Senior Marketing Manager, Business Product Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Business Product Marketing

🔹 Company: Commonwealth Bank

🔹 Location: Sydney, NSW - CBP North, 1 Harbour Street

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Everyday Business Banking products
• Collaborating with product stakeholders and agency partners to deliver world-class marketing initiatives
• Driving growth and customer advocacy through acquisition-focused strategies
• Managing a team and working with multiple stakeholders in a matrix organization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B and product marketing within the financial services industry.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for new and existing product propositions

✅ Understanding product P&L, business objectives, and targets to ensure effective marketing activity

✅ Collaborating with product and digital teams to understand customer journeys and develop marketing solutions

✅ Identifying new growth opportunities and devising strategies to leverage them

✅ Working across all marketing channels, with a strong focus on digital and direct communications

✅ Optimizing campaigns and measuring, tracking, and benchmarking marketing activities against customer and commercial objectives

✅ Managing and negotiating with stakeholders to ensure delivery of marketing strategies

✅ Collaborating with brand, content, business segment, and events teams to integrate specialist areas into plans

✅ Leveraging group marketing activity to drive presence across key business segments and geographies

✅ Ensuring communication meets brand guidelines, compliance requirements, and standard operating procedures

✅ Influencing and managing the usage of the Customer Engagement Engine to enhance the customer experience

✅ Working with data and analytics teams to drive brand consideration, NPS, and pipeline growth

✅ Building and managing project plans and working groups to ensure program delivery to deadline and high quality

✅ Overall budget management of the cost center

ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7 years of experience in marketing, with a preference for product marketing and B2B financial services

Required Skills:

• Proven experience in developing client value propositions across multiple channels
• Solid understanding of business dynamics, including C-Suite networks and corporate sponsorships
• Experience in client segmentation analysis and drawing insights from analysis
• Previous experience working within a matrix organization with multiple stakeholders
• Proven project management skills and ability to build project plans to deliver to timing and objectives
• Strong strategic marketing experience – the ability to determine marketing solutions to meet business needs

Preferred Skills:

• Previous experience working with creative agencies, external partnerships, and relationship management/executive teams

ASSUMPTION: This role requires a candidate with a strong background in marketing, preferably within the financial services industry, and experience working with multiple stakeholders in a matrix organization.

💰 Compensation & Benefits

Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Senior Marketing Manager role in Sydney with 7-10 years of experience)

Benefits:

• Flexible working arrangements, including changing start and finish times, part-time arrangements, and job share
• Access to learning and development opportunities
• Employee share purchase plan
• Discounted financial products and services

Working Hours: 37.5 hours per week, with flexibility to work from home for up to half of the time each month

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Sydney with the required experience level. Actual salary may vary based on the candidate's skills, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Commonwealth Bank is one of Australia's leading providers of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services.

Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers a wide range of career opportunities and resources for employees.

Founded: 1911. Commonwealth Bank has a long history and established reputation in the Australian financial services industry.

Company Description:

• Australia’s leading provider of financial services
• Over 800,000 shareholders and over 52,000 employees
• Offers a full range of financial services to help all Australians build and manage their finances

Company Specialties:

• Retail banking
• Business banking
• Premium banking
• Funds management
• Superannuation
• Insurance
• Investment and sharebroking

Company Website: http://www.commbank.com.au/

ASSUMPTION: Commonwealth Bank is a well-established and reputable financial services provider with a broad range of products and services. As a large organization, it offers diverse career opportunities and resources for employees.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to advance their careers in a leadership capacity.

Reporting Structure: This role reports directly to the Head of Business Product Marketing and has direct reports within the marketing team.

Work Arrangement: Hybrid. This role requires employees to work on-site for at least half of their time each month, with the flexibility to work from home for the remainder of the time.

