40% remote)

Growth Opportunities:

  • Potential career progression into management or senior specialist roles within the marketing department
  • Opportunities to work on cross-functional projects and gain exposure to different areas of the business
  • Chance to develop skills in data management, analytics, and marketing strategy

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office with a collaborative work environment

Office Location(s): KrakΓ³w, Poland (with remote flexibility)

Geographic Context:

  • KrakΓ³w is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant nightlife
  • The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous green spaces
  • KrakΓ³w is home to a thriving tech industry, with many international companies establishing offices in the city

Work Schedule: Standard full-time work hours, with flexible remote work options

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the CRM team
  • Final interview with the Head of CRM & Customer Data Management

Key Assessment Areas:

  • Technical skills in CRM analytics, SQL, and BI tools
  • Problem-solving abilities and data-driven mindset
  • Communication and presentation skills
  • Cultural fit and alignment with zooplus values

Application Tips:

  • Highlight relevant experience and achievements in CRM analytics and marketing performance
  • Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
  • Prepare for technical interview questions related to SQL, BI tools, and CRM analytics

ATS Keywords: CRM analytics, SQL, Tableau, Power BI, marketing KPIs, customer lifecycle management, segmentation, data governance, insight generation

ASSUMPTION: The application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • SQL
  • Tableau
  • Power BI
  • CRM platforms (ideally Braze)
  • Web-analytics tools (Adobe Analytics or Google Analytics)
  • CDP platforms (e.g., Tealium)
  • Excel
  • Python

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Care: We put our customers and pets first, always
  • Courage: We dare to challenge the status quo and take calculated risks
  • Openness: We foster an open and inclusive environment where everyone feels valued and heard
  • Simplicity: We strive for simplicity in everything we do, making it easy for our customers and colleagues

Work Style:

  • Collaborative: We work together to achieve our goals and support each other's success
  • Data-driven: We make decisions based on data and insights, continuously learning and improving
  • Agile: We adapt quickly to change and embrace new opportunities

Self-Assessment Questions:

  • Do you align with zooplus's core values, and how have you demonstrated these values in your previous roles?
  • How comfortable are you working in a hybrid environment, balancing in-office collaboration and remote work?
  • How do you approach continuous learning and staying up-to-date with the latest trends in CRM analytics and marketing performance?

ASSUMPTION: Candidates should assess their fit with zooplus's company culture and values, as well as their comfort with the hybrid work arrangement.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities within the marketing department
  • Keeping up with the fast-paced nature of the e-commerce industry and adapting to changes in consumer behavior
  • Balancing the need for data-driven insights with the need for quick decision-making in a dynamic business environment
  • Ensuring data quality and governance in a complex, multi-channel marketing environment

ASSUMPTION: These challenges require strong communication, prioritization, and analytical skills to navigate successfully.

πŸ“ˆ Similar Roles Comparison

  • Compared to other CRM analyst roles, this position places a stronger emphasis on strategic decision-making and cross-functional collaboration
  • In the pet supplies industry, zooplus is a well-established company with a strong focus on e-commerce and customer experience
  • Career progression opportunities may include management or senior specialist roles within the marketing department or other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and implementing a new customer segmentation strategy to improve marketing campaign performance
  • Conducting a comprehensive analysis of customer repurchase behavior to identify trends and optimize marketing spend
  • Designing and executing A/B tests to optimize email marketing campaigns and improve open rates and click-through rates

ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate might work on in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does zooplus support the professional development and growth of its employees?
  • What are the biggest challenges facing the marketing department in the next 12 months, and how does this role contribute to addressing them?
  • How does zooplus approach data governance and security, particularly in relation to customer data?
  • What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how does this role contribute to their optimization?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities and approach to marketing.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Apply Now
  • Tailor your resume and cover letter to highlight your relevant experience and skills in CRM analytics, marketing performance, and data-driven decision-making
  • Prepare for technical interview questions related to SQL, BI tools, and CRM analytics
  • Research zooplus's company culture and values, and be prepared to discuss how your background and skills align with the role and the organization
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now
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