📌 Core Information
🔹 Job Title: Senior Marketing Data & Technology Specialist
🔹 Company: Klook
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Klook's marketing technology stack
- Driving customer acquisition and gaining insights into digital channel performance
- Collaborating with cross-functional teams to ensure seamless data integration and alignment
- Staying current with the latest developments and best practices in the MarTech landscape
ASSUMPTION: This role requires a high level of technical expertise and experience in marketing technology, digital analytics, or performance marketing. The ideal candidate will have a strong analytical mindset and excellent communication skills.
📋 Key Responsibilities
✅ GA4 Management & Analysis: Own the implementation, configuration, and ongoing maintenance of Google Analytics 4. Develop custom reports, segments, and audiences. Analyze website and app behavior to provide actionable insights for optimization.
✅ Paid Social Technology: Implement and troubleshoot tracking solutions (Pixels, Conversion APIs, etc.) for Meta (Facebook/Instagram) and TikTok advertising platforms. Ensure accurate conversion tracking and data flow.
✅ Channel Tracking & Attribution: Manage and leverage our Mobile Measurement Partner (MMP) like AppsFlyer (or similar) for app install and in-app event tracking. Analyze attribution data to understand channel effectiveness and user journeys.
✅ BigQuery Data Analysis: Utilize BigQuery to query, merge, and analyze large datasets from various marketing sources (GA4, Ads Platforms, MMP, CRM, etc.). Develop complex SQL queries for deep-dive analysis and build data models to support reporting needs.
✅ Reporting & Visualization: Create and maintain dashboards (e.g., using Looker Studio, Tableau, or similar tools connected to BigQuery) to visualize marketing performance, track KPIs, and communicate insights to stakeholders.
✅ Technical Troubleshooting: Diagnose and resolve tracking discrepancies, data inconsistencies, and other technical issues within the marketing tech stack.
✅ Collaboration: Work closely with marketing channel managers, data analysts, product teams, and potentially engineering to ensure seamless data integration and alignment on measurement strategies.
✅ Stay Current: Keep abreast of the latest developments and best practices in GA4, social ad platforms, MMPs, BigQuery, and the broader MarTech landscape.
ASSUMPTION: This role involves a high degree of technical complexity and requires a strong focus on data-driven decision-making. The ideal candidate will be comfortable working with various marketing technologies and tools.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or a related quantitative field is preferred.
Experience: At least 5+ years of experience in marketing technology, digital analytics, or performance marketing role with a strong technical focus.
Required Skills:
- Proven expertise in Google Analytics 4 setup, configuration, reporting, and analysis
- Demonstrable experience implementing and managing tracking (Pixels, CAPI) for Meta and TikTok advertising platforms
- Hands-on experience with mobile measurement partners like AppsFlyer, Adjust, Kochava, or similar platforms, including setup and analysis
- Strong proficiency in SQL for querying complex datasets within Google BigQuery
- Excellent analytical, quantitative, and problem-solving skills
- Strong verbal and written communication skills to explain technical concepts to non-technical audiences
Preferred Skills:
- Experience with Google Tag Manager (GTM)
- Experience with other advertising platforms (e.g., Google Ads, programmatic)
- Experience with data visualization tools (Looker Studio, Tableau, Power BI)
- Basic understanding of scripting languages (e.g., Python, SQL, JavaScript) for automation or data manipulation
- Experience working in an e-commerce or mobile app-focused business
ASSUMPTION: While the required skills are essential for this role, the ideal candidate will also possess a strong work ethic, attention to detail, and the ability to work well in a team environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Data & Technology Specialist in Singapore, the estimated salary range is SGD 80,000 - 120,000 per year. This range is inclusive of base salary and variable compensation.
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time-off policies, including vacation, sick leave, and public holidays
- Employee discounts on Klook experiences and services
- Opportunities for professional development and growth
Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for occasional overtime or working on weekends as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Klook is a leading travel and experiences platform, specializing in curating joyful experiences for users around the world. The company operates in a competitive and dynamic market, focusing on attractions, tours, local transportation, and stays.
Company Size: Klook is a mid-sized company with approximately 1,748 employees, providing a collaborative and innovative work environment. This size allows for ample opportunities for growth and career development.
Founded: Klook was founded in 2014, with its headquarters in Hong Kong. The company has since expanded its presence to over 2,700 destinations worldwide, offering a wide range of experiences for users to enjoy.
Company Description:
- Klook is Asia's leading travel and experiences platform, curating the most joyful experiences for users to satisfy their curiosity for adventure and experiences at home and around the world
- The company offers a wide range of activities, from attractions and tours to local transportation and stays, through its website and app
- Klook is committed to inspiring and enabling more moments of joy through its platform, with a focus on providing exceptional customer service and support
Company Specialties:
- e-commerce
- travel tech
- local experiences
- technology
- marketing
- business development
- and software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook's focus on providing joyful experiences for users sets it apart in the travel and experiences industry. The company's commitment to exceptional customer service and support is a key factor in its success and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing technology and data analysis. The ideal candidate will have a proven track record of success in a similar role and be able to hit the ground running.
Reporting Structure: The Senior Marketing Data & Technology Specialist will report directly to the Head of Marketing Data & Technology and work closely with cross-functional teams, including marketing channel managers, data analysts, and product teams.
Work Arrangement: This role requires a full-time on-site presence at Klook's Singapore office. However, the company may consider flexible work arrangements for the right candidate.
Growth Opportunities:
- As Klook continues to expand its presence and offerings, there will be ample opportunities for the right candidate to grow and develop within the company
- The company encourages a culture of innovation and continuous learning, providing employees with the resources and support they need to succeed
- Klook offers a competitive benefits package, including retirement savings plans and employee discounts on Klook experiences and services
ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong work ethic and a passion for data-driven decision-making. They will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly.
