Senior Marketing Manager, Lifecycle

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Lifecycle

🔹 Company: Opendoor

🔹 Location: San Francisco, California, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel lifecycle campaigns across email, SMS, push, and landing pages
• Designing and optimizing customer journeys from onboarding through winback
• Collaborating cross-functionally to drive engagement, conversion, and retention
• Operating independently in fast-moving environments
• Continuously testing and iterating to improve performance

ASSUMPTION: This role requires a high degree of autonomy and strategic thinking, with a focus on driving results through innovative, data-driven marketing campaigns.

📋 Key Responsibilities

✅ Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages

✅ Own the customer journey from onboarding through winback, designing thoughtful, high-impact touchpoints that meet users where they are

✅ Take initiative and drive cross-functional efforts, partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life

✅ Work autonomously, identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction

✅ Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals

✅ Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings

✅ Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions

✅ Contribute to a culture of continuous improvement, curiosity, and experimentation

ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing, with a focus on driving engagement and retention through multi-channel campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys

Required Skills:

• Proven ability to take initiative and operate independently in fast-moving environments
• Experience designing and managing multi-channel programs across email, SMS, push, and ideally landing pages or site experiences
• Hands-on expertise with Iterable (required) and strong analytical skills
• Excellent collaboration and communication skills
• Comfort with HTML, audience logic, and marketing automation tools
• A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests

Preferred Skills:

• Advanced experience with Iterable or Braze ESP Platforms
• Advanced HTML Proficiency

ASSUMPTION: Candidates with experience in real estate or related industries may have an advantage in this role, but a strong background in lifecycle marketing is the primary qualification.

💰 Compensation & Benefits

Salary Range: $160,800 - $201,000 annually (based on U.S. geographic markets)

Benefits:

• Paid Time Off
• Paid Holidays
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401(k)

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on Opendoor's compensation structure, which varies by work location and qualifications. The total compensation package includes base pay and benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate Technology (Proptech)

Company Size: Small (2 employees listed on LinkedIn)

Founded: 2013

Company Description:

• Opendoor is a real estate technology company that aims to simplify the home buying and selling process
• The company uses data and technology to provide a more transparent and efficient real estate experience
• Opendoor was founded in 2014 and is headquartered in San Francisco, California

Company Specialties:

• Real Estate Technology
• Home Buying and Selling Platform
• Proptech

Company Website: https://www.opendoor.com/

ASSUMPTION: Opendoor is a well-funded startup with a focus on innovation and growth in the real estate industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and impact

Reporting Structure: This role reports directly to the Head of Engagement & Activation Marketing

Work Arrangement: Hybrid (requires working in the office for a portion of the week)

Growth Opportunities:

• Potential to grow into a leadership role as the team and company expand
• Opportunities to work on high-impact projects and drive business results
• Chance to learn and develop skills in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 405 Howard St, San Francisco, California 94105, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Talent Acquisition team
• Behavioral and skills-based interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and campaign management experience
• Analytical skills and data-driven decision-making
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
• Prepare examples of successful multi-channel campaigns you've managed in the past
• Demonstrate your understanding of Opendoor's business and the real estate industry

ATS Keywords: Lifecycle Marketing, Retention Marketing, CRM Marketing, Multi-Channel Campaigns, Email Marketing, SMS Marketing, Push Notifications, Customer Journey, Segmentation Strategies, A/B Testing, Analytical Skills, Collaboration, Communication Skills, HTML, Marketing Automation, Strategic Thinking, Creative Skills

ASSUMPTION: Opendoor uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure it gets noticed.

🛠️ Tools & Technologies

• Iterable (required)
• HTML
• Marketing Automation Tools
• Data Analysis Tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data Driven
• Innovative
• Collaborative
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Focused on continuous improvement and experimentation

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working with data and using it to inform decisions?
• Do you enjoy collaborating with cross-functional teams to drive results?

ASSUMPTION: Opendoor values candidates who are adaptable, data-driven, and collaborative, with a strong focus on customer-centric innovation.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with frequent changes and priorities
• Managing multiple stakeholders and competing priorities
• Balancing on-site and remote work responsibilities effectively
• Adapting to a rapidly evolving real estate industry

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on lifecycle marketing within the real estate technology industry
• Compared to traditional real estate marketing roles, this position requires a stronger focus on data-driven decision-making and multi-channel campaign management
• Career progression in this role may lead to leadership positions in marketing or other areas of the business, as the company continues to grow

ASSUMPTION: This role offers a unique opportunity to drive innovation and growth in the real estate industry, with potential for significant career advancement.

📝 Sample Projects

• Developing and executing a multi-channel onboarding campaign to engage new customers and drive early adoption
• Optimizing winback campaigns to re-engage inactive users and encourage them to return to the platform
• Collaborating with product and design teams to A/B test new features and improve user experience

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Lifecycle Marketing Manager might work on at Opendoor, focusing on driving engagement, conversion, and retention through data-driven, multi-channel campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the customer lifecycle and where you see opportunities for improvement?
• How does this role collaborate with other teams, such as Product and Sales, to drive business results?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Opendoor support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions can help you better understand the role's priorities, challenges, and opportunities for growth, as well as Opendoor's approach to marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
• Prepare examples of successful multi-channel campaigns you've managed in the past
• Demonstrate your understanding of Opendoor's business and the real estate industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.