Senior Marketing Data Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst

🔹 Company: Welltech

🔹 Location: Remote (Poland)

🔹 Job Type: Contractor

🔹 Category: Marketing & Data

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Enhancing and scaling Paid Social channels, with a focus on Meta Ads
• Leveraging data insights to drive strategic decisions in user acquisition
• Optimizing campaign performance and maximizing ROI
• Collaborating with cross-functional teams to improve marketing results

ASSUMPTION: This role requires a strong analytical mindset and a passion for data-driven decision making. Familiarity with marketing metrics and attribution models is essential.

📋 Key Responsibilities

✅ Carry out complex analysis of datasets and conduct appropriate data validation

✅ Work with business requirements, detail them into analytical reports/ad-hocs

✅ Improve and develop tracking setup of Meta Ads and other AdNetworks

✅ Review marketing results to improve performance (like revenue increase, reach, or engagement)

✅ Collaborate with team members on business results and drive the impact of data-driven decisions

✅ Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

ASSUMPTION: This role involves a mix of data analysis, project management, and stakeholder communication. Strong problem-solving skills and the ability to work independently are crucial.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: At least 3 years in a Marketing/Data analyst role

Required Skills:

• Knowledge of SQL
• Familiarity with data warehousing and ETL/ELT pipelines
• Ad networks tracking setup experience
• Experience with visualization tools such as Tableau/Looker etc
• Understanding of marketing metrics, funnels, cohort analysis
• Strong in mathematics and quantitative analysis with a passion for numbers and data
• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results
• Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs)
• Understanding of attribution models
• English Upper-intermediate — verbal and written

Preferred Skills:

• Familiarity with MMP, GA4, Firebase, SKAdNetwork
• Knowledge of Python (numpy, pandas, scikit-learn, etc.)
• Knowledge of data design/ data modelling
• LTV estimation experience
• Clarisights familiarity

ASSUMPTION: While the required skills list is quite extensive, many of these skills can be learned or improved upon with the right resources and dedication.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $60,000 - $90,000 per year, based on industry standards for a mid-senior level marketing data analyst role in Poland. However, the final offer may vary depending on the candidate's experience and qualifications.

Benefits:

• Grow Together: Join a culture that champions both personal and professional growth
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Welltech operates in the Health & Fitness industry, with a focus on creating intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys through its apps

Company Size: Welltech is a small company with a team of 2-10 employees, providing a close-knit and collaborative work environment

Founded: Welltech was founded in 2023, making it a relatively new player in the market

Company Description:

• Welltech is a global leader in the Health & Fitness industry, with over 220 million installs across its life-changing apps
• The company's mission is to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys
• Welltech strives to be proactive wellness partners for its users, while continually evolving itself

Company Specialties:

• Personalized Well-being Design
• Preference-Driven Lifestyle Coaching
• Biohacking for Individuality
• Creative Well-being Solutions
• Intuitive Well-being Technology
• Next-Gen Well-being Tools
• Affordable Well-being for All
• Transform clinical technology to artful daily user
• Creating platform to uses for celebrate unique journey
• Empowering Self-Expression in Well-being
• Well-being Innovation Studio
• Beyond Trends
• Beyond Fads
• Your Well-being
• Your Canvas
• Our Brushes
• Redefining Well-being
• One Brushstroke at a Time
• Explore the Art of Well-being
• Mindful Living
• Biofeedback Coaching
• Holistic Well-being Design
• Stress Management with Creativity
• and Well-being Beyond Data

Company Website: https://www.welltech.world

ASSUMPTION: Welltech's unique approach to well-being sets it apart from other companies in the industry. Its focus on personalization and creativity makes it an attractive option for candidates seeking a innovative and dynamic work environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing team and collaborates with various departments, including Product and Engineering

Work Arrangement: Remote OK, with a flexible work schedule that allows for a healthy work-life balance

Growth Opportunities:

• As a small and growing company, Welltech offers ample opportunities for career growth and advancement
• The company's focus on innovation and creativity provides a dynamic environment for learning and development
• Welltech's global presence offers opportunities for international collaboration and exposure

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success, while also growing their own skills and career.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a focus on collaboration and communication

Office Location(s): Welltech has a presence across 5 hubs, with this role being based in Poland

Geographic Context:

• Poland is a Central European country with a rich history and culture
• The cost of living in Poland is generally lower than in Western European countries, offering a more affordable lifestyle
• Poland has a well-established tech industry, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote-friendly work environment at Welltech offers candidates the flexibility to balance work and personal responsibilities, while also providing opportunities for international collaboration and exposure.

