Senior Marketing Manager, Growth

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Growth

🔹 Company: ChartHop

🔹 Location: Remote (US only)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving qualified pipeline across paid channels, outbound programs, and marketing operations
• Collaborating with sales teams to generate high-quality leads and optimize funnel execution
• Managing marketing budget, vendors, and tools to ensure optimal performance and ROI
• Developing and executing multi-channel strategies to meet revenue targets
• Partnering with cross-functional teams to build and execute ABM-style campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both sales and marketing teams.

📋 Key Responsibilities

✅ Lead Generation Strategy: Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs. Develop quarterly plans aligned to revenue targets.

✅ Outbound Campaign Support: Collaborate closely with the sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert. Provide data-driven insights and testing support to optimize outreach efforts.

✅ Paid Media Management: Lead paid acquisition programs in collaboration with our performance agency. Manage strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.

✅ Partner & ABM Campaigns: Manage key marketing partnerships and co-marketing opportunities. Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.

✅ Marketing Operations: Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero. Maintain workflows and dashboards to measure impact and optimize performance.

✅ Vendor & Budget Oversight: Own the marketing budget (excluding payroll). Manage vendor relationships and contracts for marketing tools and agencies.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in growth marketing, demand generation, or a related role, with at least 2 years in a senior-level position

Required Skills:

• Proven track record of driving pipeline growth through multi-channel strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Experience with CRM systems (e.g., Salesforce)
• Knowledge of paid media platforms (e.g., Google Ads, LinkedIn Ads)

Preferred Skills:

• Experience with ABM strategies and tools
• Background in software or HR tech industries
• Fluency in SQL or other data querying languages

ASSUMPTION: Candidates with experience in early-stage companies or building growth strategies from scratch may be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year, depending on experience level

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Home office stipend
• Company-sponsored events and team-building activities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on industry standards for senior marketing roles and considers the company's size and funding stage.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (HR Tech)

Company Size: 51-200 employees (Privately Held)

Founded: 2018

Company Description:

• ChartHop is a dynamic People Operations Platform that connects and visualizes all your people data to empower your organization through insights, alignment, and action.
• Their platform offers headcount planning, employee engagement surveys, compensation planning, performance management, and HRIS, all integrated into one powerful product.
• ChartHop is backed by a16z and has clients spanning nearly every industry, including 1Password, Sweetgreen, Headspace, Reformation, and Postman.

Company Specialties:

• People Operations Platform
• HR Tech
• Employee Engagement
• Compensation Planning
• Performance Management

Company Website: www.charthop.com

ASSUMPTION: ChartHop's focus on people operations and employee engagement makes it an attractive option for candidates interested in HR tech and employee experience.

📊 Role Analysis

Career Level: Senior Individual Contributor

Reporting Structure: Reports directly to the VP of Product & Marketing

Work Arrangement: Remote (US only), with flexible hours and unlimited PTO

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to make a significant impact on the company's growth and success
• Opportunity to work with a diverse range of clients and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, as ChartHop continues to expand and solidify its position in the HR tech market.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): N/A (Remote)

Geographic Context:

• Remote work allows for greater flexibility and work-life balance
• ChartHop's remote work policy enables employees to live and work from anywhere in the US
• The company's headquarters are in New York, NY, but employees are not required to be based there

Work Schedule: Full-time (40 hours/week), with flexible hours and unlimited PTO

ASSUMPTION: ChartHop's remote work policy allows for greater flexibility and work-life balance, making it an attractive option for candidates seeking a remote or hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the VP of Product & Marketing and/or other team members
• Offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with ChartHop's values

Application Tips:

• Highlight your experience with multi-channel strategies and driving pipeline growth
• Include specific examples of your data-driven approach to marketing
• Tailor your resume and cover letter to emphasize your fit with ChartHop's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Growth Marketing, Demand Generation, Pipeline, Multi-Channel Strategies, Paid Media, Outbound Campaigns, Marketing Operations, ABM, CRM, Marketing Automation

ASSUMPTION: ChartHop's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Ads
• LinkedIn Ads
• Webflow
• Outreach
• Revenue Hero
• Gong
• Jet Boost
• Google Analytics
• Google Docs/Sheets/Slides

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Optimistic
• Inclusive
• Transparent
• Kind
• Sincere

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working remotely and managing your own time?
• Do you align with ChartHop's values of optimism, inclusivity, transparency, kindness, and sincerity?

ASSUMPTION: ChartHop's company culture is focused on collaboration, data-driven decision-making, and a strong commitment to its values. Candidates who align with these values and work styles are likely to be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working remotely and maintaining productivity without direct supervision
• Adapting to a fast-paced, growing startup environment
• Balancing the need for strategic planning with the need for quick execution

ASSUMPTION: These challenges are common in senior marketing roles, particularly in fast-growing startups, and require strong organizational skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on growth and pipeline generation
• ChartHop's focus on people operations and employee engagement sets it apart from other HR tech companies
• This role offers significant growth potential and the opportunity to make a significant impact on the company's success

ASSUMPTION: Candidates should consider their interest in growth marketing and HR tech when evaluating this role compared to similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a multi-channel strategy to drive pipeline growth for a new product launch
• Optimizing outbound campaigns to improve conversion rates and reduce customer acquisition costs
• Building and executing an ABM-style campaign to engage priority accounts and drive revenue growth

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives a Senior Marketing Manager, Growth might work on at ChartHop, but may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into ChartHop's overall growth strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does ChartHop support the professional development and growth of its employees?
• What is the company's approach to remote work and collaboration?
• How does ChartHop measure the success of its marketing initiatives, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be working with, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with growth marketing, demand generation, and pipeline growth
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.