(Senior) Marketing Data Analyst (m/f/x) – Remote, Germany

📌 Core Information

🔹 Job Title: (Senior) Marketing Data Analyst (m/f/x) – Remote, Germany

🔹 Company: sevDesk GmbH

🔹 Location: Offenburg, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote, Germany)

🚀 Job Overview

Key aspects of this role include:

• Building and evolving a marketing measurement framework
• Driving advanced analytics setups and keeping performance reporting decision-ready
• Leading data projects and analyses that deliver measurable impact
• Championing a culture of experimentation and translating complex findings into compelling stories

ASSUMPTION: This role requires a high level of data analysis and interpretation skills, as well as strong communication skills to effectively convey insights to both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Own and evolve the marketing measurement framework, triangulating MMM, MTA, and incremental testing to create a single source of truth for spend efficiency and ROI

✅ Drive advanced analytics setups, building and automating Looker dashboards that surface trends and anomalies for Growth, Brand, and execs

✅ Lead additional data projects, from lead quality scoring to revenue forecasting models, scoping, prototyping, and shipping projects and analyses that deliver measurable impact

✅ Champion a culture of experimentation, setting statistical guardrails for A/B tests, running post-test analysis, and translating results into next step recommendations

✅ Monitor data quality (tracking, taxonomy, attribution) and partner with Data Engineering to keep Snowflake warehouse and dbt models spotless

✅ Turn complex findings into crisp, compelling stories that influence roadmaps and budget decisions

ASSUMPTION: This role requires a strong understanding of marketing measurement frameworks, advanced analytics setups, and data project management. Additionally, the ability to communicate complex findings effectively is crucial.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: 5+ years as a marketing, growth, or product data analyst (SaaS experience is a plus)

Required Skills:

• Expert SQL skills; hands-on with Looker or similar BI tools; comfortable inside Snowflake
• Strong understanding of statistics, especially significance testing and causal inference for A/B and multivariate experiments
• Deep knowledge of MMM, MTA, and incremental testing methodologies
• Solid base in data science concepts (Python or R for modelling and automation, version control, orchestration tools)
• Excellent written and verbal communication (German C2 & English C1) to communicate data-driven insights clearly to both technical and non-technical stakeholders

Preferred Skills:

• Experience with Snowplow, Metabase, or Mixpanel
• Familiarity with dbt

ASSUMPTION: Candidates should have a strong foundation in data analysis, statistics, and data science concepts, as well as excellent communication skills to effectively convey insights to stakeholders.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a senior marketing data analyst role in Germany)

Benefits:

• Stock Option Plan
• Company Pension
• 30 vacation days
• 3 additional days for social engagement
• 30 Workation days
• Learning budget
• Bike leasing
• Monthly voucher of choice (Amazon, IKEA, Car Sharing, etc.)
• Amazon book flat
• Corporate discounts

Working Hours: 40 hours per week, with flexible work arrangements

ASSUMPTION: The estimated salary range is based on industry standards for a senior marketing data analyst role in Germany. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically cloud accounting software for self-employed individuals and small businesses

Company Size: 201-500 employees (Medium-sized company)

Founded: 2013

Company Description:

• sevDesk is an intuitive cloud accounting software that empowers founders, self-employed individuals, and small business owners to focus on what truly matters by automating their accounting tasks
• The company aims for excellence, continuous expansion, and daily improvement of its product and work life
• sevDesk relies on a strong culture, innovative spirit, and unwavering passion to achieve its goals

Company Specialties:

• Cloud accounting software
• Accounting automation
• Self-employed and small business solutions

Company Website: https://www.sevdesk.de/

ASSUMPTION: sevDesk is a medium-sized company focused on providing accounting solutions for self-employed individuals and small businesses. The company values innovation, continuous improvement, and a strong company culture.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: The (Senior) Marketing Data Analyst will sit in the marketing team and partner with Growth, Brand, Finance, and Data Engineering teams

Work Arrangement: Hybrid (Remote, Germany) with flexible work arrangements

Growth Opportunities:

• Potential to grow into a leadership role within the data team or take on more strategic responsibilities within the marketing department
• Opportunities to work on diverse data projects and gain experience in various aspects of marketing data analysis
• Chance to collaborate with cross-functional teams and develop skills in data storytelling and communication