🌍 Location & Work Environment
Office Type: Klook's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity. The company encourages a culture of open communication and teamwork.
Office Location(s): Klook's Singapore office is located at 71 Robinson Road, #06-03, Singapore 068895.
Geographic Context:
- Singapore is a major hub for travel and tourism in Southeast Asia, with a thriving startup ecosystem and a strong focus on innovation and technology
- The city-state is known for its multiculturalism, vibrant food scene, and diverse range of attractions and experiences
- Singapore's strategic location and robust infrastructure make it an ideal base for regional operations and expansion
Work Schedule: The standard workweek for this role is 40 hours, with some flexibility for occasional overtime or working on weekends as needed to meet project deadlines. Klook offers a generous time-off policy, including vacation, sick leave, and public holidays.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly. They will also be able to work well in a team and collaborate effectively with cross-functional teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition Team
- Technical assessment or case study
- Final round interview with the hiring manager and relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing technology and data analysis
- Problem-solving skills and ability to think critically
- Communication skills and ability to explain technical concepts to non-technical audiences
- Cultural fit and alignment with Klook's values and mission
- Adaptability and ability to work well in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Google Analytics 4, social ad platforms, and mobile measurement partners in detail
- Demonstrate your understanding of Klook's business and the travel and experiences industry by researching the company and its competitors
- Showcase your ability to think critically and solve problems by preparing for technical assessments or case studies
ATS Keywords: Google Analytics 4, GA4, marketing technology, data analysis, social ad platforms, mobile measurement, BigQuery, SQL, attribution, customer acquisition, digital channels, marketing performance, reporting, visualization, collaboration, technical troubleshooting, MarTech
ASSUMPTION: The ideal candidate for this role will have a strong technical background and a proven track record of success in marketing technology and data analysis. They will also be a strong communicator and able to work well in a team environment.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Meta (Facebook/Instagram) and TikTok advertising platforms
- Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, Kochava, or similar platforms
- Google BigQuery
- SQL
- Data visualization tools (Looker Studio, Tableau, Power BI)
- Google Tag Manager (GTM)
- Other advertising platforms (e.g., Google Ads, programmatic)
- Scripting languages (e.g., Python, JavaScript) for automation or data manipulation
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above and be comfortable working with new and emerging technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer First: We put our customers at the heart of everything we do
- Push Boundaries: We challenge the status quo and innovate to create unique experiences
- Critical Thinking: We make data-driven decisions and continuously improve our processes
- Build for Scale: We design our solutions to grow and adapt to our users' needs
- Less is More: We focus on simplicity and efficiency in our operations
- Win as One: We collaborate and support each other to achieve our common goals
Work Style:
- Klook encourages a culture of open communication, teamwork, and collaboration
- The company values diversity and inclusion, fostering a supportive and inclusive work environment
- Klook offers opportunities for professional development and growth, encouraging employees to take on new challenges and expand their skillsets
Self-Assessment Questions:
- Do you align with Klook's customer-first approach, and how have you demonstrated this in your previous roles?
- How do you approach pushing boundaries and innovating in your work, and can you provide an example of a time when you successfully challenged the status quo?
- How do you ensure that your work is efficient and effective, and can you provide an example of a time when you successfully streamlined a process or improved a workflow?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Klook's values and work style. They will be a self-starter with a strong work ethic and a passion for data-driven decision-making.
⚠️ Potential Challenges
- This role requires a high degree of technical expertise and experience, which may limit the candidate pool
- The fast-paced, dynamic nature of the travel and experiences industry may present challenges in terms of data availability and accuracy
- The role may require occasional overtime or working on weekends to meet project deadlines, which could impact work-life balance
- The competitive nature of the travel and experiences industry may present challenges in terms of customer acquisition and retention
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly. They will also be able to work well in a team and collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Data Analyst or Senior Marketing Technology Specialist, with a focus on data-driven decision-making and optimization
- Unlike other roles in the industry, this position requires a strong technical background and a proven track record of success in marketing technology and data analysis
- Career paths for this role may include progression to a Director of Marketing Data & Technology or a similar leadership position within the company
ASSUMPTION: The ideal candidate for this role will have a strong technical background and a proven track record of success in marketing technology and data analysis. They will also be a strong communicator and able to work well in a team environment.
📝 Sample Projects
- Developing a custom GA4 dashboard to track key performance indicators (KPIs) for a major marketing campaign
- Implementing and testing a new social ad platform to optimize customer acquisition costs (CAC) and return on ad spend (ROAS)
- Analyzing mobile app user behavior to identify opportunities for app store optimization (ASO) and improve app store ratings and reviews
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above and be comfortable working with new and emerging technologies as needed.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging data analysis or optimization project you've worked on, and how you approached it?
- How do you ensure the accuracy and reliability of data from various marketing sources, and can you provide an example of a time when you identified and addressed a data discrepancy?
- Can you describe a time when you collaborated with cross-functional teams to improve marketing performance, and what was the outcome?
- How do you stay current with the latest developments and best practices in the MarTech landscape, and can you provide an example of a new tool or technology you've recently explored?
- How do you approach communicating complex data insights to non-technical stakeholders, and can you provide an example of a successful presentation or report you've created?
ASSUMPTION: The ideal candidate for this role will be a strong communicator and able to work well in a team environment. They will also have a strong technical background and a proven track record of success in marketing technology and data analysis.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessments or case studies by brushing up on your knowledge of Google Analytics 4, social ad platforms, and mobile measurement partners
- Research Klook's business and the travel and experiences industry to demonstrate your understanding of the company and its competitors
- Follow up with the Klook Talent Acquisition Team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
