Senior Marketing Data Analyst (f/m/x)

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst (f/m/x)

🔹 Company: exmox GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: March 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Office: Tue, Wed, Thu)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with stakeholders to define KPIs and solve problems
• Conducting ad-hoc data analysis to generate insights
• Developing and maintaining automated dashboards for business decision-making
• Working cross-functionally with product, marketing, and data teams to optimize tracking and attribution
• Analyzing user acquisition, retention, and market trends using SQL and Python

ASSUMPTION: This role requires a high degree of collaboration and communication, as well as strong analytical skills to drive data-informed decision-making.

📋 Key Responsibilities

✅ Assist stakeholders with problem-solving, prioritization, and KPI definition

✅ Conduct ad-hoc data analysis to generate insights

✅ Build and maintain automated dashboards for business decision-making

✅ Promote a self-service data culture

✅ Work with product, marketing, and data teams to optimize tracking and attribution

✅ Ensure accurate marketing data collection

✅ Use SQL and Python for statistical modeling and campaign optimization

✅ Analyze user acquisition, retention, and market trends

✅ Partner with Data Engineering and Data Science teams on interdisciplinary projects

ASSUMPTION: The role may evolve based on the company's growth and changing needs, requiring adaptability and a proactive approach.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: 4+ years in marketing analytics, with a focus on mobile gaming apps

Required Skills:

• Expertise in Mobile Measurement Partners (MMP) like Appsflyer
• Deep understanding of attribution models, ROAS calculations, and marketing effectiveness metrics
• Strong analytical skills to interpret user behavior and extract insights
• Proficient in Python and SQL for automation and advanced analytics
• Experience with Tableau for reporting and dashboarding
• Excellent communication skills to convey complex data insights to both technical and non-technical stakeholders

Preferred Skills:

• Experience with SKAN (Apple's StoreKit Attribution Network)
• Fluency in German

ASSUMPTION: While not explicitly stated, proficiency in German is likely beneficial for working in a German-based company, even if the role is primarily in English.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a Senior Marketing Data Analyst in Germany)

Benefits:

• 30 days of paid vacation
• Public transportation tickets provided
• Annual education budget of €1,500
• Workation opportunities
• Access to over 7,000 gyms and spas in Germany through Wellpass
• Monthly team lunches, daily fruits, vegetables, and a variety of beverages
• Flexible working hours and hybrid work model
• Exclusive discounts for major brands and platforms

Working Hours: 40 hours per week, with flexible hours and a hybrid work model (remote on Mondays and Fridays, in-office Tue-Thu)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Data Analyst in Germany, as the original job listing did not provide specific salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on user acquisition and engagement for gaming companies

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2015, with a 10-year history in the industry

Company Description:

• Exmox is an engagement-driven User Acquisition provider, helping gaming companies scale and engage their user base on both Android and iOS
• The company specializes in building customized reward funnels to help clients reach their marketing goals
• Exmox engages users on a deeper level, focusing on long-term advertising solutions

Company Specialties:

• User Acquisition
• Engagement-driven Advertising
• Customized Reward Funnels
• Mobile Gaming Apps

Company Website: exmox.com

ASSUMPTION: Exmox's focus on engagement-driven advertising sets it apart from traditional user acquisition providers, emphasizing long-term user value over short-term gains.

📊 Role Analysis

Career Level: Senior, indicating a high level of responsibility and autonomy in decision-making

Reporting Structure: This role likely reports directly to the Head of Data or a similar senior position within the data team

Work Arrangement: Hybrid, with remote work on Mondays and Fridays, and in-office work on Tue-Thu

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to work on interdisciplinary projects with data engineering and data science teams
• Possibility to expand responsibilities based on the company's evolving needs

ASSUMPTION: As a mid-sized company, Exmox offers opportunities for growth and impact, with a clear path for career progression as the company expands.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a socializing area for relaxing activities during the workday

Office Location(s): Rödingsmarkt, Hamburg, HH 20459, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong economy
• The city is known for its port, which is the third-largest port in Europe
• Hamburg has a high quality of life, with a well-developed public transportation system and numerous parks and green spaces

Work Schedule: Flexible working hours, with a hybrid work model that combines remote work and in-office collaboration

ASSUMPTION: The hybrid work model offers a good balance between remote work and in-office collaboration, fostering both flexibility and team cohesion.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• On-site or virtual technical interview to evaluate data analysis and problem-solving skills
• Final interview with key stakeholders to discuss the role's fit within the team and company

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical proficiency in SQL, Python, and Tableau

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your SQL, Python, and Tableau skills, and practicing data analysis exercises
• Research Exmox's company culture and values to demonstrate your cultural fit during the interview

ATS Keywords: Marketing Analytics, Mobile Gaming Apps, Mobile Measurement Partners, Attribution Models, ROAS Calculations, Marketing Effectiveness Metrics, User Behavior Analysis, SQL, Python, Tableau, Data Insights, Stakeholder Collaboration, Dashboard Development, Cross-Functional Collaboration, Statistical Modeling, Campaign Optimization

ASSUMPTION: Exmox's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• SQL
• Python
• Tableau
• Mobile Measurement Partners (MMP) like Appsflyer
• Attribution modeling tools (e.g., AppsFlyer, Adjust, or similar)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new solutions to improve data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Exmox values collaboration, innovation, and a data-driven approach to decision-making
• The company fosters a culture of continuous learning and improvement
• Exmox prioritizes work-life balance and offers flexible working arrangements

Work Style:

• Exmox values proactive, self-starters who can work independently and collaboratively
• The company encourages a test-and-learn approach to problem-solving
• Exmox fosters a dynamic and fast-paced work environment

Self-Assessment Questions:

• Do you thrive in an international, fast-paced environment, comfortable working with minimal direction in ambiguous situations?
• Are you comfortable working with both technical and non-technical stakeholders to convey complex data insights?
• Do you enjoy collaborating with cross-functional teams to optimize data tracking and attribution?

ASSUMPTION: Exmox's company culture values collaboration, innovation, and a data-driven approach, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working with large, complex datasets, presenting technical challenges that need to be overcome
• Exmox's fast-paced environment may require adaptability and the ability to manage multiple priorities simultaneously
• The hybrid work model may present communication challenges, requiring strong collaboration skills to maintain team cohesion
• Working in a mid-sized company may present limited resources for certain projects, requiring creative problem-solving

ASSUMPTION: While Exmox offers numerous benefits and opportunities for growth, the role may present challenges that require strong technical skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Data Analyst roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management
• Exmox's focus on engagement-driven advertising sets it apart from traditional user acquisition providers, offering a unique opportunity to work on innovative, long-term advertising solutions
• Career progression in this role may involve leading and mentoring junior team members, as well as expanding responsibilities based on the company's growth

ASSUMPTION: This role offers a unique opportunity to work on innovative, long-term advertising solutions, with a focus on cross-functional collaboration and stakeholder management.

📝 Sample Projects

• Developing and maintaining automated dashboards to track user acquisition, retention, and market trends
• Conducting ad-hoc data analysis to inform business decisions and optimize marketing campaigns
• Collaborating with cross-functional teams to optimize data tracking and attribution, ensuring accurate marketing data collection

ASSUMPTION: These sample projects reflect the role's key responsibilities and provide insight into the day-to-day tasks required to succeed in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Exmox support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Exmox approach data governance and security?
• What are the most challenging aspects of working in this role, and how have previous incumbents addressed them?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the company's commitment to employee growth, and the challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your SQL, Python, and Tableau skills, and practicing data analysis exercises
• Research Exmox's company culture and values to demonstrate your cultural fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.