📌 Core Information
🔹 Job Title: Director of Marketing - Value Based Care Analytics
🔹 Company: SpectraMedix
🔹 Location: East Windsor, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach.
- Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels.
- Overseeing digital marketing initiatives, including SEO, SEM, and other digital channels.
- Collaborating with the sales team to develop tools and resources that support joint sales-marketing processes.
- Conducting market research to identify trends, opportunities, and competitive landscape, using insights to inform marketing strategies and product development.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and align them with business objectives.
📋 Key Responsibilities
✅ Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach. Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence. Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals. Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI.
✅ Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels. Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.
✅ Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels. Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.
✅ Content Development: Create and manage high-quality content that showcases our expertise in healthcare analytics and value-based care. Develop case studies, white papers, webinars, and other thought leadership materials. Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.
✅ Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and product development.
✅ Sales Enablement: Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes. Provide training and guidance to ensure consistent messaging and effective use of marketing materials.
✅ Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events. Coordinate with partners and stakeholders to maximize event impact.
✅ Partnership and Collaboration: Build and maintain relationships with industry partners, media, and other external stakeholders. Form partnerships with industry associations and other technology providers to expand reach and credibility.
✅ Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools. Adjust strategies based on data insights to improve lead generation and conversion rates.
✅ Customer Success: Highlight successful client achievements and develop content showcasing these achievements.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.
Required Skills:
- Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results.
- Strong understanding of value-based care and healthcare analytics.
- Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools.
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance.
- Experience managing budgets and leading a team of marketing professionals.
Preferred Skills:
- Expertise in healthcare analytics, value-based care, and population health management.
- Knowledge of regulatory and compliance requirements in the healthcare industry.
- Experience in market research and competitive analysis.
ASSUMPTION: Candidates with experience in the healthcare IT domain, preferably with knowledge of value-based payment programs in population health demography, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing role in the healthcare sector with 10+ years of experience in New Jersey)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SpectraMedix operates in the Software Development industry, focusing on healthcare analytics and value-based care solutions.
Company Size: SpectraMedix is a mid-sized company with 51-200 employees, providing a collaborative and innovative environment that thrives on data-driven decision-making and real-time analytics.
Founded: SpectraMedix was founded in 2009, with a mission to provide healthcare organizations with actionable insights that drive value-based care.
Company Description:
- SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care.
- The company helps clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency.
- SpectraMedix prides itself on its collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics.
Company Specialties:
- Population Health Management
- Value Based Payment
- Value-Based Care
- Healthcare information management
- Health Plans
- Quality Improvement
- Financial Analytics
- Value-Based Contracting
- Health Systems
- CMS
- Social Determinants of Health
- Clinical Quality Improvement
- and Medicaid Reform
Company Website: SpectraMedix.com
ASSUMPTION: SpectraMedix is a well-established company in the healthcare analytics space, with a strong focus on value-based care and population health management.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and leadership in marketing, with a focus on healthcare analytics and value-based care.
Reporting Structure: The Director of Marketing reports directly to the CEO and works closely with other executive leaders to align marketing strategies with business objectives.
Work Arrangement: This is an on-site role, with the expectation of working from the company's headquarters in East Windsor, New Jersey. However, there may be opportunities for flexible work arrangements, such as occasional remote work or flexible hours.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or the organization as a whole.
- The company's focus on innovation and data-driven decision-making provides ample opportunities for professional growth and development.
- SpectraMedix's commitment to improving patient outcomes and reducing costs creates a dynamic and evolving work environment, with new challenges and growth opportunities emerging regularly.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and expand their own career horizons.
🌍 Location & Work Environment
Office Type: SpectraMedix's headquarters is a modern, collaborative workspace designed to foster innovation and data-driven decision-making.
Office Location(s): 50 Millstone Road, Building 400, Suite 110, East Windsor, NJ 08520, US
Geographic Context:
- East Windsor, New Jersey, is located in the central part of the state, approximately 45 minutes from New York City and 1 hour from Philadelphia.
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and high-quality schools.
- New Jersey is home to a thriving healthcare industry, with numerous hospitals, health systems, and healthcare technology companies based in the state.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend events.
