Senior Marketing CRM Analyst with SQL (all genders)

📌 Core Information

🔹 Job Title: Senior Marketing CRM Analyst with SQL (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time, Hybrid (60% in-office, 40% remote)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of CRM data and analytics
• Driving smarter decision-making across marketing departments
• Leading CRM data governance and insight generation
• Mentoring teams on data literacy, digital analytics, and performance reporting

ASSUMPTION: This role requires a balance of technical skills and strategic thinking to drive marketing performance through data-driven insights.

📋 Key Responsibilities

✅ Lead the design and upkeep of CRM data frameworks, including campaign tracking and testing

✅ Develop and own core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior

✅ Apply advanced analytics techniques to uncover trends in email marketing activities and make recommendations to improve acquisition, re-engagement, and conversion

✅ Partner with local and central teams to deliver analytical support for business cases and marketing performance

✅ Oversee tracking initiatives, being responsible for customer lifecycle management and segmentation initiatives

✅ Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices

ASSUMPTION: This role involves a mix of independent work and collaboration with cross-functional teams to drive marketing performance through data.

🎯 Required Qualifications

Education: Bachelor's/Master's in Business, Data Science, Statistics, Information Systems, or similar

Experience: 3+ years in CRM or marketing analytics

Required Skills:

• Strong expertise in SQL, relational databases, and marketing KPIs
• Hands-on experience with Tableau, Power BI, or similar BI tools
• Hands-on experience with CRM platforms (ideally Braze), web-analytics tools like (Adobe Analytics or Google Analytics); knowledge of CDP platforms (e.g. Tealium) would be a plus
• Skilled in Excel; Python knowledge is a plus
• Strong communication and presentation skills

Preferred Skills:

• Fluent English; additional European languages are a plus

ASSUMPTION: Candidates should have a strong foundation in CRM analytics, SQL, and BI tools, with a proven track record in driving marketing performance through data.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimated based on market research for mid-level marketing analytics roles in Poland)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training
• Team events
• 28 annual vacation days
• Private medical health insurance
• Hybrid working model (up to 40% home office per month)

Working Hours: Full-time, typically 40 hours per week, with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing analytics roles in Poland. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: zooplus is a leading online pet supplier in Europe, operating in the retail industry

Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: zooplus was founded in 1999 and has since grown to become Europe's leading online pet platform

Company Description:

• zooplus offers a wide range of pet supplies, including food, accessories, and pet care products
• The company is committed to providing exceptional value to customers through an ever-expanding product range, proprietary brands, expert advice, and convenient services
• zooplus is dedicated to innovation and leading the industry in personalized, convenient shopping experiences

Company Specialties:

• Online retail in pet supplies
• Pet food and accessories
• E-commerce
• Customer loyalty programs

Company Website: zooplus.com

ASSUMPTION: zooplus is a well-established company in the online pet retail industry, with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing department

Reporting Structure: The Senior Marketing CRM Analyst will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams

Work Arrangement: This role offers a hybrid work arrangement, with 60% in-office and 40% remote work

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expanding expertise in CRM analytics, data governance, and marketing performance
• Potential to work on international projects and collaborate with teams across Europe

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department, with potential for advancement to senior or management roles.

🌍 Location & Work Environment

Office Type: The Krakow office is a modern, collaborative workspace designed to foster innovation and teamwork

Office Location(s): Ul. Pawia 17, Kraków, 31-154, Poland

Geographic Context:

• Kraków is the second-largest city in Poland, offering a rich cultural scene, historical sites, and a vibrant nightlife
• The city is well-connected by public transportation, with easy access to the office location
• Kraków offers a lower cost of living compared to other major European cities, providing an attractive lifestyle for professionals

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with 60% in-office and 40% remote work

ASSUMPTION: The Krakow office provides a modern, collaborative work environment, with easy access to public transportation and a vibrant city culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess CRM analytics skills
• Final interview with the hiring manager to discuss cultural fit and career aspirations

Key Assessment Areas:

• CRM analytics skills and experience
• Data governance and management expertise
• Communication and presentation skills
• Cultural fit and alignment with zooplus values

Application Tips:

• Highlight relevant CRM analytics experience and achievements in your resume
• Prepare a cover letter that demonstrates your understanding of the role and your fit with zooplus values
• Be ready to discuss specific CRM analytics projects or case studies during the interview

ATS Keywords: CRM analytics, SQL, Tableau, Power BI, Braze, Adobe Analytics, Google Analytics, CDP, data governance, marketing KPIs, email marketing, customer lifecycle management, segmentation

ASSUMPTION: The interview process for this role will focus on assessing CRM analytics skills, data governance expertise, and cultural fit with zooplus values.

🛠️ Tools & Technologies

• SQL
• Tableau
• Power BI
• Braze (or similar CRM platform)
• Adobe Analytics or Google Analytics
• Excel
• Python (optional)

ASSUMPTION: Candidates should have hands-on experience with the listed tools and technologies, with a strong focus on CRM analytics and data governance.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of pets and their parents, ensuring exceptional value and customer satisfaction
• Courage: The company encourages innovation and taking calculated risks to drive growth and success
• Openness: zooplus fosters a transparent and collaborative work environment, promoting open communication and teamwork
• Simplicity: The company strives for simplicity in its operations, products, and customer experience

Work Style:

• Data-driven: zooplus makes decisions based on data and analytics to optimize marketing performance and customer experience
• Collaborative: The company encourages cross-functional teamwork and knowledge sharing to drive success
• Agile: zooplus embraces an agile work environment, promoting flexibility and adaptability

Self-Assessment Questions:

• How do you ensure the accuracy and integrity of CRM data in your current or previous roles?
• Can you describe a time when you used data-driven insights to improve marketing performance or customer experience?
• How do you approach working collaboratively with cross-functional teams to drive success?

ASSUMPTION: Candidates should assess their alignment with zooplus values and work style preferences before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• The role may require working with large datasets and complex analytics tools, which can be challenging for candidates without strong technical skills
• Candidates may face competition from other experienced CRM analytics professionals in the market
• The hybrid work arrangement may present challenges in maintaining work-life balance for some candidates
• The role may require occasional travel to other zooplus offices in Europe for meetings or collaboration

ASSUMPTION: Candidates should carefully consider their technical skills, work-life balance preferences, and willingness to travel before applying for this role.

📈 Similar Roles Comparison

• Compared to other CRM analytics roles, this position offers a hybrid work arrangement and the opportunity to work for a leading online pet retailer with a strong focus on innovation and customer satisfaction
• In the broader marketing analytics industry, this role offers a mid-level position with opportunities for growth and development within a well-established company
• Career paths for this role may include advancement to senior or management positions within the marketing department or expansion into other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the hybrid work arrangement and the opportunity to work for a leading online pet retailer, when comparing it to other CRM analytics or marketing analytics positions.

📝 Sample Projects

• Developing and implementing a CRM data governance framework to improve data accuracy and integrity
• Analyzing email marketing campaign performance to optimize acquisition, re-engagement, and conversion rates
• Creating and maintaining dashboards to monitor CRM performance, campaign engagement, and repurchase behavior

ASSUMPTION: Candidates should be prepared to discuss specific CRM analytics projects or case studies during the interview process, demonstrating their skills and experience in the field.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does zooplus support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does zooplus approach data privacy and security, particularly with regard to CRM data?
• What are the most challenging aspects of working in a hybrid environment, and how does zooplus support its employees in managing work-life balance?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process, demonstrating their interest in the role and commitment to zooplus values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Senior Marketing CRM Analyst with SQL (all genders)
• Tailor your resume to highlight your CRM analytics experience and skills, using relevant keywords from the job description
• Write a cover letter that demonstrates your understanding of the role and your fit with zooplus values, addressing the required and preferred qualifications
• Prepare for the technical interview by brushing up on your CRM analytics skills and reviewing specific projects or case studies that showcase your expertise
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.