Growth Opportunities:

• Progression to a more senior role within the marketing team or the broader business
• Broadening of skills and experience through working with multiple stakeholders and across different business areas
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills, gain exposure to multiple business areas, and work on high-impact projects.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at Commonwealth Bank's corporate headquarters in Sydney, NSW.

Office Location(s): 1 Harbour Street, Sydney, NSW 2000, Australia

Geographic Context:

• Sydney is the largest and most populous city in Australia, with a diverse range of cultural, recreational, and entertainment options
• The CBD area is a major commercial hub, with numerous businesses, shops, and restaurants
• The office is located near public transportation, including trains, buses, and ferries

Work Schedule: Standard business hours, with flexibility to work from home for up to half of the time each month

ASSUMPTION: The location and work environment for this role offer a mix of urban convenience and flexibility, with easy access to public transportation and the option to work from home for part of the time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the hiring manager and a panel of stakeholders
• Final interview with the Head of Business Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Experience with B2B marketing and product marketing within the financial services industry
• Ability to work effectively with multiple stakeholders in a matrix organization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with B2B marketing, product marketing, and working with multiple stakeholders in a matrix organization
• Demonstrate your understanding of the financial services industry and the specific business banking products relevant to this role

ATS Keywords: B2B Marketing, Product Marketing, Business Banking, Financial Services, Matrix Organization, Stakeholder Management, Strategic Marketing, Campaign Optimization, Customer Engagement, Brand Management, Collaboration, Communication, Leadership, Negotiation

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, leadership skills, and relevant experience within the financial services industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, marketing automation platforms, and data analysis and visualization tools to effectively manage marketing campaigns and customer data.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Integrity
• Accountability
• Respect
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering outcomes
• Adaptable and responsive to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Commonwealth Bank's values, particularly in terms of customer focus and integrity?
• Are you comfortable working in a matrix organization with multiple stakeholders?
• Do you have strong communication and interpersonal skills, and are you able to work effectively with a diverse range of team members and stakeholders?

ASSUMPTION: Commonwealth Bank places a strong emphasis on cultural fit, with a focus on customer focus, integrity, accountability, respect, collaboration, and a results-driven work style. Candidates should be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Working with multiple stakeholders in a matrix organization can be complex and time-consuming
• The role requires a high level of strategic thinking and problem-solving, which can be challenging at times
• The hybrid work arrangement may require additional self-discipline and time management skills to balance work and personal responsibilities
• Sydney's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents several challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on B2B marketing and product marketing within the financial services industry
• As a large financial services provider, Commonwealth Bank offers a broader range of products and services than smaller organizations, presenting more opportunities for career growth and development
• This role is more focused on business banking products, while similar roles in other organizations may be more focused on retail or consumer banking products

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other organizations, with a greater emphasis on B2B marketing and product marketing within the financial services industry and a broader range of products and services to work with.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new business banking product, including market research, customer segmentation, and targeted communication strategies
• Conducting a customer satisfaction survey and using the results to inform marketing strategies and improve customer engagement
• Collaborating with product stakeholders to optimize the customer journey for an existing business banking product, resulting in improved customer satisfaction and reduced churn

ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate may be involved in, demonstrating the role's focus on strategic thinking, customer engagement, and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Business Product Marketing Chapter and the broader Business Marketing Centre of Excellence?
• How does this role collaborate with other teams within the marketing function and the broader business?
• What are the key priorities for this role in the first 90 days?
• How does Commonwealth Bank support the growth and development of its employees in this role?
• What are the key challenges facing the business banking products in the current market, and how does this role contribute to addressing them?

ASSUMPTION: These questions are designed to help the candidate understand the team dynamics, priorities, and challenges specific to this role and the broader business banking products at Commonwealth Bank.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Commonwealth Bank, the financial services industry, and the specific business banking products relevant to this role
• If you are selected for an interview, be prepared to discuss your experience with B2B marketing, product marketing, and working with multiple stakeholders in a matrix organization
• Follow up with the hiring manager one week after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.