📌 Core Information
🔹 Job Title: Senior Marketing Manager - Brand Management Diabetes/Healthcare (m/w/d)
🔹 Company: Dexcom
🔹 Location: Mainz, Rhineland-Palatinate, Germany
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Mainz, Germany) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leadership of the brand management team for continuous glucose monitoring in the DACH region
- Development and implementation of local marketing strategies and tactics based on international and regional marketing plans
- Cross-functional collaboration with sales, medical affairs, market access, and international marketing teams
- Project management and coordination with agencies and partners in the areas of graphics, PR, and media
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to adapt to a dynamic and evolving market.
📋 Key Responsibilities
✅ Lead the brand management team in the DACH region for continuous glucose monitoring
✅ Develop and implement local marketing strategies and tactics based on international and regional marketing plans
✅ Plan, organize, and execute cross-channel campaigns for new and existing customers
✅ Prepare and successfully execute product launches
✅ Develop and expand customer-specific information materials, such as brochures, mailings, email, and WhatsApp marketing
✅ Monitor and evaluate marketing activities, interpret data, and derive measures
✅ Continuously monitor the market and competition
✅ Collaborate with key opinion leaders and participate in national and international congresses
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: A degree in business administration, healthcare management, or a related field with a focus on marketing or communication
Experience: At least 8 years of experience in brand management, product management, or marketing, ideally in consumer health or medical technology, with leadership experience
Required Skills:
- Proven leadership skills and experience in managing a marketing team
- Experience in product lifecycle management, marketing plan development, and marketing activity control
- Experience in managing communication agencies
Preferred Skills:
- Experience in the medical technology or consumer health sector
- Fluency in German and English
ASSUMPTION: Candidates with experience in the medical technology or consumer health sector may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €100,000 per year (based on experience and industry standards for a senior marketing manager in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Hybrid work arrangement with 3 days on-site in Mainz, Germany
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing manager in Germany. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on continuous glucose monitoring for people with diabetes
Company Size: 10,001+ employees (global), with a presence in multiple countries, including Germany
Founded: 1999, with headquarters in San Diego, California, USA
Company Description:
- Dexcom is a pioneer in glucose sensing, empowering people to take control of their health since 1999
- The company develops innovative technologies that transform how people manage diabetes
- Dexcom leads by listening to the needs of users, caregivers, and providers to simplify and improve glucose management
Company Specialties:
- Continuous Glucose Monitoring
- Medical Devices
- Diabetes
- Decision Support
- Data
- Mobile Software
- Sensors
- Biosensors
- Glucose Biosensors
- Wellness
Company Website: careers.dexcom.com/careers/index
ASSUMPTION: Dexcom's global presence and focus on innovation make it an attractive employer for candidates seeking international career opportunities.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the regional marketing director and oversees the brand management team in the DACH region
Work Arrangement: Hybrid, with 3 days on-site in Mainz, Germany, and 2 days remote
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the organization
- Opportunities for professional development and skill-building
- Exposure to international markets and cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Mainz, Germany
Office Location(s): Haifa-Allee 2, Mainz, Rhineland-Palatinate 55128, Germany
Geographic Context:
- Mainz is a vibrant city in the Rhineland-Palatinate region of Germany, known for its rich history and cultural attractions
- The office is conveniently located near public transportation and amenities
- The region offers a high quality of life, with affordable housing and a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The location of this role in Mainz, Germany, offers candidates the opportunity to live and work in a dynamic and historic city with a strong job market and affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the regional marketing director
Key Assessment Areas:
- Leadership skills and experience
- Marketing strategy and planning
- Cross-functional team collaboration
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and teamwork skills
- Research Dexcom's mission, values, and products to demonstrate your enthusiasm for the company and its work
ATS Keywords: Brand Management, Product Management, Marketing, Leadership, Cross-functional Teamwork, Medical Technology, Consumer Health, Diabetes, Glucose Monitoring
ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership skills, marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowering People: Dexcom is committed to empowering people to take control of their health and live confidently
- Innovation: The company fosters a culture of innovation and continuous improvement
- Collaboration: Dexcom values cross-functional teamwork and open communication
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and achieving marketing objectives?
ASSUMPTION: Candidates who align with Dexcom's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a team remotely and balancing on-site presence
- Adapting to a dynamic and evolving market for medical technology
- Balancing multiple priorities and projects simultaneously
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on the DACH region and the specific needs of the continuous glucose monitoring market
- Compared to other marketing management roles, this position offers a unique blend of strategic planning, leadership, and cross-functional collaboration
- Career progression in this role could lead to opportunities in regional or global marketing leadership within Dexcom
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific market and contribute to a global organization's success.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new continuous glucose monitoring product
- Conducting market research and competitive analysis to inform marketing strategy
- Collaborating with cross-functional teams to create customer-facing materials, such as brochures and website content
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within Dexcom?
- What opportunities are there for professional development and growth within the marketing department or other areas of the organization?
- How does Dexcom support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.dexcom.com/careers/index
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and teamwork skills
- Research Dexcom's mission, values, and products to demonstrate your enthusiasm for the company and its work
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
