📌 Core Information
🔹 Job Title: Senior Marketing Data Analyst - SMB
🔹 Company: Microsoft
🔹 Location: Redmond, WA (Primary) & New York, NY (Secondary)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Acting as a strategic partner to drive business growth through data-driven insights
- Developing self-serve data analytics, insights, and reports for SMB & Marketing
- Collaborating cross-functionally to understand and react quickly to business needs
- Establishing oneself as a trusted advisor and strategic thinker
- Supporting professional development and fostering an inclusive work environment
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and maintain data models, insights, and reports to support SMB & Marketing business growth
✅ Serve as a strategic partner to cross-functional teams, enabling quick reactions to business needs
✅ Create and deliver presentations to stakeholders, communicating complex data insights clearly and effectively
✅ Collaborate with data engineers and data scientists to improve data quality and accessibility
✅ Stay up-to-date with industry trends and best practices in data analytics and marketing
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to convey insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in data analysis, business intelligence, or a related field, with a focus on marketing or advertising
Required Skills:
- Proficient in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau)
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Familiarity with marketing and advertising concepts
Preferred Skills:
- Experience with big data tools (e.g., Hadoop, Spark, Hive)
- Knowledge of AI and machine learning concepts
- Fluency in multiple languages
ASSUMPTION: While a strong educational background is important, relevant experience and a proven track record of driving business growth through data insights are equally valuable.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically 8:00 AM - 5:00 PM PST (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Microsoft and comparable companies. Final compensation will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Microsoft operates in the technology industry, with a focus on software, hardware, and services. The company is a leader in cloud computing, productivity tools, and gaming.
Company Size: Microsoft is a large corporation with over 180,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. The company has since grown to become one of the world's largest and most valuable technology companies.
Company Description:
- Microsoft is committed to empowering every person and every organization on the planet to achieve more.
- The company fosters a culture of inclusion, respect, and integrity, with a growth mindset and a focus on innovation.
- Microsoft offers a wide range of products and services, including operating systems (Windows), productivity tools (Office), cloud computing (Azure), and gaming (Xbox, Xbox Game Studios).
Company Specialties:
- Cloud computing and infrastructure
- Productivity tools and services
- Operating systems and hardware
- Gaming and entertainment
Company Website: microsoft.com
ASSUMPTION: Microsoft's size and diversity offer numerous opportunities for career growth and development. The company's commitment to innovation and empowerment creates a dynamic work environment.
📊 Role Analysis
Career Level: This role is at the senior level, with the expectation of significant experience and expertise in data analysis and marketing.
Reporting Structure: The Senior Marketing Data Analyst will report directly to the Analytics & Applications team within the Advertising & Monetization group at Microsoft AI (MAI).
Work Arrangement: This role is primarily on-site, with flexibility for remote work. The primary office location is in Redmond, WA, with a secondary location in New York, NY.
Growth Opportunities:
- Potential to take on broader responsibilities and establish oneself as a strategic advisor within the team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams across Microsoft.
- Support for professional development and career growth within the organization.
ASSUMPTION: This role offers significant opportunities for growth and development, both within the team and across the broader organization.
🌍 Location & Work Environment
Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Redmond, WA (Primary) & New York, NY (Secondary)
Geographic Context:
- Redmond, WA: Located near Seattle, Redmond offers a mix of urban and outdoor living, with a strong tech industry presence.
- New York, NY: A global hub for finance, media, and technology, New York offers a fast-paced, multicultural environment.
Work Schedule: The work schedule is typically Monday - Friday, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: The work environment at Microsoft is dynamic and collaborative, with a focus on innovation and empowerment. The geographic locations offer diverse living experiences and opportunities for personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final decision and offer
Key Assessment Areas:
- Technical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Microsoft's values
- Strategic thinking and business acumen
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description.
- Prepare for the technical assessment by brushing up on your SQL, Excel, and data visualization skills.
- Research Microsoft's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company.
ATS Keywords: Data analysis, marketing, business growth, strategic partner, data models, insights, reports, cross-functional teams, AI, machine learning, big data, Hadoop, Spark, Hive, Power BI, Tableau, SQL, Excel
ASSUMPTION: The application process at Microsoft is thorough and competitive, with a focus on assessing technical skills, cultural fit, and strategic thinking.
🛠️ Tools & Technologies
- SQL
- Excel
- Power BI
- Tableau
- Hadoop
- Spark
- Hive
- AI and machine learning tools (e.g., Azure ML, Python, R)
ASSUMPTION: The tools and technologies required for this role are standard in the data analysis and marketing fields. Familiarity with Microsoft's proprietary tools and platforms may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- One Microsoft
- Innovation
- Customer obsession
- One team
- Growth mindset
- Inclusive
- One company
Work Style:
- Collaborative and inclusive
- Focused on innovation and continuous learning
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you passionate about driving business growth through data insights?
- Do you embrace a growth mindset and continuous learning?
- Are you comfortable working with diverse teams and stakeholders?
ASSUMPTION: Microsoft values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Working with large, complex datasets and ensuring data quality
- Balancing the need for quick reactions to business needs with the importance of thorough data analysis
- Effectively communicating complex data insights to non-technical stakeholders
- Managing multiple projects and priorities simultaneously
- Adapting to a dynamic work environment and changing business needs
ASSUMPTION: This role presents unique challenges that require strong analytical, communication, and project management skills.
📈 Similar Roles Comparison
- Compared to other senior data analyst roles, this position places a stronger emphasis on marketing and advertising concepts.
- Within Microsoft, this role is unique in its focus on the SMB & Marketing ecosystem within the Advertising & Monetization group at MAI.
- Career progression in this role may involve taking on broader responsibilities, establishing oneself as a strategic advisor, and driving business growth through data insights.
ASSUMPTION: This role is distinct in its focus on the SMB & Marketing ecosystem within Microsoft AI. Comparable roles may be found in other large technology companies or marketing agencies.
📝 Sample Projects
- Developing a self-serve dashboard to track SMB customer acquisition and retention metrics
- Analyzing advertising campaign performance and optimizing targeting strategies
- Creating predictive models to identify high-potential SMB customers and tailor marketing efforts
ASSUMPTION: These sample projects illustrate the types of data analysis and insights required to drive business growth in the SMB & Marketing ecosystem at Microsoft AI.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy of the Advertising & Monetization team at MAI?
- What are the most pressing business challenges facing the SMB & Marketing ecosystem, and how can this role address them?
- How does Microsoft support the professional development and career growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does this role collaborate with other teams and stakeholders within Microsoft AI and the broader organization?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's support for professional development, and the work environment and collaboration expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and marketing
- Prepare for the technical assessment by brushing up on your SQL, Excel, and data visualization skills
- Research Microsoft's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company
- Follow up with the recruiter or hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
