📌 Core Information
🔹 Job Title: Senior Marketing Manager, GTM, Amazon Flex
🔹 Company: Amazon
🔹 Location: Bellevue, WA & New York, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Greater Seattle Area or NYC)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic, high-impact expansion projects and growth programs for Amazon Flex
- Owning the end-to-end execution of marketing strategy and analyzing program performance
- Collaborating cross-functionally with stakeholders at all levels to facilitate successful program launches
- Developing and executing go-to-market strategies for consumer software or hardware product launches
- Working in an ambiguous, complex, and challenging environment with a rapidly evolving business
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Establish marketing and communications goals for expansion and growth program launches
✅ Own the GTM strategy across all aspects of the customer lifecycle, including brand research, paid acquisition, conversion marketing, engagement marketing, and communications
✅ Write marketing strategy documents and own all marketing inputs for business and technical requirements documents
✅ Use lessons learned to create global playbooks, toolkits, and processes that enable programs to scale
✅ Collaborate closely with technical teams, product managers, marketing and communication stakeholders, legal, public relations, business leaders, and international counterparts to deliver expansion and growth programs that scale globally
✅ Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
✅ Identify, prioritize, and communicate key areas for service and business improvement along the key operations metrics
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities in a rapidly changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven track record of building and executing complex go-to-market plans
- Experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Strong analytical skills and experience with SQL or other analytical tools for conducting data analysis (preferred)
- Experience with customer segmentation, profiling, and targeting (preferred)
Preferred Skills:
- Experience with customer segmentation, profiling, and targeting
ASSUMPTION: Candidates should have a strong background in marketing with a focus on go-to-market strategies and data-driven decision making.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (varies by location)
Benefits:
- Medical, financial, and other employee benefits
Working Hours: Full-time, hybrid (Greater Seattle Area or NYC)
ASSUMPTION: The salary range provided is based on the cost of labor across several US geographic markets and may vary depending on job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on customer-centric innovation and operational excellence.
Company Size: 10,000+ employees, providing ample opportunities for growth and collaboration
Founded: 1994, with a history of continuous innovation and expansion
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce and retail
- Technology and innovation
- Operations and logistics
- Content creation and streaming
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse range of business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into leadership roles
Reporting Structure: This role reports directly to the WW Marketing & Driver Communications Manager for Amazon Flex
Work Arrangement: Hybrid, with the option to work in the Greater Seattle Area or NYC
Growth Opportunities:
- Potential to lead large-scale, impactful programs and initiatives
- Exposure to cross-functional teams and stakeholders at all levels
- Opportunities to work on global expansion and growth projects
ASSUMPTION: This role provides ample opportunities for professional growth and development within Amazon's expanding operations.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work in the Greater Seattle Area or NYC
Office Location(s): Bellevue, WA & New York, NY
Geographic Context:
- The Greater Seattle Area is known for its tech industry, natural beauty, and outdoor recreation opportunities
- New York City offers a vibrant cultural scene, diverse neighborhoods, and numerous professional networking opportunities
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and values to demonstrate your fit for the role
ATS Keywords: Marketing strategy, go-to-market, expansion, growth programs, cross-functional collaboration, data-driven decision making, Amazon Flex
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, given Amazon's high standards for hiring.
🛠️ Tools & Technologies
- Excel or Tableau
- SQL or other analytical tools
- Marketing automation platforms
- Project management tools
ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a rapidly changing environment?
- Can you provide an example of a time when you used data to drive improvements in a marketing campaign?
- How do you approach working with cross-functional teams and stakeholders at all levels?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Amazon's company culture and values.
⚠️ Potential Challenges
- Working in an ambiguous, complex, and challenging environment
- Balancing multiple priorities and contending deadlines
- Managing cross-functional teams and stakeholders at all levels
- Adapting to a rapidly evolving business
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic, high-impact expansion projects and growth programs for Amazon Flex
- Similar roles in the industry may focus on specific product launches or regional marketing efforts
- Career paths for this role may lead to leadership positions within Amazon's marketing organization
ASSUMPTION: This role offers a unique opportunity to work on large-scale, impactful programs and initiatives within Amazon's expanding operations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new consumer hardware product launch
- Expanding Amazon Flex operations into a new geographic region, including market research, customer segmentation, and targeted marketing campaigns
- Improving customer engagement and retention through targeted marketing campaigns and communications
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging expansion or growth program you've worked on, and how you overcame any obstacles?
- How do you approach collaborating with cross-functional teams and stakeholders at all levels to deliver successful program launches?
- Can you provide an example of a time when you used data to inform a strategic decision, and what was the outcome?
- How do you stay organized and manage multiple priorities in a rapidly changing environment?
- What opportunities are there for professional growth and development within this role and Amazon's marketing organization?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after your final round interview to express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
