Here's the enhanced job description based on the provided data:
📌 Core Information
Job Title: Senior Marketing Manager – Investor Journeys & Analytics (Fixed Term Contract)
Company: AXA Group
Location: London, City of, United Kingdom
Job Type: Fixed Term Contract
Category: Marketing
Date Posted: May 7, 2025
Experience Level: 5-10 years
Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing lead management processes to improve conversion rates and pipeline velocity.
- Developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, and ensuring seamless MQL handoffs between marketing and sales.
- Conducting analyses to explain and predict customer behavior, delivering actionable insights to refine marketing activities and drive business growth.
- Collaborating with cross-functional teams to develop insight from numerous channels and platforms, and sharing results with senior management and key stakeholders.
ASSUMPTION: This role requires a strong background in marketing automation, CRM systems, and marketing analytics, with a proven track record of scaling lead generation efforts. Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis is essential.
📋 Key Responsibilities
Lead Management & Optimization:
- Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity.
- Refine lead scoring models in collaboration with Sales, Regional and Global Marketers, Technology, and Data Engineer teams to ensure high-quality lead delivery.
- Monitor and report on lead lifecycle metrics (CTR, conversion rates, and ROI) across marketing touchpoints.
Campaign Development & Management:
- Collaborate with Content Team, Regional, and Global Marketers to develop nurture campaigns and a contact strategy across email, events, and web.
- Optimize marketing automation (Oracle Eloqua) templates and ensure seamless integration between marketing tech stack and CRM (Salesforce) for accurate lead tracking.
- Partner with Sales and Marketing teams to align on lead definitions, SLAs, and feedback loops.
- Drive best practice in campaign data management across global and local marketing, and develop methodology to evaluate marketing and nurture campaigns and show results in data visualization tools and dashboards.
- Conduct A/B tests to improve campaign performance and lead quality.
- Provide top-level analysis on the performance of different marketing initiatives, including campaigns, events, various levels of conversion, and funnel tracking.
ASSUMPTION: This role requires exceptional organizational skills, strong analytical acumen, and excellent communication skills to manage multiple projects in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, Mathematics, Science, or related disciplines.
Experience: 5-10 years of experience in B2B marketing, with a focus on lead generation and integrated campaign efforts.
Required Skills:
- Proficient in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.
- Strong ability to interpret data and derive actionable insights to inform decision-making.
- Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Understanding of ETL processes, API integrations, and database structures.
- Meticulous approach to data accuracy and campaign execution.
Preferred Skills:
- Background in B2B marketing within Asset Management, Investment Management, or similar sectors.
- Experience with Big Data Platforms (e.g., Databricks) and knowledge of Microsoft Azure services.
- Familiarity with GDPR and other data-related regulations.
- Degree in Statistics, Mathematics, Science, or related disciplines.
- Experience in digital analytics and marketing functions.
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively in a dynamic, cross-functional team environment.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 GBP (Estimated, based on industry standards for role, experience level, and location)
Benefits:
- Hybrid Working: Flexible work arrangement combining on-site and remote work.
- Competitive Health Benefits: Comprehensive health coverage and wellness programs.
Working Hours: Full-time (35-40 hours per week), with flexibility for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and AXA's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Global leader in insurance and asset management)
Founded: 1816 (As a mutual society, AXA's roots can be traced back to 1816)
Company Description:
- Acts for human progress by protecting what matters, helping individuals, businesses, and societies thrive.
- Provides insurance, personal protection, savings, and asset management products and services.
- Operates in 62 countries, serving 105 million customers.
Company Specialties:
- Insurance
- Banking
- and Asset Management
Company Website: AXA Group
ASSUMPTION: AXA is a global leader in insurance and asset management, with a strong commitment to sustainability, environmental responsibility, and social causes.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reporting directly to the Global Head of Marketing Operations
Work Arrangement: Hybrid (combining on-site and remote work)
Growth Opportunities:
- Potential for career progression within AXA's global marketing organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Potential to contribute to AXA's digital transformation and data-driven marketing strategies.
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (combining on-site and remote work)
Office Location(s): AXA's London office at 22 Bishopsgate, London, EC2N 4AJ
Geographic Context:
- London, City of, United Kingdom
- Central business district with easy access to public transportation
- Vibrant financial and professional services hub
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for the right candidate)
ASSUMPTION: AXA's London office provides a modern, collaborative work environment with state-of-the-art facilities and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills and knowledge of marketing automation, CRM, and data analysis tools
- Problem-solving abilities and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with AXA's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on lead generation, marketing automation, and data analysis
- Tailor your cover letter to emphasize your fit for the role and enthusiasm for AXA's mission
- Prepare for behavioral and situational interview questions, focusing on problem-solving, collaboration, and adaptability
- Research AXA's business, industry, and competition to demonstrate your understanding of the role and organization
ATS Keywords: Marketing Automation, CRM, Lead Generation, Data Analysis, SQL, Python, R, Oracle Eloqua, Salesforce, Lead Management, Campaign Optimization, Customer Behavior, Actionable Insights
ASSUMPTION: AXA's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Oracle Eloqua
- Salesforce CRM
- SQL, Python, or R
- Microsoft Azure services
- Big Data Platforms (e.g., Databricks)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data analysis tools, as well as familiarity with big data platforms and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Integrity
- Courage
- One AXA
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable approach to change
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you ensure high-quality lead delivery while balancing marketing and sales priorities?
- Can you provide an example of a time when you optimized a marketing campaign using data analysis, and what was the outcome?
- How do you approach working with cross-functional teams to develop and execute marketing strategies?
ASSUMPTION: AXA values candidates who align with their core values, demonstrate strong problem-solving skills, and exhibit a customer-first mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic, fast-paced environment
- Working with large datasets and complex data structures
- Collaborating with diverse teams across different time zones and cultures
- Balancing short-term campaign needs with long-term strategic goals
ASSUMPTION: This role may present challenges related to data management, cross-functional collaboration, and balancing short-term and long-term priorities.
📈 Similar Roles Comparison
- This role focuses more on lead management, marketing automation, and data analysis than traditional marketing or campaign management roles.
- It requires a strong background in B2B marketing within asset management, investment management, or similar sectors.
- Career path progression may differ from more traditional marketing roles, with a greater emphasis on data-driven decision-making and technology.
ASSUMPTION: This role offers unique opportunities for professionals interested in data-driven marketing, technology, and analytics within the financial services industry.
📝 Sample Projects
- Developing and executing a lead nurturing campaign to improve conversion rates by 20% within three months
- Conducting a comprehensive data analysis to identify trends and optimize marketing spend across multiple channels, resulting in a 15% increase in ROI
- Collaborating with cross-functional teams to implement a new CRM system, leading to a 30% improvement in lead tracking and a 25% increase in sales productivity
ASSUMPTION: These sample projects demonstrate the type of high-impact initiatives this role may involve, focusing on data-driven decision-making, process improvement, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to AXA's overall digital transformation and data-driven marketing strategies?
- What are the key priorities for this role in the first 90 days?
- How does AXA support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and AXA's marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: AXA Group - Senior Marketing Manager - Investor Journeys & Analytics (Fixed Term Contract)
- Tailor your resume to highlight your relevant experience and skills, focusing on lead generation, marketing automation, and data analysis
- Write a compelling cover letter explaining your fit for the role and enthusiasm for AXA's mission
- Prepare for a series of interviews, focusing on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
