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Senior Marketing Data Analyst - SMB

Microsoft
Full-time
On-site
Redmond, Washington, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Data Analyst - SMB

πŸ”Ή Company: Microsoft

πŸ”Ή Location: Redmond, WA (Primary) & New York, NY (Secondary)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Advertising

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as a strategic partner to drive business growth through data-driven insights
  • Developing self-serve data analytics, insights, and reports for SMB & Marketing
  • Collaborating cross-functionally to understand and react quickly to business needs
  • Establishing oneself as a trusted advisor and strategic thinker
  • Supporting professional development and fostering an inclusive work environment

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Develop and maintain data models, insights, and reports to support SMB & Marketing business growth

βœ… Serve as a strategic partner to cross-functional teams, enabling quick reactions to business needs

βœ… Create and deliver presentations to stakeholders, communicating complex data insights clearly and effectively

βœ… Collaborate with data engineers and data scientists to improve data quality and accessibility

βœ… Stay up-to-date with industry trends and best practices in data analytics and marketing

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to convey insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in data analysis, business intelligence, or a related field, with a focus on marketing or advertising

Required Skills:

  • Proficient in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau)
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work effectively with cross-functional teams
  • Familiarity with marketing and advertising concepts

Preferred Skills:

  • Experience with big data tools (e.g., Hadoop, Spark, Hive)
  • Knowledge of AI and machine learning concepts
  • Fluency in multiple languages

ASSUMPTION: While a strong educational background is important, relevant experience and a proven track record of driving business growth through data insights are equally valuable.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on experience and location)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Generous time off and paid holidays
  • Employee stock purchase plan
  • Tuition assistance and professional development opportunities

Working Hours: Full-time, typically 8:00 AM - 5:00 PM PST (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Microsoft and comparable companies. Final compensation will depend on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Microsoft operates in the technology industry, with a focus on software, hardware, and services. The company is a leader in cloud computing, productivity tools, and gaming.

Company Size: Microsoft is a large corporation with over 180,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. The company has since grown to become one of the world's largest and most valuable technology companies.

Company Description:

  • Microsoft is committed to empowering every person and every organization on the planet to achieve more.
  • The company fosters a culture of inclusion, respect, and integrity, with a growth mindset and a focus on innovation.
  • Microsoft offers a wide range of products and services, including operating systems (Windows), productivity tools (Office), cloud computing (Azure), and gaming (Xbox, Xbox Game Studios).

Company Specialties:

  • Cloud computing and infrastructure
  • Productivity tools and services
  • Operating systems and hardware
  • Gaming and entertainment

Company Website: microsoft.com

ASSUMPTION: Microsoft's size and diversity offer numerous opportunities for career growth and development. The company's commitment to innovation and empowerment creates a dynamic work environment.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, with the expectation of significant experience and expertise in data analysis and marketing.

Reporting Structure: The Senior Marketing Data Analyst will report directly to the Analytics & Applications team within the Advertising & Monetization group at Microsoft AI (MAI).

Work Arrangement: This role is primarily on-site, with flexibility for remote work. The primary office location is in Redmond, WA, with a secondary location in New York, NY.

Growth Opportunities:

  • Potential to take on broader responsibilities and establish oneself as a strategic advisor within the team.
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams across Microsoft.
  • Support for professional development and career growth within the organization.

ASSUMPTION: This role offers significant opportunities for growth and development, both within the team and across the broader organization.

🌍 Location & Work Environment

Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Redmond, WA (Primary) & New York, NY (Secondary)

Geographic Context:

  • Redmond, WA: Located near Seattle, Redmond offers a mix of urban and outdoor living, with a strong tech industry presence.
  • New York, NY: A global hub for finance, media, and technology, New York offers a fast-paced, multicultural environment.

Work Schedule: The work schedule is typically Monday - Friday, with flexibility for remote work and adjusted hours as needed.

ASSUMPTION: The work environment at Microsoft is dynamic and collaborative, with a focus on innovation and empowerment. The geographic locations offer diverse living experiences and opportunities for personal growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a recruiter or hiring manager
  • Technical assessment or case study
  • On-site or virtual interview with the team
  • Final decision and offer

Key Assessment Areas:

  • Technical skills and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Microsoft's values
  • Strategic thinking and business acumen

Application Tips:

  • Highlight relevant experience and achievements in data analysis and marketing.
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job description.
  • Prepare for the technical assessment by brushing up on your SQL, Excel, and data visualization skills.
  • Research Microsoft's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company.

ATS Keywords: Data analysis, marketing, business growth, strategic partner, data models, insights, reports, cross-functional teams, AI, machine learning, big data, Hadoop, Spark, Hive, Power BI, Tableau, SQL, Excel

ASSUMPTION: The application process at Microsoft is thorough and competitive, with a focus on assessing technical skills, cultural fit, and strategic thinking.

πŸ› οΈ Tools & Technologies

  • SQL
  • Excel
  • Power BI
  • Tableau
  • Hadoop
  • Spark
  • Hive
  • AI and machine learning tools (e.g., Azure ML, Python, R)

ASSUMPTION: The tools and technologies required for this role are standard in the data analysis and marketing fields. Familiarity with Microsoft's proprietary tools and platforms may be an advantage.

πŸ‘” Cultural Fit Considerations

Company Values:

  • One Microsoft
  • Innovation
  • Customer obsession
  • One team
  • Growth mindset
  • Inclusive
  • One company

Work Style:

  • Collaborative and inclusive
  • Focused on innovation and continuous learning
  • Data-driven and results-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you passionate about driving business growth through data insights?
  • Do you embrace a growth mindset and continuous learning?
  • Are you comfortable working with diverse teams and stakeholders?

ASSUMPTION: Microsoft values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

  • Working with large, complex datasets and ensuring data quality
  • Balancing the need for quick reactions to business needs with the importance of thorough data analysis
  • Effectively communicating complex data insights to non-technical stakeholders
  • Managing multiple projects and priorities simultaneously
  • Adapting to a dynamic work environment and changing business needs

ASSUMPTION: This role presents unique challenges that require strong analytical, communication, and project management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior data analyst roles, this position places a stronger emphasis on marketing and advertising concepts.
  • Within Microsoft, this role is unique in its focus on the SMB & Marketing ecosystem within the Advertising & Monetization group at MAI.
  • Career progression in this role may involve taking on broader responsibilities, establishing oneself as a strategic advisor, and driving business growth through data insights.

ASSUMPTION: This role is distinct in its focus on the SMB & Marketing ecosystem within Microsoft AI. Comparable roles may be found in other large technology companies or marketing agencies.

πŸ“ Sample Projects

  • Developing a self-serve dashboard to track SMB customer acquisition and retention metrics
  • Analyzing advertising campaign performance and optimizing targeting strategies
  • Creating predictive models to identify high-potential SMB customers and tailor marketing efforts

ASSUMPTION: These sample projects illustrate the types of data analysis and insights required to drive business growth in the SMB & Marketing ecosystem at Microsoft AI.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader strategy of the Advertising & Monetization team at MAI?
  • What are the most pressing business challenges facing the SMB & Marketing ecosystem, and how can this role address them?
  • How does Microsoft support the professional development and career growth of its employees?
  • What is the expected timeline for onboarding and ramping up in this role?
  • How does this role collaborate with other teams and stakeholders within Microsoft AI and the broader organization?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's support for professional development, and the work environment and collaboration expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and marketing
  • Prepare for the technical assessment by brushing up on your SQL, Excel, and data visualization skills
  • Research Microsoft's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company
  • Follow up with the recruiter or hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.