ASSUMPTION: The East Windsor, New Jersey, location provides a convenient and desirable work environment, with easy access to major metropolitan areas and a strong healthcare industry presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other key stakeholders
- Final round interviews, potentially including a case study or presentation
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and positioning
- Digital marketing expertise
- Leadership and team management skills
- Industry knowledge and understanding of value-based care
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare or technology sectors.
- Demonstrate your understanding of value-based care and healthcare analytics in your application materials.
- Prepare for interview questions that focus on your strategic thinking, leadership skills, and industry knowledge.
- Be ready to discuss your experience with account-based marketing strategies and their results.
ATS Keywords: Value-Based Care, Healthcare Analytics, Account-Based Marketing, Digital Marketing, SEO, SEM, Marketing Strategy, Brand Management, Team Leadership, Population Health Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position through a thorough interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are common in marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SpectraMedix values creativity, continuous learning, and a commitment to staying at the forefront of healthcare analytics and value-based care.
- Collaboration: The company fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration.
- Data-driven decision-making: SpectraMedix relies on data and analytics to inform its strategies and drive business outcomes.
Work Style:
- Dynamic and fast-paced: The company operates in a rapidly evolving healthcare landscape, requiring employees to be adaptable and responsive to change.
- Results-oriented: SpectraMedix values employees who take initiative, set clear goals, and deliver measurable results.
- Customer-focused: The company prioritizes the needs and satisfaction of its clients, with a strong commitment to improving patient outcomes and reducing costs.
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment that emphasizes data-driven decision-making?
- Are you comfortable working in a fast-paced, results-oriented setting, with a strong focus on customer satisfaction?
- Do you have a proven track record of developing and implementing successful marketing strategies in the healthcare or technology sectors?
ASSUMPTION: SpectraMedix values employees who are passionate about innovation, collaboration, and data-driven decision-making, and who are committed to improving patient outcomes and reducing costs through value-based care.
⚠️ Potential Challenges
- Competitive job market: The healthcare analytics and value-based care space is highly competitive, with many well-established and emerging companies vying for top talent.
- Rapidly evolving industry: The healthcare industry is subject to frequent changes in regulations, reimbursement models, and technological advancements, requiring employees to stay up-to-date and adapt quickly.
- High expectations for performance: As a senior-level role, the Director of Marketing is expected to deliver high-impact results and contribute significantly to the company's success.
- Work-life balance: While SpectraMedix offers flexible work arrangements, the demands of the role may require occasional evening or weekend work to meet deadlines or attend events.
ASSUMPTION: Candidates should be prepared to navigate a competitive job market, adapt to a rapidly evolving industry, and meet high expectations for performance in this role.
📈 Similar Roles Comparison
- Compared to other marketing director roles in the healthcare industry, this position places a stronger emphasis on value-based care and healthcare analytics, requiring candidates to have a deep understanding of these areas.
- Unlike some marketing roles, this position does not require extensive experience in consumer marketing or brand management for consumer-facing products.
- Career progression in this role may lead to opportunities in executive leadership, such as Chief Marketing Officer or Chief Operating Officer, as the company continues to grow and expand its market presence.
ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing director positions in the healthcare industry and understand the unique requirements and opportunities it presents.
📝 Sample Projects
- Developing a comprehensive marketing plan to support the launch of a new value-based care analytics product, including market research, target audience identification, and campaign strategy.
- Conducting a competitive analysis of the healthcare analytics market to inform marketing strategies and identify opportunities for differentiation.
- Creating a series of thought leadership content pieces, such as whitepapers, blog posts, and webinars, to establish SpectraMedix as a leading expert in value-based care analytics.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the Director of Marketing role at SpectraMedix.
❓ Key Questions to Ask During Interview
- How does SpectraMedix differentiate itself from other healthcare analytics companies in the market?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does SpectraMedix support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the healthcare analytics industry, and how is SpectraMedix positioned to address them?
- How does SpectraMedix measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to track?
ASSUMPTION: These key questions help candidates gain a deeper understanding of the company's priorities, culture, and expectations for the Director of Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in healthcare or technology sectors, and your understanding of value-based care and healthcare analytics.
- Prepare for interview questions that focus on your strategic thinking, leadership skills, and industry knowledge, and be ready to discuss your experience with account-based marketing strategies and their results.
- If selected for a final round interview, be prepared to present a case study or other project that demonstrates your ability to develop and execute successful marketing strategies in the healthcare or technology sectors.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