ASSUMPTION: This role offers opportunities for growth and development within the data team or marketing department, as well as the chance to work on diverse data projects and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: Hybrid (Remote, Germany) with an office located in Offenburg, Baden-Württemberg, Germany

Office Location(s): Hauptstraße 115, Offenburg, Baden-Württemberg 77652, DE

Geographic Context:

• Offenburg is a city in the state of Baden-Württemberg, Germany, with a population of approximately 58,000 people
• The city is located in the Upper Rhine region, near the French and Swiss borders
• Offenburg offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: 40 hours per week, with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and in-person collaboration with the team in Offenburg.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the data team and other relevant stakeholders
• Final decision and job offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication skills, both written and verbal
• Cultural fit and alignment with sevDesk's values
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant data analysis and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with sevDesk's company culture
• Prepare examples of data-driven insights and stories to share during the interview
• Research sevDesk's company culture and values to show your enthusiasm and alignment with the organization

ATS Keywords: Marketing Data Analysis, SQL, Looker, Snowflake, MMM, MTA, Incremental Testing, Data Storytelling, Data Quality Monitoring, Data Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's data analysis and communication skills, as well as their cultural fit with sevDesk's values. Preparation should include researching the company and preparing examples of data-driven insights and stories.

🛠️ Tools & Technologies

• Snowflake
• dbt
• Snowplow
• Looker
• Metabase
• Mixpanel
• Python
• R

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Strong company culture and teamwork
• Flexibility and adaptability
• Empowered ownership and decision-making

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Flexible and remote-friendly work environment
• Focus on impact and results

Self-Assessment Questions:

• How do you align with sevDesk's values of innovation, continuous improvement, and strong company culture?
• How do you approach data-driven decision-making and communicating complex findings to non-technical stakeholders?
• How do you balance working independently and collaborating with cross-functional teams in a hybrid work environment?

ASSUMPTION: sevDesk values candidates who are aligned with their company culture, have strong data analysis and communication skills, and can thrive in a flexible, hybrid work environment.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with the team in Offenburg
• Managing data quality and ensuring accurate tracking, taxonomy, and attribution may require significant effort and attention to detail
• Balancing multiple data projects and analyses may require strong time management and prioritization skills
• Working in a fast-paced, growing company may present challenges in terms of adapting to change and maintaining a strong work-life balance

ASSUMPTION: These challenges can be mitigated by effective communication, strong time management skills, and a willingness to adapt to change in a fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other marketing data analyst roles, this position places a greater emphasis on building and evolving a marketing measurement framework and driving advanced analytics setups
• This role requires a strong understanding of marketing measurement frameworks, advanced analytics setups, and data project management, as well as excellent communication skills
• Career progression in this role may lead to leadership positions within the data team or more strategic responsibilities within the marketing department

ASSUMPTION: This role offers unique opportunities for growth and development within the data team or marketing department, as well as the chance to work on diverse data projects and collaborate with cross-functional teams.

📝 Sample Projects

• Developing and implementing a marketing measurement framework to optimize spend efficiency and ROI
• Driving advanced analytics setups to surface trends and anomalies in marketing performance data
• Leading a data project to improve lead quality scoring and revenue forecasting models

ASSUMPTION: These sample projects demonstrate the range of data analysis and project management skills required for this role, as well as the opportunity to work on diverse and impactful projects within the marketing department.

❓ Key Questions to Ask During Interview

• How does the data team collaborate with other departments, such as Growth, Brand, and Finance, to drive marketing strategy and decision-making?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does sevDesk support the professional development and growth of its employees, particularly within the data team?
• What is the work-life balance like for employees in this role, and how does sevDesk support work-life balance?
• How does sevDesk foster a culture of innovation and continuous improvement within the data team and the company as a whole?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, as well as the opportunities for growth and development within the data team and marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant data analysis and marketing experience, as well as your fit with sevDesk's company culture
• Prepare examples of data-driven insights and stories to share during the interview
• Research sevDesk's company culture and values to demonstrate your enthusiasm and alignment with the organization
• Follow up with the hiring manager, Marc Riehle, one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.