💼 Interview & Application Insights

Typical Process:

• Recruiter call
• Meet a team member
• Skills assessment
• Meet the Leadership team

Key Assessment Areas:

• Data analysis skills
• Problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Welltech's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of marketing metrics and data analysis in your application materials
• If applicable, include examples of your previous work or projects that showcase your skills and accomplishments

ATS Keywords: Marketing Data Analyst, SQL, Data Warehousing, ETL/ELT Pipelines, Ad Networks Tracking Setup, Tableau, Looker, Marketing Metrics, Cohort Analysis, Attribution Models, Meta Ads, User Acquisition, ROI Optimization

ASSUMPTION: The interview process at Welltech is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. Candidates can expect a thorough and comprehensive evaluation of their qualifications and potential.

🛠️ Tools & Technologies

• SQL
• Data Warehousing
• ETL/ELT Pipelines
• Ad Networks Tracking Setup
• Tableau
• Looker
• Python (numpy, pandas, scikit-learn, etc.)
• Clarisights
• MMP, GA4, Firebase, SKAdNetwork

ASSUMPTION: The required tools and technologies for this role are primarily data analysis and visualization tools, with some additional marketing-specific technologies. Candidates should have a strong foundation in data analysis and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Grow Together
• Lead by Example
• Results-Driven
• We Are Well-Makers

Work Style:

• Collaborative and communicative
• Data-driven and analytical
• Innovative and creative
• Results-oriented and focused on impact

Self-Assessment Questions:

• Do you have a passion for data-driven decision making and a strong analytical mindset?
• Are you comfortable working independently and collaborating with cross-functional teams?
• Do you thrive in a dynamic and innovative work environment, and are you eager to make a significant impact on the company's growth and success?

ASSUMPTION: Welltech's unique approach to well-being sets it apart from other companies in the industry. Its focus on personalization and creativity makes it an attractive option for candidates seeking a innovative and dynamic work environment.

⚠️ Potential Challenges

• The role may require working with large and complex datasets, which can be challenging and time-consuming
• Welltech is a small and growing company, which may present unique challenges and opportunities for career growth and advancement
• The remote-friendly work environment may require strong self-motivation and time management skills
• The role may require occasional collaboration with international teams, which can present communication and cultural challenges

ASSUMPTION: While these challenges may present unique obstacles, they also offer opportunities for growth and learning. Candidates should be prepared to adapt to a dynamic and evolving work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Data Analyst or Business Intelligence Analyst position, but with a focus on Paid Social channels and user acquisition
• Unlike other roles in the industry, this position offers a unique opportunity to work with a company that prioritizes personalization and creativity in its approach to well-being
• Career progression in this role may lead to opportunities in marketing, data analysis, or management, depending on the candidate's interests and skills

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success, while also growing their own skills and career.

📝 Sample Projects

• Analyzing user acquisition data to optimize campaign performance and maximize ROI
• Developing and implementing a tracking setup for Meta Ads and other AdNetworks
• Creating dashboards and reports to monitor key metrics and drive data-driven decisions
• Conducting cohort analysis to identify trends and opportunities for user engagement and retention

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in data analysis, project management, and stakeholder communication. Candidates should be prepared to discuss their approach to these projects and the results they achieved.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Marketing team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as Product and Engineering?
• What opportunities are there for career growth and advancement within the company?
• How does Welltech support work-life balance and employee well-being?
• What is the company's approach to innovation and creativity in its products and services?

ASSUMPTION: These key questions are designed to help the candidate understand the role's responsibilities, the company's culture, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work or projects that showcase your skills and accomplishments
• Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.